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Italy 1984: Fiat Uno and Regata shine

January 4th, 1985 Leave a comment Go to comments

Fiat Uno

* See the Top 15 best-selling models by clicking on the title! Many thanks to Andrea *

The Italian car market is up 3% this year at 1,636,363 registrations. Unsurprisingly, the Fiat Uno is numero uno again with sales up a massive 35% year-on-year at 331,050 units and 20.2% market share, for the first time above 20% at year-end. Even though it drops 19% on 1983, the Fiat Panda is up one spot to #2 with 126,650 sales and 7.7%.

Fiat Regata

For its first full year of sales, the Fiat Regata delivers a mammoth 110,700 units for a 6.8% market share, edging past the Fiat Ritmo down 27% to 110,550 sales. This would remain the Regata’s best year. The Autobianchi A112 is in good shape at #5, up 14% to 67,500 units and 4.1% (this should be its best year too), followed by the VW Golf, best-selling foreign model in 6th place with 59,600 sales and 3.6%. The Alfa Romeo 33 is the best new entrant in the Top 10, landing directly at #7 with 50,700 sales and 3.1%

Previous year: Italy 1983: The start of the Fiat Uno dynasty

Next year: Italy 1985: Fiat Uno close to 22%, Renault 5 on podium

Full Year and December 1984 Top 15 Ranking Tables below.

Italy Full Year 1984:

Pos Model 1984 % Dec-84 % Pos 84/83 1983
1 Fiat Uno 331,050 20.2% 21,050 21.5% 1 35% 1
2 Fiat Panda 126,650 7.7% 5,900 6.0% 4 -19% 3
3 Fiat Regata 110,700 6.8% 6,000 6.1% 3 254% 13
4 Fiat Ritmo 110,550 6.8% 4,200 4.3% 6 -34% 2
5 Autobianchi A112 67,500 4.1% 2,450 2.5% 8 14% 5
6 VW Golf 59,600 3.6% 7,400 7.5% 2 17% 6
7 Alfa Romeo 33 50,700 3.1% 2,250 2.3% 9 new n/a
8 Lancia Prisma 46,900 2.9% 4,050 4.1% 7 12% 9
9 Renault 5 44,050 2.7% 4,650 4.7% 5 -8% 8
10 Ford Fiesta 37,100 2.3% 1,550 1.6% 14 12% 11
11 Renault 9 33,700 2.1%  -  -  - -32% 7
12 Fiat 126 32,150 2.0% 1,850 1.9% 11 -4% 10
13 Peugeot 205 30,200 1.8% 1,800 1.8% 12 n/a n/a
14 Renault 11 28,750 1.8%  -  -  - n/a n/a
15 Renault 4 27,150 1.7%  -  -  - -16% 12

Source: Quattroruote, many thanks to Andrea for sharing the data!

Categories: Italy
  1. Marc
    January 27th, 2012 at 03:31 | #1
    Reply | Quote

    Nice here.. The Lancia Prisma was considerated a for quality, price and performances a really “Premium” mid-car and that 8th position is a great performances in a market, like the italian, who was almost his bif number for little-medium car from generalist producers of that time like Fiat, Renault, Ford and VW brands. Lancia was the only Premium brand here because the same alfa33 was priced like a generalist car

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