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Serbia July 2015: Fiat 500L hits 10% market share

The Fiat 500L is assembled locally in Serbia. * See the Top 10 best-selling models by clicking on the title * Based on data shared by Central European market data specialists CE Auto, the Serbian new car market is down 4% year-on-year in July to 1.831 registrations, while the year-to-date total…

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STRATEGY: Is Africa the new China?

The future car buyers of Nigeria. Picture © Devesh Uba, all rights reserved. Africa is progressively shedding its image of a continent embroiled in poverty, corruption and never-ending wars. Yet the dramatic Ebola outbreak in Western Africa is a harsh reminder that the road to development is a long and tortuous one. Three years…

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Why Volkswagen is losing foot in China (Part 2/3)

Volkswagen suffers from an over-reliance on its sedan lineup. See also: Why Volkswagen is losing foot in China (Part 1/3) Why Volkswagen is losing foot in China (Part 3/3) In July the Volkswagen brand dropped 31% year-on-year in China to 152,300 sales (imports excluded). In Part 1 of this Strategy series we studied…

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