Germany private sales September 2026: Tesla #1 brand, places Model Y and Model 3 on top

The Tesla Model 3 achieves a 87.1% private sales ratio in September.

Private customers bought 103,737 new cars in Germany in September, up by a stunning 28.8% year-on-year for a 40.4% private sales ratio (PSR) vs. 34.2% a year ago and 33% in September 2024. Year-to-date volumes are up 11.8% to 799,847 and 36% PSR vs. 33.9% overt the same period in 2025 and 32.5% two years ago.

Sensational performance of Tesla, edging past Volkswagen to lead the brands charts with 10.5% share vs. 10.4% for the German behemoth. This is thanks to a stunning 86.6% PSR for the American brand vs. just 25.4% for VW. Skoda (37.3% PSR) takes the third spot above Mercedes (34.3% PSR) and Dacia (77.6% PSR). BYD (65.7% PSR) is up to #7 with Kia (61.2%), Cupra (58.4%) and Hyundai (56.1%) also delivering excellent PSRs. Notice also Leapmotor at 87.9% and Smart at 67.5%.

Model-wise, Tesla delivers a historic 1-2, placing the Model Y at #1 (86.2% PSR) and the Model 3 at #2 (87.1% PSR). The Skoda Elroq (65.8%) is up to #3 ahead of the Mini lineup (45.6%) and Dacia Spring (97.1%). The VW T-Roc (35%) is down to #6 above the Dacia Sandero (80.6%) and VW Tiguan (28.3%). #1 for the past two months, the BMW X1 (42.2%) is down to #9 in September while the VW Golf (24.1%) is stuck at a paltry 10th place vs. #5 so far this year. 

Previous month: Germany private sales August 2026: BMW X1 #1 again, Citroen C3/Aircross up to #3

One year ago: Germany private sales September 2025: VW T-Roc, Fiat Ducato and VW ID.3 on top

Full September 2026 Top 60 All brands and Top 351 All models below.