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STRATEGY: Understanding the Indian car market

The Datsun Go starts at US$5,340. Only in India is such low pricing possible at the moment. Staying in India for a couple of days has enabled me to get a much better understanding of the Indian new car market and its dynamics which have very unique characteristics. In fact,…

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India February 2014: Maruti Celerio up to 7th place

Maruti Celerio * See the Top 50 best-selling models and Top 13 brands by clicking on the title! * New car sales in India slow down their decline at just -0.7% year-on-year in February to 212,898 registrations, meaning the year-to-date total stands at 427,915 units, down 4% on 2013. Below…

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