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Switzerland August 2018: VW Tiguan repeats at #1 in market down 7.2%

The VW Tiguan is the #1 nameplate in Switzerland for the 2nd month running.

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A rare occurrence in Europe this month, new car sales in Switzerland are actually down year-on-year in August at -7.2% to 21.484 registrations, pulling the year-to-date tally back down into negative territory at -1% to 204.877 units. Volkswagen (+11%) goes against the grain with a double-digit year-on-year gain to a strong 12.8% share vs. 11.3% so far this year, distancing Mercedes (-17%) reclaiming the #2 YTD spot off BMW (-1%) despite a hefty loss. Audi (-1%) and Skoda (-21%) complete the Top 5 above Ford (+3%), Seat (+6%), Fiat (-14%), Peugeot (-10%) and Toyota (-5%). Jeep (+73%), Lamborghini (+50%), Bentley (+45%), Ferrari (+43%), Lexus (+38%), Mitsubishi (+38%), Volvo (+37%) and Alfa Romeo (+30%) keep their head above the water further down the charts. The VW Tiguan is the most popular nameplate in the country for the 2nd month running and only the third time in the past two years after November 2016. The Skoda Octavia (-4%) cements its YTD leadership ahead of the Mercedes GLC (+4%) up a fantastic 13 spots on July to land at #3, the Fiat 500 (+1%) and the VW Polo (-18%). The VW T-Roc is back up one spot on lats month to #6, historically outselling the VW Golf (-51%) imploding down five spots on July to score its lowest ranking in Switzerland this decade. Switzerland is the first major European market where the T-Roc outsells the Golf. Notice also the Dacia Duster (+61%) at #8, the Audi A4 (+18%) at #10 and the BMW X3 (+74%) at #22.

Previous month: Switzerland July 2018: VW Tiguan surprise leader

One year ago: Switzerland August 2017: Mercedes (+16%) threatens VW (-10%) for #1

Full August 2018 Top 50 All-brands and Top 330 All-models below.

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Switzerland July 2018: VW Tiguan surprise leader

The VW Tiguan is the best-selling vehicle in Switzerland in July.

* See the Top 50 All-brands and Top 340 All-models by clicking on the title *

The Swiss new car market returns to positive territory for the first time since last April with July deliveries up 2.4% year-on-year to 25.483 units, bringing the year-to-date tally to a smidge below it 2017 equivalent at -0.2% to 183.393 registrations. The entire brands podium frankly outpaces the market with Volkswagen up 6% to 12.9% share, BMW up 14% to 8.2% and Audi up 18% to 7.4%. In contrast, Mercedes (-27%) and Skoda (-11%) suffer heavy losses in the remainder of the Top 5. Further down, Mitsubishi (+117%), DS (+79%), Kia (+76%), Subaru (+53%), Seat (+36%), Volvo (+32%), Ferrari (+31%), Peugeot (+27%), Citroen (+19%) and Hyundai (+13%) make themselves noticed.

There’s a surprise in the models ranking: thanks to sales surging 66% year-on-year the VW Tiguan snaps a spectacular pole position with 3.1% share, almost one percentage point above any other nameplate in market. It is the second time in the past 20 months that the Tiguan is the best-selling vehicle in Switzerland after November 2016. The VW Golf (-28%) and Skoda Octavia (-22%) follow far below, with the Fiat 500 (+8%), Mini Hatch (+39%) and Dacia Duster (+30%) in tow. The VW T-Roc drops two spots but still stands at an impressive 7th place vs. #17 YTD. The BMW X3 (+120%), Ford Fiesta (+89%), BMW 1 Series (+57%), Audi Q5 (+55%), A3 (+38%), A4 (+38%) and Peugeot 3008 (+32%) also get a mention.

Previous month: Switzerland June 2018: Volkswagen and Mercedes defy market down 1.4%

One year ago: Switzerland July 2017: Mercedes up 19% in market down 4.6%

Full July 2018 Top 50 All-brands and Top 340 All-models below.

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Switzerland June 2018: Volkswagen & Mercedes defy market down 1.4%

Lamborghini has registered its first Urus in Switzerland in June.

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New car sales in Switzerland edge down 1.4% year-on-year in June to 31.476 registrations, pulling the year-to-date volume down 0.6% to 157.910 units. Both brand leaders Volkswagen (+7%) and Mercedes (+1%) defy the declining market with year-on-year gains, VW even reaching a strong 12.8% share vs. 10.9% so far in 2018. In contrast, BMW plunges 21% to 7.5% in third place. Ford (+18%) and Dacia (+17%) are the only two Top 10 carmakers to post double-digit growth. This is Dacia’s 4th time in the Swiss Top 10 in the past 12 months after July 2017 (#9), November 2017 (#10) and February 2018 (#10). Further down, Jaguar (+94%), Lamborghini (+78%) registering its very first Urus, Kia (+59%), Mitsubishi (+58%), Jeep (+55%), Land Rover (+55%) and Volvo (+31%) impress while Maserati (-43%), Lexus (-36%), Smart (-26%), Hyundai (-25%), Peugeot (-22%) and Toyota (-20%) implode.

The Jaguar E-Pace is up to #53 in Switzerland this month.

Over in the models ranking, the Skoda Octavia (-12%) remains on top despite a significant drop while the VW Tiguan soars 23% to 2nd place for the first time in 2018 potentially thanks to the addition of the AllSpace variant. Meanwhile the VW Golf (-34%) endures a worryingly steep fall ahead of the T6 (+16%) and T-Roc remaining at a record 5th place for the second month in a row and making the Top Five 100% VW Group. The Mercedes GLC (+43%) rallies back up two spots on May to #6 but still evolves below the #4 ranking it commands YTD. Excellent score of the Dacia Sandero at #7 overall (+11 on May) as well as the Ford Fiesta (+244%) boosted up to #8 by the new generation. Below, the Volvo XC60 (+92%), Suzuki Swift (+88%), Renault Captur (+29%) and Fiat Tipo (+28%) stand out. Among other recent launches, the Skoda Karoq (#31) is up 9 ranks on May and the Jaguar E-Pace (#53) up 61.

Previous month: Switzerland May 2018: VW T-Roc breaks into Top 5

One year ago: Switzerland June 2017: BMW soars 25% to 2nd place

Full June 2018 Top 52 All-brands and Top 340 All-models below.

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Switzerland May 2018: VW T-Roc breaks into Top 5

Switzerland follows Austria as the 2nd country in the world to have the VW T-Roc in its Top 5.

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The Swiss new car market returns to negative for the third time in 2018 at -2% to 27.826 units, pulling the year-to-date volume into negative also at -0.4% to 126.434 registrations. Volkswagen (-3%) and BMW (-1%) roughly follow the market at the helm of the brands ranking, with Mercedes (-12%) in difficulty in third place. Skoda (+1%) returns to the 4th spot it holds year-to-date, overtaking Audi (-3%) and Renault (+25%), the French carmaker managing the largest year-on-year gain in the Top 15. Only Seat (+11%) and Ford (+7%) are also in positive in the Top 10, while further down Kia (+95%), Jeep (+72%), Mitsubishi (+43%), Alfa Romeo (+40%), Lexus (+34%) and Jaguar (+26%) make themselves noticed.

Over in the models ranking, the Skoda Octavia (-11%) reclaims the monthly top spot off the VW Golf (-25%) to cement its YTD leadership at 3.628 sales vs. 3.181 for the Golf. The VW T6 surges 67% to third place, still catching up on immobilised diesel vehicles during a stop sale in early 2017 – the same situation as in Germany. Below the VW Tiguan (-14%) at #4, Switzerland becomes the second country in the world after Austria in April to welcome the VW T-Roc in its monthly Top 5 at #5 in May, up 19 spots on April. The Audi A3 (-3%) makes it 6 models in the Swiss Top 6 for the Volkswagen Group, its best result in over two years, since March 2016 when it held the Top 7 spots. Further down, the Renault Captur (+85%), Seat Ateca (+72%), Audi Q5 (+51%), Renault Megane (+45%), BMW X3 (+94%), Volvo XC60 (+27%) and Dacia Duster (+25%) shine.

Previous month: Switzerland April 2018: VW T6 up to #4, 1st market gain in 3 months

One year ago: Switzerland May 2017: Mercedes up 36% in market up 9%

Full May 2018 Top 50 All-brands and Top 340 All-models below.

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Switzerland April 2018: VW T6 up to 4th place, 1st market gain in 3 months

The VW T6 is catching up on lost time in Switzerland as it is doing in Germany.

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New car sales in Switzerland end two months of decline with a 2.7% gain in April to 26.519 units edging the YTD tally into positive territory by just 24 units at 98.608. Market leader Volkswagen is in difficulty at -11% to 10.7% share, that’s however above its YTD level of 9.9% (-6%). In contrast, BMW surges 17% to 8% share in 2nd place, overtaking Mercedes down 9% to 7.9%. In the remainder of the Top 10, Renault (+45%), Fiat (+23%), Ford (+9%) and Audi (+6%) all outpace the market. Further down, McLaren (+138%), Jeep (+82%), Kia (+63%), Jaguar (+41%), Ssangyong (+30%), Land Rover (+17%), Mitsubishi (+16%), Subaru (+16%), Ferrari (14%) and Porsche (+14%) are among the best performers.

Over in the models ranking, the VW Golf (-19%) reclaims the top spot off the Skoda Octavia (-26%) but the latter remains in the YTD lead with a 317-sales advantage. The VW Tiguan (-11%) holds onto its long-term third spot while the VW T6 (+16%) gains a huge 112 spots on March to land at #4, catching up for lost time when diesel variants were immobilised due to a stop sale earlier in the year, the exact same situation as Germany. The Mercedes GLC is knocked down one spot to #5 but gains 32% on April 2017 and cements its 4th place YTD. The Seat Leon (+35%) and Mini Cooper (+20%) also shine in the Top 10 whereas the VW Polo (-37%) and Mercedes C-Class (-21%) struggle. Further down, notice the Audi Q5 (+150%), Subaru XV (+70%), Renault Clio (+47%), Dacia Sandero (+45%) and Suzuki Swift (+41%) making waves, while the VW T-Roc leads all recent launches at #24 (+12) ahead of the Skoda Karoq at #37 (-2) and the Hyundai Kona at #43 (+7).

Previous month: Switzerland March 2018: Ford and Volvo lone gainers in market down 7.8%

Previous year: Switzerland Full Year 2017: Skoda Octavia ends 23-year long VW Golf reign

Full April 2018 Top 50 All-brands and Top 335 All-models below.

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Switzerland March 2018: Ford & Volvo lone gainers in market down 7.8%

Ford Kuga sales are up 34% year-on-year in Switzerland in March.

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March sales down 7.8% to 28.126 registrations pull the Swiss year-to-date volume into negative territory at -0.9% and 72.089 units. However 4×4 sales behave better than the market once again with a slim 1.7% drop to 13.826 sales or 49.2% share vs. 46.1% a year ago. Q1 4×4 volumes are up 4.3% to 35.513 and 49.3% share vs. 46.8% over the same period in 2017. Despite a steep 16% year-on-year fall, Volkswagen manages to reclaim the brands top spot after a historical win by Mercedes last month, itself down 2%. BMW (-6%), Skoda (-8%) and Audi (-15%) complete a Top 5 entirely in negative. Volvo (+23%), Ford (+17%) and Dacia (+9%) are the only brands to gain ground in the Top 15. Further down, Ferrari (+128%), Cadillac (+127%), Lamborghini (+42%), Kia (+38%), Jeep (+35%), Mitsubishi (+31%), Ssangyong (+31%), Mini (+29%), Citroen (+13%) defy the odds with double-digit gains while Alpine makes its (re)appearance with its first 2 sales in Switzerland.

Despite hefty drops, the Skoda Octavia (-23%) and VW Golf (-31%) remain in control of the models ranking with the VW Tiguan (+1%) rounding up the podium like in 2017 and so far in 2017. The Mercedes GLC (+23%) and Ford Kuga (+34%) complete the Top 5 and point by far the largest gains in the Top 10. Below, the Mini Countryman (+129%), Mercedes GLA (+91%), Audi Q5 (+90%), Suzuki Swift (+73%), Peugeot 3008 (+65%), Volvo XC60 (+46%) and Ford Focus (+36%) impress. There are three recent launches (<12 months) inside the Top 50: the Skoda Karoq at #35 (-8), VW T-Roc at #36 (+21) and Hyundai Kona at #50 (+6).

Previous month: Switzerland February 2018: Mercedes topples Volkswagen to #1 brand

Previous year: Switzerland Full Year 2017: Skoda Octavia ends 23-year long VW Golf reign

Full March 2018 Top 50 All-brands and Top 340 All-models below.

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Switzerland February 2018: Mercedes topples Volkswagen to #1 brand

Mercedes is the #1 brand in Switzerland for the first time this decade, and possibly ever.

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The Swiss new car market drops 2.3% year-on-year in February to 22.292 registrations, yet the year-to-date volume remains in positive at +4% to 43.963 units. 4×4 sales edge up 3.4% to 10.836 units or an astounding 48.6% market share vs. 45.9% a year ago and are up 8.5% so far in 2018 to 21.687 or 49.3% share vs. 47.3% over the same period a year ago. Aligning with most of Europe, diesel sales freefall 21.9% to 6.990 and 31.4% share vs. 39.2% in February 2017 and are down 14.8% YTD to 14.446 or 32.9% vs. 40.1%. AFV sales (alternatively fuelled vehicles) shoot up 37.3% but remain relatively limited at 1.370 or 6.1% vs. 4.4% a year ago, up 33.8% to 2.641 and 6% YTD vs. 4.7% in 2017.

A historic event has occurred in the Swiss brands ranking: despite sales down 2% year-on-year to 1.997 and 9% share, Mercedes manages to overtake everlasting leader Volkswagen (-11%) for the first time in recent memory, and potentially ever. This is at least the first time Volkswagen is not the most popular carmaker in Switzerland since BSCB was created in 2010. BMW (+2%), Skoda (+12%) and Audi (+20%) complete the Top 5 and all post positive scores going against the market. There are no other double-digit gainers in the Top 20, with the most dynamic among smaller brands being Jaguar (+96%), McLaren (+56%), Porsche (+25%), Mitsubishi (+21%), Lamborghini (+17%), Alfa Romeo (+14%) and Land Rover (+13%).

Model-wise, the Skoda Octavia (-2%) reclaims control both in February and YTD from the VW Golf (-8%) down to #2 in both rankings. The Mercedes C-Class (+7%) is up 6 spots on January to land on the third step of the podium, knocking the VW Tiguan (-4%) down to #4. The Skoda Fabia (-1%) jumps 11 spots on last month to #5 ahead of the Opel Mokka (+9) while the Mercedes GLC is up 18% to #7. The Audi A4 (+64%) and Dacia Duster (+36%) post the largest year-on-year gains in the Top 10. Further down, the BMW X3 (+96%), Audi Q5 (+107%) and BMW i3 (+511%) impress while the Skoda Karoq (#27) tops recent launches ahead of the Hyundai Kona (#56), VW T-Roc (#57) and Volvo XC40 (#59).

Previous month: Switzerland January 2018: VW Golf surges 92% to #1, Volvo XC60 #4

One year ago: Switzerland February 2017: Skoda Octavia leads in market up 0.7%

Full February 2018 Top 50 All-brands and Top 330 All-models below.

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Switzerland January 2018: VW Golf surges 92% to #1, Volvo XC60 #4

The VW Golf is up 92% to snap the Swiss pole position in January. 

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New car sales in Switzerland are up a robust 11.4% year-on-year in January to 21.671 units. Among them, sales of 4×4 vehicles shoot up 14.2% to 10.851, crossing the symbolic 50% market share milestone at 50.1% vs. 48.9% a year ago. Brand leaders Volkswagen (+21%) and BMW (+23%) both roughly double the market growth while Mercedes drops 1% to #3. Ford (+28%), Opel (+27%) and Skoda (+13%) also post double-digit gains in the Top 10 while further down, Jeep (+107%), Alfa Romeo (+71%), Bentley (+50%), Ssangyong (+43%), Citroen (+39%), Mazda (+35%), Hyundai (+34%), Honda (+27%), Kia (+26%), DS (+23%) and Subaru (+22%) make themselves noticed.

The Volvo XC60 is up 79% to 4th place overall in Switzerland.

Toppled from its throne for the first time in 23 years in 2017 by the Skoda Octavia, the VW Golf reclaims the models top spot in January and for the 6th time in the past 9 months thanks to deliveries almost doubling year-on-year at +92%. The Skoda Octavia (-11%) is relegated to 2nd place above the VW Tiguan (+61%) and Volvo XC60 (+79%) both posting tremendous gains. The Mercedes GLC (+3%) brilliantly rounds up the Top 5 while the BMW X1 (+26%) and VW Polo (+18%) also post double-digit gains in the Top 10. Below, the BMW 5 Series (+258%), Ford Kuga (+93%), Toyota Yaris (+73%) and Dacia Duster (+58%) shine. The Alfa Romeo Stelvio leads all recent launches (<12 months) at #35 above the Skoda Karoq (#41), Hyundai Kona (#43), Opel Crossland X (#54) and Range Rover Velar (#63). The VW T-Roc is down 34 spots on December to #81.

Previous post: Switzerland Full Year 2017: Skoda Octavia ends 23-year long VW Golf reign

One year ago: Switzerland January 2017: VW under pressure from Mercedes

Full January 2018 Top 50 All-brands and Top 330 All-models below.

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Switzerland Full Year 2017: Skoda Octavia ends 23 year-long Golf reign

The Skoda Octavia puts an end to over two decades of VW Golf domination in Switzerland.

* See the Top 55 All-brands and Top 445 All-models by clicking on the title *

Consult 45 years worth of Switzerland Historical Data here

Going against the grain of the rest of Europe, Switzerland retracts for the second year running at -1% to 314.028 registrations. Although Volkswagen remains the brand leader, it tumbles down 15% to just 11.5% share vs. 13.3% a year ago, even coming just 157 sales off being toppled from the monthly pole position by Mercedes in February. Mercedes for its part advances 9% and one spot to leap to #2 and 8.3% share, overtaking BMW (+1%) while Audi (+5%) passes Skoda (-2%) to make it three premium Germans in the Top 4. Both Opel and Ford (+6% each) edge past Renault (-3%) to rank 6th and 7th respectively, with Seat (+19%) and Fiat (+18%) posting the biggest year-on-year gains in a Top 10 they break into this year. Further down, Alfa Romeo (+118%), Tesla (+19%) and Dacia (+15%) are the lone double-digit gainers in the remainder of the Top 30, with Lada (+200%), Aston Martin (+71%), Dodge (+52%), Chevrolet (+43%) and Maserati (+17%) among the most dynamic smaller brands.

The Mercedes GLC leaps up 61% to #7 overall in Switzerland in 2017. 

The Swiss models ranking is the theatre of a historical event this year: after missing out on the annual pole position by mere days in 2016, the Skoda Octavia manages to end 23 consecutive years of VW Golf reign in Switzerland despite sales tumbling down 15% to 3.2% share, but that’s a better hold than the Golf down 21% to 3%. The Octavia is the very first Skoda nameplate to top the Swiss annual ranking and is estimated to be only the 6th nameplate to rank #1 since World War Two after the VW Beetle (1948-1968), Opel Rekord, Kadett (1969-1974), VW Golf (1974-2017) and Opel Astra (1993). The VW Tiguan (+11%) overtakes the VW Polo (-19%) to leap up to the third step of the podium with the Mercedes C-Class (-1%) rounding up the Top 5 like in 2016. The Fiat 500 (+23%), Mercedes GLC (+38%) and BMW X1 (+14%) brilliantly storm into the Top 8 while the BMW 2 Series (-5%) and Audi A3 (+0.3%) make it five premium nameplates in the Top 10. Notice also the Opel Mokka (+26%), Ford Kuga (+24%), Dacia Sandero (+33%), Audi Q5 (+20%), Volvo XC60 (+20%), Mercedes E-Class (+131%) and BMW 5 Series (+60%) impressive in the Top 35. The Skoda Kodiaq (#34) is the best-selling all-new launch for 2017 above the Alfa Romeo Stelvio (#88) while the Audi Q2 ends its first full year of sales at #37.

Previous month: Switzerland November 2017: Mazda2 leaps up 266% to #4

Previous year: Switzerland Full Year 2016: VW Golf snatches last minute 23rd win

Two years ago: Switzerland Full Year 2015: VAG Group dominant, Mercedes up to #3

Full Year 2017 Top 55 All-brands and Top 445 All-models vs. Full Year 2016 figures below.

Full December 2017 Top 50 All-brands and Top 335 All-models below.

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Switzerland November 2017: Mazda2 leaps up 266% to #4

The Mazda2 is up to 4th place in Switzerland in November.

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New car sales in Switzerland edge up 1.3% year-on-year in November to 26.749 registrations, leading to a year-to-date volume up 0.3% to 282.956 units. Market leader Volkswagen crumbles down 21% to 11.3% share which is identical to its year-to-date level (-11%). BMW (+7%) is up two spots on October to 2nd place and 7.9% share, distancing Skoda (+14%), Mercedes (-8%) and Audi (-8%). Ford (+14%), Opel (+17%), Seat (+21%) and most impressively Dacia (+49%) all outpace the market inside the Top 10. Further down, Nissan (+22%), Jeep (+29%), Mazda (+32%), Subaru (+60%), Lexus (+62%) and Alfa Romeo (+84%) make themselves noticed.

The Alfa Romeo breaks into the Swiss Top 50 in November.

Model-wise, the Skoda Octavia reclaims the top spot it holds year-to-date thanks to sales up 6% to 3.7% share, outselling the VW Tiguan (-11%) and Golf (-16%). The Mazda2 is up a whopping 266% year-on-year and 80 spots on October to #4, the Dacia Sandero is up 168% and 30 ranks to #5 and the BMW i3 is up 1689% and 131 spots to #10. The Audi Q5 (+54%) and Q2 (+114%) continue to impress, the latter beating its ranking record for the second month running at #18. The Skoda Kodiaq leads recent launches but drops 11 spots on last month to #27, distancing Alfa Romeo Stelvio up 42 to a record #37, the Suzuki Ignis down 17 to #51, the Skoda Karoq up 208 to #58 and the Citroen C3 Aircross up 38 to #62.

Previous month: Switzerland October 2017: Audi up 13%, Q5 and Q2 break records

One year ago: Switzerland November 2016: VW Tiguan takes control

Full November 2017 Top 50 All-brands and Top 340 All-models below.

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