Italy 1988: Fiat Uno leads, Fiat Tipo close to 14% in December
Fiat Uno
* See the Top 20 best-selling models by clicking on the title! Many thanks to Andrea *
No surprise atop the 1988 models ranking in Italy: the Fiat Uno keeps the pole position with a solid 17.2% share and 374,850 units sold, down 12% on 1987. The big event this year is the arrival of the Fiat Tipo: it launched in January 1988 – I still remember discovering it eyes wide open while on ski holidays in Italy then! – and managed to finish the year at a massive 10% market share, landing directly in 2nd position with 217,410 sales. It even threatened the Uno towards the end of the year, grabbing a huge 13.9% share of the Italian market in December with the Uno at 16%.
Fiat Tipo
Fiat is back to monopolising the podium, with the Fiat Panda ranking third at 212,614 units and 9.7%. Excellent year for the Autobianchi Y10, up 37% and one spot to 4th place with 110,990 sales and 5.1%, ahead of the VW Golf, down 7% to 5th place and 4.6% share. The Renault 5 is down two spots to #6 while the Peugeot 205 is up one spot to #7.
Alfa Romeo 164
Notice the Opel Kadett breaking into the year-end Top 10 in 10th place, up 6 spots and 29% to 44,500 sales and 2% share. The Alfa Romeo 164 makes its first appearance in the Top 20 for its first full year of sales at #20, 29,620 units and 1.4% share.
Previous year: Italy 1987: Fiat Uno above 400,000 sales again
Next year: Italy 1989: Fiat Uno, Tipo and Panda on podium
Full Year and December 1988 Top 20 Ranking Tables below.
Italy Full Year 1988:
| Pos | Model | 1988 | % | Dec-88 | % | Pos | 88/87 | 1987 |
| 1 | Fiat Uno | 374,850 | 17.2% | 23,590 | 16.0% | 1 | -12% | 1 |
| 2 | Fiat Tipo | 217,410 | 10.0% | 20,400 | 13.9% | 2 | new | - |
| 3 | Fiat Panda | 212,640 | 9.7% | 16,500 | 11.2% | 3 | 6% | 2 |
| 4 | Autobianchi Y10 | 110,990 | 5.1% | 7,580 | 5.2% | 4 | 37% | 5 |
| 5 | VW Golf | 99,810 | 4.6% | 7,440 | 5.1% | 5 | -7% | 3 |
| 6 | Renault 5 | 84,050 | 3.8% | 2,590 | 1.8% | 13 | 3% | 4 |
| 7 | Peugeot 205 | 65,500 | 3.0% | 4,200 | 2.9% | 7 | 14% | 8 |
| 8 | Alfa Romeo 33 | 61,950 | 2.8% | 4,240 | 2.9% | 6 | 2% | 7 |
| 9 | Alfa Romeo 75 | 49,030 | 2.2% | 3,520 | 2.4% | 10 | 8% | 11 |
| 10 | Opel Kadett | 44,500 | 2.0% | 4,190 | 2.8% | 8 | 29% | 16 |
| 11 | Fiat 126 | 44,240 | 2.0% | 2,270 | 1.5% | 14 | 7% | 12 |
| 12 | Seat Ibiza | 42,670 | 2.0% | 2,610 | 1.8% | 12 | 5% | 14 |
| 13 | Fiat Croma | 41,850 | 1.9% | 2,760 | 1.9% | 11 | 7% | 15 |
| 14 | Citroen AX | 40,710 | 1.9% | 1,920 | 1.3% | 19 | n/a | n/a |
| 15 | Audi 80 | 40,610 | 1.9% | 2,260 | 1.5% | 15 | n/a | n/a |
| 16 | Fiat Regata | 37,770 | 1.7% | 1,980 | 1.3% | 18 | -48% | 6 |
| 17 | Lancia Prisma | 36,910 | 1.7% | 2,090 | 1.4% | 17 | -23% | 10 |
| 18 | Lancia Thema | 31,940 | 1.5% | 3,690 | 2.5% | 9 | -22% | 13 |
| 19 | Lancia Delta | 30,710 | 1.4% | 1,840 | 1.2% | 20 | 3% | 18 |
| 20 | Alfa Romeo 164 | 29,620 | 1.4% | 2,250 | 1.5% | 16 | n/a | n/a |
Source: Quattroruotte, many thanks to Andrea for sharing the data!
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