Alfa Romeo is the #2 carmaker in Italy all through the 1960s. In 1967, the Italian new car market progresses at the same rate as in 1966: +14.5% to a new record 1.162.246 registrations, its second ever millionaire year. Fiat sees its share thaw slightly to a still gigantic 73.2%,…
The Fiat 500 Giardiniera ranks inside the Top 10. In 1966, new car sales in Italy shoot up 14.5% to cross a very symbolic barrier for the first time: the million annual sales at 1.014.975. Fiat edges up to a mammoth 74.1% share ahead of Alfa Romeo at 4.9%. With…
Fiat 850 In 1965, new car sales in Italy bounce back up 6.8% to 886.297 units. Fiat improves to 73.9% share, the highest since the 76.9% it managed in 1960 and well above Alfa Romeo at 5.5%. Italian carmakers reclaim the monopoly of the Top 4 with Lancia at #3…
Fiat 500 In 1964, the Italian market takes a breather after exponential growth that saw it climb from just 209.215 units in 1958 to 951.704 in 1963. 1964 sales are down -12.8% to 830.175 registrations. Fiat holds 70.3% of the market ahead of Alfa Romeo at 5.7% with Volkswagen remaining…
The Fiat Topolino brings the car to the Italian masses post-war. In 1951, the Italian market grows 11% to sign a 4th consecutive record year at 88.754 units, with local passenger cars production hitting 119.267 and exports 28.905. 1952 is a year of consolidation, with sales edging up 0.4% to…