World: Fiat produces one millionth ‘Nuova’ 500
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Yesterday on Monday 19 November 2012, the one millionth ‘Nuova’ Fiat 500 rolled off the company’s production line in Tychy, Poland. Originally launched on 4 July 2007 to mark the 50th anniversary of the first generation Fiat 500, it is now sold in over 100 countries around the world and is also produced in Toluca, Mexico since 2011. With more than 500,000 possible combinations of exterior colours, interiors, engines, equipment and accessories, Fiat says it is difficult to find two identical Fiat 500 vehicles.
The 500 enabled Fiat to return to the North American market in 2011, with strong sales in Canada, the USA and Mexico since its launch in the region, adding up to 70,000 sales there. The 500 is the brand’s best-seller in as varied countries as Japan, Australia, South Africa, the UK and New Zealand. It is #4 so far in 2012 in Italy with 37,992 sales and 3.1% share and has managed to rank within the UK Top 10 for 3 consecutive months this year…
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It is the first time the Fiat 500 achieves this feat in the UK ever, with even the original 1957 Fiat 500 not being that successful.. Overall it is the Fiat 500′s 6th appearance among UK’s 10 favourite models overall: October 2009 (#10), December 2009 (#9), January 2010 (#10), April 2012 (#10) May 2012 (#10) and June 2012 (#10).
In Europe the Fiat 500 currently ranks #21 over the first 7 months of 2012 at 92,072 units.It had its best European year so far in 2009 when it sold 186,901 units, ranking #17. For reference, the first generation Fiat 500 stayed in production for almost 20 years between 1957 and 1975 and totalled 4,250,000 units produced.
Source: Chrysler Group LLC, www.bloomberg.com