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India February 2014: Update with Commercial Vehicle sales

Tata Ace Zip India February 2014Tata Ace Zip

* See the Top 60 models and Top 25 brands by clicking on the title! *

Just before March figures come through, I thought I would give you a quick update on India as thanks to LMC Automotive I will now be able to share with you more complete data for this country including Commercial Vehicles (Light, Medium and Heavy). Overall, this means Indian car sales totalled 2.93 million units in 2013 (vs. 2.47 million passenger cars) which doesn’t change the country’s 2013 worldwide ranking. In February they are at 264,323 registrations (-6%) vs. 212,898 as counted previously. The year-to-date stands at 533,043 sales, down 7% on 2013.

Ashok Leyland Boss India February 2014Ashok Leyland Boss

Model-wise, we are notably adding the Tata Ace at a beautiful 7th place with 8,699 sales in February (-7%) and #6 with 18,611 year-to-date (+21%) and the Mahindra Bolero Pick-ups at #13 with 5,027 units in February (+26%) and 10,246 year-to-date (+34%). This is absolutely in line with my observations from last week in Delhi and Agra. Brand-wise, I now have a Full Top 25 for you. The excitement! We see that Tata is back up to #4 thanks to its core strength in Commercial Vehicles, Ashok Leyland up to #11, Force up to #13, Piaggio #19 and (new to me) Eicher #23. We can also now follow the premium race to the top with Audi (+34%) and BMW (+31%) catching up on Mercedes (+4%).

Previous Strategy Post: Understanding the Indian car market

Previous Photo Report: Agra – India March 2014 Photo Report: Maruti Alto 800 king

Previous post: India February 2014: Maruti Celerio up to 7th place

One year ago: India February 2013: Maruti DZire and Renault Duster hit records

Full February 2014 Top 60 models and Top 25 brands Ranking Tables below.

India February 2014 – brands:

PosBrandFeb-14%/132014%/13Pos
1Maruti99,75837.7%2%196,32736.8%-2%1
2Hyundai34,00512.9%0%67,41012.6%-1%2
3Mahindra30,31311.5%-16%61,27711.5%-20%3
4Tata24,8289.4%-20%52,3729.8%-16%4
5Honda14,5435.5%123%30,2575.7%153%5
6Toyota10,1003.8%-21%21,0103.9%-19%6
7Ford6,7992.6%51%13,5052.5%28%7
8Chevrolet5,6072.1%-21%11,1642.1%-24%8
9Renault4,1011.6%-39%7,4051.4%-37%10
10Volkswagen3,5111.3%-40%7,6181.4%-40%9
11Ashok Leyland2,1760.8%-27%4,4170.8%-34%12
12Nissan2,0060.8%3%7,1891.3%20%11
13Force1,6370.6%-29%3,5420.7%-34%13
14Skoda1,3150.5%-32%2,7270.5%-32%14
15Fiat1,3020.5%545%2,6870.5%392%15
16Mercedes8670.3%4%1,7570.3%3%16
17Audi8590.3%34%1,7420.3%40%17
18BMW6370.2%31%1,2930.2%30%18
19Piaggio5700.2%4285%1,1900.2%1487%19
20Hindustan-Mitsubishi1980.1%-65%3850.1%-65%20
21Land Rover1560.1%-21%3150.1%-24%21
22SsangYong1310.0%-72%2570.0%-72%22
23Eicher560.0%4%940.0%-18%24
24Isuzu120.0%n/a240.0%n/a25
25Premier00.0%-100%1340.0%-52%23

India February 2014 – models:

PosModelFeb-14%Jan2014%PosFY13
1Maruti Alto24,6239.3%147,9859.0%11
2Maruti Swift19,0997.2%338,1267.2%22
3Maruti DZire18,3536.9%237,5857.1%33
4Maruti Wagon R12,6744.8%425,8894.9%44
5Hyundai Grand i1010,5764.0%620,3143.8%518
6Mahindra Bolero9,1373.5%717,8013.3%75
7Tata Ace8,6993.3%518,6113.5%6n/a
8Maruti Celerio7,3232.8%2710,0831.9%13 –
9Hyundai Eon7,3122.8%914,6192.7%86
10Honda City7,2132.7%1014,3972.7%931
11Maruti Omni6,7332.5%1112,8262.4%1111
12Honda Amaze6,0302.3%813,4282.5%1013
13Mahindra Pick-ups5,0271.9%1210,2461.9%12n/a
14Maruti Ertiga4,9811.9%159,4181.8%1510
15Toyota Innova4,8901.9%139,8771.9%149
16Mahindra Scorpio4,5031.7%168,9161.7%1716
17Hyundai i204,2921.6%148,9321.7%168
18Hyundai i104,0411.5%178,1571.5%187
19Hyundai Santro4,0021.5%227,3871.4%2117
20Tata Indica/Vista3,7811.4%187,7011.4%1912
21Ford Ecosport3,4901.3%197,3901.4%2023
22Hyundai Verna3,3421.3%207,1451.3%2215
23Renault Duster3,2921.2%256,3381.2%2514
24Maruti Eeco3,1991.2%236,4511.2%2320
25Ford Figo3,0991.2%305,4531.0%2619
26Mahindra XUV5002,8781.1%216,4001.2%2425
27Tata Indigo/Manza2,7491.0%315,0420.9%2826
28Tata Nano/Twist2,4960.9%324,7460.9%3134
29Chevrolet Beat2,4150.9%334,1930.8%3327
30Toyota Etios2,3710.9%265,1791.0%2724
31Maruti Ritz2,2500.9%294,9110.9%2921
32VW Polo2,1740.8%284,8430.9%3022
33Toyota Fortuner1,5540.6%372,9730.6%3435
34Nissan Terrano1,4030.5%244,5290.8%3249
35Tata Sumo1,3170.5%352,8440.5%3533
36Honda Brio1,2350.5%442,2500.4%3829
37Toyota Etios Liva1,2270.5%362,7280.5%3628
38VW Vento1,1910.5%382,4850.5%3730
39Chevrolet Tavera1,1110.4%422,2120.4%3941
40Skoda Rapid9610.4%412,1490.4%4039
41Chevrolet Enjoy9410.4%432,0390.4%4237
42Fiat Grande Punto8820.3%402,0890.4%4152
43Mahindra Xylo8790.3%451,8590.3%4336
44Tata Safari/Storme8040.3%461,6410.3%4543
45Renault Pulse5690.2%n/a6630.1%5156
46Chevrolet Sail Sedan5210.2%481,2790.2%4738
47Mahindra Quanto4500.2%471,2530.2%4840
48Fiat Linea4200.2%595980.1%5563
49Nissan Micra3550.1%391,6250.3%4642
50Chevrolet Sail3530.1%508120.2%5047
51Hyundai Elantra3000.1%526530.1%5255
52Mahindra Verito2930.1%556130.1%5445
53Maruti Gypsy2500.1%545760.1%5674
54Mahindra Verito Vibe2490.1%574850.1%5762
55Nissan Sunny2480.1%498940.2%4944
56Maruti SX42280.1%584190.1%5854
57Skoda Superb2230.1%n/a2420.0%n/a70
58Renault Scala2130.1%n/a3640.1%6151
59Ford Fiesta Classic2050.1%516430.1%5353
60VW Jetta1450.1%n/a2880.1%6264

Source: Team BHP, LMC Automotive

This Post Has One Comment
  1. Landrover doesn’t seems to have the sales it deserve, but thats because they have a lack of dealerships compared to the Germans and also they only produce one model locally namely the Freelander 2 which is now looking little outdated., but even despite than it should sell much more vehicles because its also a part of the locally brand Tata

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