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DS 5LS On June 1, PSAPeugeot Citroen appointed the first ever CEO for the premium DS brand: Yves Bonnefont, PSA's former director of group strategy. DS is already a stand-alone brand in China and set to become the same in Europe as well, tasking Bonnefont with elevating it from a tiny-but-successful…
The 1940 Bantam BRC40 is one of the ancestors of the Jeep. While Jeep had never before in its 73-year history topped 60,000 US sales in a month, it delivered an out-of-this world 70,203 in May, passing Kia, teasing Hyundai which also broke its all-time record this month, doubling Volkswagen…
Chinese carmakers are starting to make big waves in the MPV segment (Beijing Auto Weiwang M20) NOW UPDATED with MPV analysis. This is Part 4 of my special Strategy series about Chinese manufacturers at home. Check out Part 1 (introduction and Medium & Heavy Trucks), Part 2 (Small, Medium & Large Buses…
Great Wall Wingle This is Part 3 of my special Strategy series about Chinese manufacturers at home. You can check out Part 1 (introduction and Medium & Heavy Trucks) here, Part 2 (Small, Medium & Large Buses and Light Trucks) here and Part 4 (Commercial Vehicles summary and MPVs) here. We are exploring the…
Yutong School Buses This is part 2 of my special Strategy series about how Chinese carmakers can achieve a better market share in their home market. You can check out Part 1 (introduction and Medium & Heavy Trucks) here, Part 3 (Pick-ups, Mini Trucks and Minivans) here and Part 4 (Commercial Vehicles summary…
Shanghai Englon SC7 in Ürürmqi, Xinjiang Uyghur - April 2014 This is Part 1 of my special Strategy series on Chinese manufacturers at home. You can also check out Part 2 (Medium & Large Buses, Small Buses and Light Trucks), Part 3 (Pick-ups, Mini Trucks and Minivans) and Part 4 (Commercial Vehicles summary…
Harsh landing for Lancia… (1985 Lancia Delta S4 pictured) According to Automotive News, Lancia has seen its last days outside of Italy. Fiat Chrysler CEO Sergio Marchionne will reduce the brand to just the Ypsilon that will be sold only in Italy. "Marchionne is performing Lancia's final requiem," said Gianluca Spina, dean…
The Qoros 3 was unveiled at the Geneva Motor Show last April. * This is Part 5 of 5 in my series on Chinese carmakers abroad. See also Part 1 (Africa), Part 2 (Latin America), Part 3 (Eastern Europe) and Part 4 (Asia) * The first 4 Parts in this series have shown Chinese manufacturers securing the…
The Wuling Hongguang launched this month in India as the Chevrolet Enjoy. * This is Part 4 of 5 in my series on Chinese carmakers abroad. See also Part 1 (Africa), Part 2 (Latin America), Part 3 (Eastern Europe) and Part 5 (Mature markets) * In the first 3 parts of this series we observed that…
TagAz has been manufacturing the Chery Tiggo in Russia - rebranded Vortex Tingo. * This is Part 3 of 5 in my series on Chinese carmakers abroad. See also Part 1 (Africa), Part 2 (Latin America), Part 4 (Asia) and Part 5 (Mature markets) * As illustrated in Africa and Latin America, Chinese manufacturers have been working extra-hard…
Brazilian Chery QQ * This is Part 2 of 5 in my series on Chinese carmakers abroad. See also Part 1 (Africa), Part 3 (Eastern Europe), Part 4 (Asia) and Part 5 (Mature markets) * If Chinese carmakers have started exporting to Africa in the early 00′s, they set foot in Latin America even earlier, with JAC starting…
Like this fennec fox, Chinese carmakers have been walking against the wind in Africa. And it's worked. With the Beijing Auto show approaching fast, I though it would be timely to publish an updated version of my 5 Part strategy study of how successful Chinese manufacturers are abroad. Part 1 is…
The Datsun Go starts at US$5,340. Only in India is such low pricing possible at the moment. Staying in India for a couple of days has enabled me to get a much better understanding of the Indian new car market and its dynamics which have very unique characteristics. In fact,…
DS5 LS. The DS brand is separate from Citroen in China. * Check out Part One of this Special Report on French manufacturers here * This is Part 2 of my special feature on the future of French manufacturers. You can see Part 1 here. After evaluating both French manufacturers…
Dongfeng Fengshan H30 Cross. PSA could use Dongfeng's Fengshan brand as its low-cost option. * Check out Part 2 of this Special Report on French manufacturers here * Lately there has been a lot of talk, speculation, and actual structural changes within both French car manufacturers, Renault and PSA Peugeot-Citroen,…
