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Italy 1996: Fiat Punto and Bravo/Brava dominate

January 28th, 1997 Leave a comment Go to comments

Fiat Punto

* See the Top 50 best-selling models by clicking on the title! Many thanks to STAC *

Unsurprisingly, the Fiat Punto continues to dominate the Italian market in 1996 with 16.6% share and 286,723 sales. The Fiat Bravo/Brava deliver what would end up being their best year in the country with 123,081 units and 7.1% cumulated market share, peaking at 8.8% in March and 8.5% in April, however they are counted as separate models by UNRAE.

Fiat Bravo

As a result the Ford Fiesta ranks 2nd overall with 83,515 sales and 4.8%, up 18% on 1995, and the Fiat Cinquecento rounds off the podium at 4% share, down 16%. The VW Polo excels at #4, up 16% and the new Lancia Y, replacing the Y10, is an instant hit in Italy, reaching #5 in April 1996 at 4% share and finishing the year at #7 with 3.3% share.

Innocenti Mille

Notice also the Alfa Romeo 145/146 at #12, the Fiat Panda down to #15, the Audi A4 up to #16, the Renault Megane up to #17, the Nissan Micra at #21, the Lancia Kappa at #26 with 15,713 sales, the Opel Tigra at #30 and the Innocenti Mille, a rebadged version of the Fiat Uno (itself discontinued in 1994) at #45 with 7,979 units.

Previous year: Italy 1995: Fiat Punto close to 19% share, Fiat Cinquecento #2

Next year: Italy 1997: Fiat Punto, Bravo/a, Panda and Cinquecento on top

Full Year 1996 Top 50 and March/April 1996 Top 10 Ranking Tables below.

Italy Full Year 1996:

Pos Model 1996 % 96/95 1995 % Pos
1 Fiat Punto 286,723 16.6% -12% 326,789 18.8% 1
2 Ford Fiesta 83,515 4.8% 18% 71,034 4.1% 3
3 Fiat Cinquecento 69,754 4.0% -16% 82,698 4.7% 2
4 VW Polo 66,099 3.8% 16% 57,105 3.3% 5
5 Fiat Bravo 66,044 3.8%
6 Fiat Brava 57,037 3.3%
7 Lancia Y 56,299 3.3% 8% 52,056 3.0% 6
8 Opel Corsa 51,624 3.0% 1% 51,012 2.9% 8
9 VW Golf 48,158 2.8% -25% 63,895 3.7% 4
10 Opel Astra 46,233 2.7% -10% 51,534 3.0% 7
11 Ford Escort 44,761 2.6% 0% 44,918 2.6% 9
12 Alfa Romeo 145,146 41,744 2.4%
13 Peugeot 106 38,889 2.2%
14 Renault Clio 38,093 2.2% -13% 43,874 2.5% 10
15 Fiat Panda 36,499 2.1%
16 Audi A4 26,324 1.5%
17 Renault Megane 24,710 1.4%
18 Renault Twingo 24,311 1.4%
19 Ford Mondeo 22,616 1.3%
20 Seat Ibiza 20,123 1.2%
21 Nissan Micra 19,225 1.1%
22 BMW 3 Series 19,182 1.1%
23 Opel Vectra 17,169 1.0%
24 Mercedes C Class 17,040 1.0%
25 Peugeot 306 16,456 0.9%
26 Lancia Kappa 15,713 0.9%
27 Rover 400 15,620 0.9%
28 Lancia Dedra 15,516 0.9%
29 Citroen ZX 14,633 0.8%
30 Opel Tigra 14,549 0.8%
31 Citroen Saxo 14,478 0.8%
32 Renault Laguna 13,933 0.8%
33 Fiat Tempra 13,096 0.7%
34 Fiat Marea 12,441 0.7%
35 BMW 5 Series 12,392 0.7%
36 Citroen AX 12,014 0.7%
37 Honda Civic 11,929 0.7%
38 Alfa Romeo 155 11,555 0.7%
39 Mercedes E Class 11,047 0.6%
40 Citroen Xantia 10,537 0.6%
41 Rover 200 10,476 0.6%
42 Volvo 850 10,342 0.6%
43 Lancia Delta 9,986 0.6%
44 Lancia Y10 9,430 0.5%
45 Innocenti Mille 7,979 0.5%
46 Volvo S40/V40 7,728 0.4%
47 VW Passat 7,722 0.4%
48 Skoda Felicia 7,632 0.4%
49 Fiat Croma 7,475 0.4%
50 Chrysler Voyager 7,366 0.4%
51 Fiat Coupe 6,883 0.4%

Italy March/April 1996:

Pos Model Apr-96 % Mar-96 % Pos
1 Fiat Punto 24,181 16.8% 29,012 16.8% 1
2 Fiat Bravo/Brava 12,195 8.5% 15,224 8.8% 2
3 Ford Fiesta 8,296 5.8% 10,376 6.0% 3
4 VW Polo 5,935 4.1% 6,759 3.9% 5
5 Lancia Y 5,722 4.0% 6,640 3.8% 6
6 Fiat Cinquecento 5,656 3.9% 7,380 4.3% 4
7 VW Golf 4,989 3.5% 5,124 3.0% 7
8 Opel Corsa 4,086 2.8% 5,018 2.9% 8
9 Ford Escort 4,010 2.8% 4,573 2.6% 9
10 Opel Astra 3,865 2.7% 4,264 2.5% 10

Source: UNRAE, L’Argus – many thanks to STAC for sharing the Top 50!

Categories: Italy