Guatemala H1 2026: Suzuki (+56.2%), Isuzu (+46.9%) stand out in market up 19%
The Fronx was Suzuki’s best-seller in Guatemala in 2025.
The Guatemalan new vehicle market soars 19% year-on-year over the First Half of 2026 to 35,719 units. Toyota (+15%) remains ultra dominant at 25.7% share while Isuzu (+46.9%) surges ahead to 10.3% share, two percentage points above its year-ago level. Mitsubishi (+25%) and JAC (+34.5%) are both up one spot to #3 and #4 respectively while Suzuki (+56.2%) is up four to #5. Foton (+38.2%) and Changan (+25.6%) also shine in the remainder of the Top 10.
Previous post: Guatemala Full Year 2025: Toyota Hilux, Isuzu D-Max and Mitsubishi L200 top surging market
Full H1 2026 Top 10 brands vs. H1 2025 data below.
Guatemala H1 2026 – brands:
| Pos | Brand | H1 2026 | % | /25 | H1 2025 | % | Pos | FY25 |
| 1 | Toyota | 9,163 | 25.7% | + 15.0% | 7,971 | 26.6% | 1 | 1 |
| 2 | Isuzu | 3,673 | 10.3% | + 46.9% | 2,501 | 8.3% | 2 | 2 |
| 3 | Mitsubishi | 2,283 | 6.4% | + 25.0% | 1,826 | 6.1% | 4 | 5 |
| 4 | JAC | 2,204 | 6.2% | + 34.5% | 1,639 | 5.5% | 5 | 4 |
| 5 | Suzuki | 1,979 | 5.5% | + 56.2% | 1,267 | 4.2% | 9 | n/a |
| 6 | Kia | 1,863 | 5.2% | – 4.1% | 1,942 | 6.5% | 3 | 3 |
| 7 | Changan | 1,842 | 5.2% | + 25.6% | 1,466 | 4.9% | 6 | n/a |
| 8 | Hino | 1,501 | 4.2% | + 7.4% | 1,397 | 4.7% | 7 | 6 |
| 9 | Foton | 1,447 | 4.1% | + 38.2% | 1,047 | 3.5% | n/a | 7 |
| 10 | Volkswagen | 1,020 | 2.9% | – 20.7% | 1,286 | 4.3% | 8 | n/a |
Source: AIDVA
