Media post: Micro-Customization Trends in the Automotive Market: How Small Accessories Reflect Big Consumer Shifts

The Expanding Scope of Automotive Market Analysis Automotive market analysis has traditionally focused on vehicle sales volumes, segment performance, and regional demand shifts. However, a growing body of evidence suggests that post-purchase behavior—particularly in accessories and customization—plays a significant role in understanding modern consumer preferences. While global best-selling models continue…

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Vietnam March 2026: VinFast reaches record 39% share

The VinFast Limo Green is the best-selling vehicle in Vietnam in March. New vehicle sales in Vietnam surge 51% year-on-year in March to 70,859 units. This leads to a Q1 tally up 41.8% to 162,039. Local EV maker Vinfast almost triples its year-ago volume (+181.7%) to reach a record 39%…

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