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Yemen Full Year 2017: Land Cruiser holds 36% of market up 25.7%

More than 1 in 3 new vehicles sold in Yemen in 2017 is a Toyota Land Cruiser.

* See the Top 15 All-Brands and Top 70 All-models by clicking on the title *

Consult 8 years worth of Yemen Historical Data here

After plunging 65% in 2015 and another 62% in 2016 in the midst of civil war, new car sales in Yemen rally back up 27.6% in 2017 to a still meagre 3.803 units. Toyota tightens its stranglehold on the Yemeni market even further thanks to deliveries up 62% to a staggering 82.9% share vs. 65.2% in 2016. Land Rover leaps up 58% and three spots to #2 and 4.9% share, ahead of BMW (-45%) and Nissan (-39%) both at 3.8% share. The rest of the brands present in Yemen share less 5% of the market. Model-wise, the Toyota Land Cruiser remains in control, improving its market share to an overwhelming 36% vs. 24.4% a year ago thanks to sales up 88%. The Toyota Hilux (+127%), Land Cruiser Pickup (+7%) and Prado (+76%) make the Top Four 100% Toyota and adding up to 77.9% of the Yemeni market for 2017. The Range Rover is up 328% to #5, the Toyota Fortuner up 97% to #7, the BMW 5 Series up 247% to #9 and the Kia Sportage up 90% to #10.

Yemen 2010-2017: All Make and All Models monthly data available. Contact us here for more details

Previous post: Yemen August 2017: Toyota holds 85.3% of market down 24%

Previous year: Yemen 2016: Toyota Land Cruiser #1, BMW X6 and X4 in Top 10

Two years ago: Yemen 2015: Toyota Motor at 74.2% share in market down 65%

Full Year 2017 Top 15 All-brands and Top 70 All-models vs. Full Year 2016 figures below.

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Yemen August 2017: Toyota holds 85.3% of market down 24%

The Toyota Land Cruiser is the best-selling vehicle in Yemen. 

* See the Top 9 All-brands and Top 15 All-models by clicking on the title *

Although up 58% year-to-date to 2.605 units, new car sales in civil war-torn Yemen drop 24% year-on-year in August to just 326 registrations. In fact, the entire market follows the fortunes of Toyota, down 16% this month to an overwhelming 85.3% market share vs. 80.1% so far in 2016 (+134%). Land Rover leaps to 12.6% share in August vs. 4.9% year-to-date and the remaining three active manufacturers for the month are all below 5 sales… Model-wise, the Toyota Land Cruiser remains in the lead at 42.3% share in spite of a 27% drop, ahead of the Toyota Hilux at 18.1% and the Toyota Land Cruiser Pickup at 14.7%. The Range Rover is 4th above the Toyota Prado and Fortuner.

Yemen 2011-2017: All Make and All Models monthly data available. Contact us here for more details

Previous post: Yemen First Half 2017: Toyota holds 78.3% share in recovering market

One year ago: Yemen January-July 2016: Toyota Land Cruiser P/up leads in market down 82%

Full August 2017 Top 9 All-brands and Top 15 All-models below.

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Yemen First Half 2017: Toyota holds 78.3% share in recovering market

The Toyota Hilux ranks 2nd in Yemen so far in 2017. 

* See the Top 12 All-brands and Top 54 All-models by clicking on the title *

Consult seven years worth of Yemen Historical Data here

Still feeling the brunt of civil war, the Yemeni new car market is however on the mend with sales up 85% over the First Half of 2017 to 1.965 registrations, this after freefalling 65% in 2015 and 62% in 2016. Market leader Toyota is at the origin of this recovery, itself improving 3-fold from 42.8% to an implacable 78.3% share. Nissan (-16%) remains in 2nd place while both BMW (+10%) and Land Rover (-21%) gain one spot to #3 and #4 respectively. Kia (+31%) and Lexus (+900%) also improve, albeit from very low bases. Expectedly, Toyota monopolises the models podium, placing the Toyota Land Cruiser in pole position with 34.5% share above the Hilux at 21.1% and the Land Cruiser Pickup at 14.8%. The Nissan Patrol (-37%) drops two spots to #4, while the Range Rover is up one to #5. The BMW 5 Series is the best-selling passenger car in Yemen (!) and the only one in the Top 15! Yemen is definitely the kingdom of SUVs and pickups.

Previous post: Yemen Full Year 2016: Toyota Land Cruiser #1, BMW X6 and X4 in Top 10

Full H1 2017 Top 12 All-brands and Top 54 All-models vs. Full H1 2016 figures below.

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Yemen Full Year 2016: Toyota Land Cruiser #1, BMW X6 and X4 in Top 10

The Toyota Land Cruiser is the new best-seller in Yemen. 

* See the Top 22 All-brands and Top 125 All-models by clicking on the title *

Consult seven years worth of Yemen Historical Data here

In the midst of civil war tearing the country apart and after plunging 65% in 2015, new car sales in Yemen are down a further 62% in 2016 to just 2.980 registrations. Toyota is the only manufacturer keeping a significant sales level, holding a mammoth 65.2% market share, but falls faster than the market at -65%. In second place, BMW goes against the grain, gaining 45% and 5 spots to hit 8.9% share vs. 2.4% and #7 a year ago. Nissan drops just 20% in third place to improve its share to 7.9%, ahead of Jeep up 4-fold to 175 sales and 5.9% share. All other manufacturers fall heavily while Volkswagen returns to the sales charts with 4 units.

The BMW X6 ranks 8th in Yemen this year, helping BMW to #2 brand overall.

The Toyota Land Cruiser is the new best-seller in Yemen thanks to deliveries down just 41% to 727 resulting in a 24.4% market share vs. 15.9% a year ago. It is followed by the Toyota Land Cruiser Pickup – leader halfway through the year – down 52% to 20.6% share. Best-seller in 2015, the Toyota Hilux implodes at -85% to just 323 units but still manages a 10.8% share and 3rd place, rounding up a podium 100% Toyota. The Nissan Patrol is up one spot to #4 thanks to a limited 4% decline, while the Jeep Grand Cherokee is up 5-fold and 24 spots to 5. The Range Rover Sport is up 10 ranks to #7, the BMW X6 up 16 to #8 and the BMW X4 up 30 to #9. The Jeep Renegade is the most popular (and only) all-new nameplate for 2016, landing directly at #11.

Previous post: Yemen January-July 2016: Toyota Land Cruiser P/up leads in market down 82%

Previous year: Yemen Full Year 2015: Toyota Motor at 74.2% share in market down 65%

Two years ago: Yemen Full Year 2014: Hilux leads in Toyota-ruled market

Full Year 2016 Top 22 All-brands and Top 125 All-models vs. Full Year 2015 figures below.

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Yemen: 2010-2017 Historical Data available

Yemen. Picture courtesy tabizine.jpSana’a, Yemen

Historical Data covering the past seven years is now available for Yemen. Direct links below.

Yemen 2010-2017: All Make and All Models monthly data available. Contact us here for more details

 

Yemen 2014: Hilux leads in Toyota-ruled market

Yemen 2015: Toyota Motor at 74.2% share in market down 65%

Yemen 2016: Toyota Land Cruiser #1, BMW X6 and X4 in Top 10

Yemen 2017: Toyota Land Cruiser holds 36% of market up 25.7%

Yemen January-July 2016: Land Cruiser P/up leads in market down 82%

range-rover-sport-yemen-july-2016-picture-courtesy-caranddriver-comThe Range Rover Sport ranks #4 in Yemen so far this year. 

* See the Top 12 All-brands and Top 43 All-models by clicking on the title *

In a country still torn apart by civil war, Yemeni new car sales implode by 82% year-on-year over the first 7 months of 2016, going from 6.709 units in 2015 to just 1.221. Toyota leads the sales charts again but sees its market share thaw dramatically from an incredible 80.1% a year ago to 45.9% so far in 2016 due to deliveries freefalling 90%. In contrast, Nissan is up 42% to 14.7% share, BMW up 36% to 10.8%, Jeep up 205% to 10.2% and Land Rover up 76% to 9.7%… Hyundai, #2 a year ago, disappears from the ranking altogether, while Lexus (4 sales) and Isuzu (2) almost do the same. Model-wise, Toyota has suspended sales of the Hilux – #1 in 2015 – and as a result the Land Cruiser Pickup takes the lead despite deliveries down 68% to 391 and 32% share. The Nissan Patrol (+82%), Jeep Grand Cherokee (+443%) and Range Rover Sport (+193%) follow.

Previous post: Yemen January-April 2016: Land Cruiser and Patrol top imploding market

Previous year: Yemen Full Year 2015: Toyota Motor at 74.2% share in market down 65%

Full January-July 2016 Top 12 All-brands and Top 43 All-models below.

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Yemen January-April 2016: Land Cruiser & Patrol top imploding market

Toyota Land Cruiser Yemen April 2016The Toyota Land Cruiser is the best-selling model in Yemen so far this year. 

* See Top 35 All-models and Top 10 All-brands by clicking on the title *

Torn apart by civil war, the Yemeni new car market implodes by 88% year-on-year over the first four months of 2016 to just 655 units. Toyota remains the uncontested leader but with sales down 91% it sees its market share drop from 71.4% over the FY2015 to 60% so far in 2016, and is followed by Nissan at 18% (sales up 188%!) and BMW at 9.2% (-10%). Suzuki and Kia remain at #4 and #5 respectively while Hyundai, #2 last year, disappears. The Toyota Land Cruiser Pickup and Nissan Patrol alone account for two out of three new vehicles registered in the country over the period. Toyota has suspended deliveries of the Hilux, market leader in Yemen in 2015.

Previous post: Yemen Full Year 2015: Toyota Motor at 74.2% share in market down 65%

Full January-April 2016 Top 35 All-models and Top 10 All-brands below.

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Yemen Full Year 2015: Toyota Motor at 74.2% share in market down 65%

Toyota Hilux Yemen 2015. Picture courtesy saudishift.comThe new generation Toyota Hilux (pictured) hasn’t reached Yemeni shores yet.

* See the Top 20 All-brands and Top 145 All-models by clicking on the title *

Sent into disarray by the civil war that is currently raging in the country, the Yemeni new car market loses 2/3 of its 2014 volume in 2015: down 65% to just 7.760 registrations. The Toyota Group continues to obliterate the market with its namesake brand holding a world-best 71.8% share (-67%), with Lexus at 2.2% (-57%) and Daihatsu at 0.2% (-72%). Hyundai remains at a very distant 2nd place with 6.4% share (-69%) but Nissan leaps five spots to #3 thanks to sales down just 11% due to a surge in Patrol volumes (+44%), bypassing Suzuki (-69%), Kia (-66%), Land Rover (-32%), BMW (-61%) and Isuzu (-58%).

Yemen. Picture courtesy tabizine.jpSana’a, Yemen

Ford goes completely against the grain, jumping from just 14 deliveries a year ago to 45 this year (+221%), earning the American carmaker a spot in the Top 10 even though its volumes remain minuscule at 0.6% market share. The models ranking is logically dominated by Toyota with the Hilux best-seller with a mammoth 27.3% market share (-60%) followed by the Land Cruiser Pickup at 16.5%, the Land Cruiser at 15.9% and the Prado at 5.7%. The Nissan Patrol (#5), Kia Optima (#13) and BMW X3 (#30) are the only nameplates in the Top 30 to improve their volumes year-on-year. The Toyota F Cruiser is up to a world-best 7th place thanks to sales down just 24% to 161 units and 2.1% share.

Previous post: Yemen 1st Quarter 2015: Toyota obliterates the market at 81.6% share

Previous year: Yemen Full Year 2014: Hilux leads in Toyota-ruled market

Full Year 2015 Top 20 All-brands and Top 145 All-models vs. Full 2014 figures below.

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Yemen 1st Quarter 2015: Toyota obliterates the market at 81.6% share

Yemen. Picture courtesy tabizine.jpSana’a, Yemen

* See the Top 10 best-selling models by clicking on the title *

Just as the country is thrown into turmoil with its president in exile in Saudi Arabia, we have access to rare official data for Yemen where 4.811 new light vehicles found a buyer over the 1st Quarter of 2015. Yemen is the country in the world where Toyota dominates the most, with an unbelievable 81.6% market share so far this year (3.927 sales), 83.7% when adding Lexus (4.026 units)… Suzuki (4.1%), Hyundai (3.6%) and Isuzu (2.2%) follow at a very large distance.

Toyota Land Cruiser Pickup Yemen March 2015The Toyota Land Cruiser Pick-up holds 21.1% of the Yemeni car market so far in 2015.

Accordingly, the models ranking is completely obliterated by Toyota, with the Top 3 models holding a combined 70.1% market share: the Hilux leads at 28% followed by the Land Cruiser Pick-up (21.1%) and Land Cruiser (21%). The Toyota FJ Cruiser ranks at a world-best #5, the Lexus LX points its bonnet in 6th place and the Suzuki APV Truck is the best-selling non-Toyota model at #8.

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Previous post: Yemen Full Year 2014: Hilux leads in Toyota-led market

Full Q1 2015 Top 10 models Ranking Table below.

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