Why Volkswagen is losing foot in China (Part 2/3)

Volkswagen suffers from an over-reliance on its sedan lineup. See also: Why Volkswagen is losing foot in China (Part 1/3) Why Volkswagen is losing foot in China (Part 3/3) In July the Volkswagen brand dropped 31% year-on-year in China to 152,300 sales (imports excluded). In Part 1 of this Strategy series we studied…

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Why Volkswagen is losing foot in China (Part 1/3)

Chinese sales of Volkswagen-branded cars slumped 31% in July. See also: Why Volkswagen is losing foot in China (Part 2/3) Why Volkswagen is losing foot in China (Part 3/3) In July the Volkswagen brand dropped 31% year-on-year in China to 152,300 sales (imports excluded), with its year-to-date total down 10% to…

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