Guatemala H1 2026: Suzuki (+56.2%), Isuzu (+46.9%) stand out in market up 19%

The Fronx was Suzuki’s best-seller in Guatemala in 2025.

The Guatemalan new vehicle market soars 19% year-on-year over the First Half of 2026 to 35,719 units. Toyota (+15%) remains ultra dominant at 25.7% share while Isuzu (+46.9%) surges ahead to 10.3% share, two percentage points above its year-ago level. Mitsubishi (+25%) and JAC (+34.5%) are both up one spot to #3 and #4 respectively while Suzuki (+56.2%) is up four to #5. Foton (+38.2%) and Changan (+25.6%) also shine in the remainder of the Top 10.

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Full H1 2026 Top 10 brands vs. H1 2025 data below.