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India August 2011: Is it now really game over for the Tata Nano?

September 8th, 2011 Leave a comment Go to comments

Tata Nano

* See the Top 50 best-selling models by clicking on ‘Read more’ at end of post! *

Soft month for auto sales in India, with most consumers waiting for the festive season to purchase a new car. The Maruti Alto is of course still #1 but at its lowest volume since June 2010 with 23,170 sales. It is up 27% year-to-date on 2010 at 226,437 sales. The Maruti Wagon R and Hyundai i10 stay 2nd and 3rd with sales slightly higher than July.

With the new generation now in dealerships, the Maruti DZire (a Swift Sedan) and Swift are back to their traditional levels, respectively 4th and 5th this month. The Tata Indica/Vista is up 3 spots on July to #6 and the Honda City hits possibly its best ranking ever in India at #11 with 5,819 sales, its best volume in 12 months.

Tata Nano’s inventory had built up so much that production was stopped for most of August. These sales figures being ex-factory, the Nano is down to #35 this month with just 1,202 sales. After a first alert last November when the Nano sold only 509 units, Tata had tried giving the model a second life, with new TV ads, easier financing and an extended warranty. Didn’t work. Could it be that there are simply no buyers for the Nano?

Previous month: see the Indian July 2011 Top 50 best-sellers here.

Full August 2011 Top 50 Ranking Table and every monthly Top 40 since January 2010 below.

You can check out every monthly Top 40 since January 2010 here: India August 2011 and every month since January 2010

 

India August 2011:

Pos Model Aug-11 Jul 2011 Pos
1 Maruti Alto 23,170 1 226,437 1
2 Maruti Wagon R 10,913 2 101,924 2
3 Hyundai i10 9,185 3 98,949 3
4 Maruti DZire 7,856 21 65,511 5
5 Maruti Swift 7,511 46 75,094 4
6 Tata Indica/Vista 7,206 9 58,573 8
7 Maruti Omni 7,053 5 61,677 6
8 Maruti Ritz 7,005 6 48,872 14
9 Hyundai Santro 6,955 11 55,030 9
10 Mahindra Bolero 6,554 4 61,325 7
11 Honda City 5,819 18 27,583 19
12 Toyota Etios/Liva 5,524 7 33,672 17
13 Maruti Eeco 5,447 8 46,848 15
14 Hyundai i20 5,374 10 53,853 10
15 Ford Figo 5,204 12 53,221 11
16 Tata Indigo/Manza 5,100 14 49,028 13
17 Chevrolet Beat 4,676 13 25,629 21
18 Mahindra Scorpio 4,406 17 32,832 18
19 Toyota Innova 4,303 15 34,426 16
20 Hyundai Verna 4,211 16 22,836 23
21 VW Vento 3,019 22 23,420 22
22 VW Polo 2,615 19 26,249 20
23 Mahindra Xylo 2,155 23 19,714 26
24 Chevrolet Tavera 1,912 25 13,660 31
25 Maruti SX4 1,893 24 19,038 27
26 Maruti 800 1,813 26 17,575 28
27 Mahindra Verito 1,710 27 10,435 35
28 Maruti A-Star 1,600 41 17,258 29
29 Tata Sumo 1,588 32 14,880 30
30 Ford Fiesta Classic 1,544 33 9,602 36
31 Maruti Estilo 1,527 30 21,741 25
32 Nissan Micra 1,345 28 13,142 32
33 Chevrolet Spark 1,297 29 22,572 24
34 Maruti Gypsy 1,285 43 4,363 45
35 Tata Nano 1,202 20 50,113 12
36 Skoda Fabia 1,108 31 11,768 33
37 Tata Safari 969 39 11,045 34
38 Fiat Grande Punto 954 36 8,933 37
39 Toyota Corolla Altis 913 35 6,844 40
40 Toyota Fortuner 897 34 7,432 39
41 Mahindra Jeeps 838 37 6,839 41
42 Hyundai Accent 714 38 8,550 38
43 Chevrolet Cruze 667 44 6,061 42
44 Honda Jazz 600 48 2,649 47
45 Tata Venture 560 42 3,160 46
46 Ford Fiesta 401 40 1,182 55
47 Skoda Laura 386 45 4,485 44
48 Honda Civic 330 50 2,580 49
49 VW Jetta 319 n/a 955 n/a
50 Ford Endeavour 233 49 2,156 51

Source: Team BHP

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