Renault Trafic For most companies and organisations, vehicles play a major role in the delivery of goods and services. So when it comes to buying vehicles, how do you make sure you make the best choice for your business? Below you’ll find some of the key factors to incorporate into…

Ford Edsel Car manufacturers spend millions of pounds creating their vehicles, from initial concept and design through to the marketing campaign intended to encourage millions of motorists to purchase them. At least that's the idea. Automotive history is littered with examples of cars that have spectacularly failed to make any…

According to surveys, Australians prefer to spend more than $100,000 to drive their dream sports car. Recent figures also show that there is a 20% increase in sales of sports cars in Australia- that is, 1 sports car in every 20 new cars are sold. However, how do Australians make…

TOTAL just unveiled its new Robot Quartz Campaign that promotes its TOTAL Quartz range of products. Total first used its iconic robot in 2010, but we can now see it perform in real, urban and natural places. The new campaign makes us discover how the robot took life in the…

The general consensus of imposing mandatory car insurance has many benefits when it comes to motoring; unbiased examination and legislation of accidents, responsibility and payments etc. In recent years, the need for protection against the unexpected problems of the road has become more and more necessary but having insurance doesn't…

You’ve already gone through the stress of buying a car and now when it comes to selling it, you’ve realised there are more new headaches coming down the road. Everyone loves a good bargain and they will be on the hunt when looking to buy a car themselves. On the…

Toyota Prius Car dealerships often come up with innovative marketing campaigns in order to attract local customers who are interested in buying or leasing new vehicles. Creating special promotions during the holidays has been a traditional advertising practice in the auto industry for decades. However, some car dealers extend such…

Whether your partner has been playing the ‘Soccer Mom” for years, or she has just recently learned how to drive, the least you can do as the man in her life is to acknowledge the hard work she has put in by accessorizing her car which makes for a perfect…

VW Golf GTI old and new (US versions shown) This question is as old as the automobile itself and different populations behave in very varied ways when it comes to responding to the 'buying new or used' question. For example in France, for each new car sold, 3 used cars…