Thailand Pick-ups August 2012: Ford Ranger & Mazda BT-50 up
Ford Ranger. Picture by YaZo, all rights reserved.
* See the Top 8 best-selling models by clicking on the title! Many thanks to Austin *
Pick-up truck sales in Thailand are a good indication of the future success of these vehicles worldwide, straight from the country where they are all produced and available first. In August a massive 53,180 pick-ups were sold in Thailand alone, confirming its status of ‘Pick-up kingdom’… The entire August models ranking is identical to the 2012 year-to-date one, however market shares vary greatly. The Toyota Hilux, although still in charge, sees its advantage over the Isuzu D-Max melt from 7,628 in July to just 2,412 this month, at 19,791 sales and 37.2% share vs. 17,379 and 32.7% for the Isuzu. Year-to-date, the Hilux dominates at 39.6% vs. 31.2%.
The Mitsubishi Triton retreats to more reasonable levels at 9.2% in August vs. 10.6% year-to-date, followed by the Chevrolet Colorado also slightly weaker this month. Both the Mazda BT-50 at 3,129 sales and 5.9% vs. 4.5% year-to-date and the Ford Ranger with 2,724 units and 5.1% vs. 3.5% year-to-date are punching way above their waist and could continue to improve over the next couple of months.
Previous post: Thailand Pick-ups July 2012: Toyota Hilux and Chevrolet Colorado shine
Previous year: Thailand 2011: Toyota Hilux and Isuzu D-Max maintain stranglehold
Full August 2012 Top 8 Ranking Table below.
Thailand Pick-ups August 2012:
| Pos | Model | Aug-12 | % | Jul | 2012 | % | Pos |
| 1 | Toyota Hilux | 19,791 | 37.2% | 1 | 150,661 | 39.6% | 1 |
| 2 | Isuzu D-Max | 17,379 | 32.7% | 2 | 118,581 | 31.2% | 2 |
| 3 | Mitsubishi Triton | 4,895 | 9.2% | 3 | 40,262 | 10.6% | 3 |
| 4 | Chevrolet Colorado | 3,199 | 6.0% | 4 | 25,670 | 6.7% | 4 |
| 5 | Mazda BT-50 | 3,129 | 5.9% | 5 | 16,989 | 4.5% | 5 |
| 6 | Ford Ranger | 2,724 | 5.1% | 6 | 13,333 | 3.5% | 6 |
| 7 | Nissan Navara | 1,809 | 3.4% | 7 | 12,497 | 3.3% | 7 |
| 8 | Tata Xenon | 254 | 0.5% | 8 | 2,403 | 0.6% | 8 |
Source: Toyota, many thanks to Austin Rutherford for sharing the data!
