Costa Rica H1 2026: Chery (+46.2%), Mitsubishi (+28.1%) among best performers
Chery sales are up 46.2% year-on-year over the period.
37,022 new light vehicles found a buyer in Costa Rica over the First Half of 2026, a -1.6% year-on-year contraction. Toyota (-20.5%) remains the faraway leader but sees its market share plunge from 20.2% over the First Half of 2025 to 16.3% now. At #2, Nissan (-11.9%) is also in trouble and loses one percentage point of share to 8.7%. The next three carmakers are in positive: Suzuki advances 5%, Mitsubishi is at +28.1% and Geely at +13.7%. Chery (+46.2%) and Isuzu (+35.3%) are the best performers in the Top 10 but BYD (-15.7%) takes a hit.
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Full H1 2026 Top 10 brands ranking vs. H1 2025 figures below.
Costa Rica H1 2026 – brands:
| Pos | Brand | H1 2026 | % | /24 | H1 2025 | % | Pos | FY25 |
| 1 | Toyota | 6,035 | 16.3% | – 20.5% | 7,593 | 20.2% | 1 | 1 |
| 2 | Nissan | 3,216 | 8.7% | – 11.9% | 3,649 | 9.7% | 2 | 2 |
| 3 | Suzuki | 2,757 | 7.4% | + 5.0% | 2,625 | 7.0% | 3 | 3 |
| 4 | Mitsubishi | 2,517 | 6.8% | + 28.1% | 1,965 | 5.2% | 5 | 6 |
| 5 | Geely | 2,457 | 6.6% | + 13.7% | 2,161 | 5.7% | 4 | 7 |
| 6 | Hyundai | 1,928 | 5.2% | – 0.9% | 1,945 | 5.2% | 6 | 5 |
| 7 | Chery | 1,649 | 4.5% | + 46.2% | 1,128 | 3.0% | n/a | 8 |
| 8 | BYD | 1,572 | 4.2% | – 15.7% | 1,864 | 5.0% | 7 | 4 |
| 9 | Isuzu | 1,256 | 3.4% | + 35.3% | 928 | 2.5% | n/a | n/a |
| 10 | Kia | 1,211 | 3.3% | – 8.3% | 1,320 | 3.5% | 8 | 9 |
Source: AIVEMA
