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Italy 1964: Fiat 500 takes the relay in market down -12.8%

Fiat 500

In 1964, the Italian market takes a breather after exponential growth that saw it climb from just 209.215 units in 1958 to 951.704 in 1963. 1964 sales are down -12.8% to 830.175 registrations. Fiat holds 70.3% of the market ahead of Alfa Romeo at 5.7% with Volkswagen remaining on the podium for the second straight year. Autobianchi and Opel rounds out the Top 5 above Simca and Lancia. Even though the Fiat 500 launched in 1957, two years after the 600, for 7 years it sold less than its bigger sister, only taking the lead of Italian car sales in 1964. It would then stay on top for 8 years.

Full Year 1964 Top 20 brands ranking below.

Italy 1964 – brands:

PosBrandSales%1963
1Fiat583,32670.3%1
2Alfa Romeo47,1315.7%2
3VW28,8733.5%3
4Autobianchi27,0793.3%4
5Opel25,9123.1%9
6Innocenti21,2822.6%7
7Simca21,1212.5%5
8Lancia19,5812.4%6
9NSU Prinz12,5811.5%10
10Ford UK9,3061.1%8
11Ford Germany8,8871.1%11
12Renault5,8550.7%12
13BMW3,0470.4%14
14Citroen3,0030.4%13
15Peugeot1,4930.2%15
16Mercedes Benz1,3440.2%16
17Triumph1,0110.1%18
18Auto Union-DKW9000.1%17
19DAF7010.1%20
20Vauxhall-Bedford6580.1%n/a

Source: ANFIA, many thanks to the UNRAE team in Rome for opening up your archives.

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