* See the Top 10 best-selling brands by clicking on the title *
Thanks to Farid Nurizada at autodata.az we can share with you today exclusive Full Year 2017 data for Azerbaijan, with the first ever official Top 10 brands ranking established for this market. Note only sales by official dealers are counted, parallel imports not included. After two years of steep decline (-58% in 2015 and -47% in 2016), the Azerbaijani new car market returns to positive ground in 2017 at +26.5% to 6.979 units, although this is still a far cry from the 45.000-50.000 annual unit-level of 2013-2014. Favourable macroeconomic factors such as booming tourism and economic measures taken by the government led to a better availability of financing for new vehicles. As such, almost all carmakers present in the country posted double-digit year-on-year gains in 2017.
For the first time since 2014, Hyundai is the most popular brand in Azerbaijan thanks to deliveries more than doubling vs. 2016 at +110%, overtaking the leader for 2015 and 2016: Lada, down a harsh 53% on its 2017 winning score. The true star in 2017 is newly launched Ravon, available only this year in Azerbaijan but already third best-seller with a stellar 13% share just below Lada. Toyota (+78%) and Kia (+74%) mechanically each drop one spot to #4 and #5 respectively even with sturdy gains. Chinese carmakers have become a lot more opipoular in the country this year, led by Changan estimated to rank #6 overall, followed by BYD outside the Top 10. Note that Lifan assembles locally in partnership with NAZ, but although the brand ranked #9 in 2016, it has disappeared from the 2017 Top 10.
Mercedes (#7) is back above Lexus (#9) to lead the premium segment, followed by Audi at #10. Finally, notice Dodge starting local operations this year with the brand’s largest showroom in the world in the capital Baku. Over in the models ranking, the Ravon Nexia R3 lands directly in pole position thanks to sustained interest from local taxi companies. The Lada 4×4 is knocked down to #2 with the Hyundai Accent rounding up the podium.
Two years ago: Azerbaijan Full Year 2015: Lada Priora #1 in market down 58%
Full Year 2017 Top 10 brands ranking vs. Full Year 2016 data below.