Luxembourg May 2026: BMW most popular in negative market
BMW is the best-selling brand in Luxembourg in May.
The Luxembourg new car market edges down -3% year-on-year in May to 3,939 units, yet the year-to-date tally remains in positive at +1.5% to 21,416. This month BMW (+4%) snaps the brands top spot for the first time since last July, selling just 10 units more than Volkswagen (-9.5%) which remains #1 year-to-date. Mercedes (-9.5%) is also down one spot on April to #3, distancing Skoda (+5.4%) and Audi (-22.1%). Tesla (+147.9%) is the best performer in the Top 25 and climbs back up 11 ranks on last month to #10 and 3% share. Kia (+24%) and Renault (+11.6%) also defy the negative market in the remainder of the Top 10. Other impressive gainers include Seat (+96.7%), Alfa Romeo (+60.7%) and MG (+46.2%).
Previous month: Luxembourg April 2026: Ford (+113.3%) stands out in dynamic market (+12.9%)
One year ago: Luxembourg May 2025: Mercedes (+46.3%) approaches VW (-5.7%), BMW (-11.4%)
Full May 2026 Top 50 All brands ranking below.
Luxembourg May 2026 – brands:
| Pos | Brand | May-26 | % | /25 | Apr | 2026 | % | /25 | Pos | FY25 |
| 1 | BMW | 446 | 11.3% | + 4.0% | 3 | 2,156 | 10.1% | – 4.9% | 3 | 2 |
| 2 | Volkswagen | 436 | 11.1% | – 9.5% | 1 | 2,800 | 13.1% | + 8.9% | 1 | 1 |
| 3 | Mercedes | 372 | 9.4% | – 9.5% | 2 | 2,334 | 10.9% | + 13.9% | 2 | 3 |
| 4 | Skoda | 293 | 7.4% | + 5.4% | 5 | 1,282 | 6.0% | – 0.8% | 5 | 5 |
| 5 | Audi | 250 | 6.3% | – 22.1% | 4 | 1,654 | 7.7% | + 5.1% | 4 | 4 |
| 6 | Renault | 231 | 5.9% | + 11.6% | 7 | 1,179 | 5.5% | + 10.3% | 6 | 6 |
| 7 | Peugeot | 157 | 4.0% | – 4.3% | 8 | 772 | 3.6% | – 18.3% | 9 | 8 |
| 8 | Kia | 155 | 3.9% | + 24.0% | 9 | 775 | 3.6% | – 5.4% | 8 | 9 |
| 9 | Ford | 134 | 3.4% | – 8.8% | 6 | 1,005 | 4.7% | + 38.2% | 7 | 7 |
| 10 | Tesla | 119 | 3.0% | + 147.9% | 21 | 507 | 2.4% | + 49.6% | 11 | 18 |
| 11 | Dacia | 113 | 2.9% | – 5.0% | 13 | 490 | 2.3% | – 6.3% | 12 | 11 |
| 12 | Volvo | 106 | 2.7% | + 11.6% | 10 | 471 | 2.2% | – 2.1% | 13 | 12 |
| 13 | Opel | 105 | 2.7% | + 38.2% | 16 | 438 | 2.0% | – 8.6% | 16 | 13 |
| 14 | Mini | 86 | 2.2% | – 16.5% | 11 | 440 | 2.1% | + 4.8% | 15 | 14 |
| 15 | Toyota | 86 | 2.2% | – 5.5% | 12 | 517 | 2.4% | + 9.3% | 10 | 17 |
| 16 | Porsche | 84 | 2.1% | – 5.6% | 15 | 381 | 1.8% | – 22.2% | 17 | 15 |
| 17 | Hyundai | 83 | 2.1% | – 24.5% | 14 | 465 | 2.2% | – 26.4% | 14 | 10 |
| 18 | Seat | 59 | 1.5% | + 96.7% | 17 | 243 | 1.1% | – 6.9% | 20 | 21 |
| 19 | Fiat | 55 | 1.4% | – 11.3% | 26 | 233 | 1.1% | – 36.5% | 22 | 20 |
| 20 | Cupra | 47 | 1.2% | – 31.9% | 18 | 318 | 1.5% | – 28.7% | 18 | 19 |
| 21 | Alfa Romeo | 45 | 1.1% | + 60.7% | 25 | 182 | 0.8% | + 51.7% | 26 | 26 |
| 22 | Citroen | 45 | 1.1% | – 71.5% | 22 | 308 | 1.4% | – 38.8% | 19 | 16 |
| 23 | MG | 38 | 1.0% | + 46.2% | 24 | 198 | 0.9% | + 90.4% | 25 | 27 |
| 24 | Land Rover | 35 | 0.9% | – 16.7% | 20 | 210 | 1.0% | – 31.6% | 23 | 23 |
| 25 | Nissan | 33 | 0.8% | – 58.2% | 19 | 236 | 1.1% | – 10.6% | 21 | 22 |
| 26 | Mazda | 28 | 0.7% | – 36.4% | 27 | 207 | 1.0% | – 16.9% | 24 | 24 |
| 27 | Suzuki | 26 | 0.7% | – 10.3% | 29 | 139 | 0.6% | – 20.6% | 27 | 25 |
| 28 | BYD | 24 | 0.6% | + 166.7% | 23 | 133 | 0.6% | + 52.9% | 28 | 30 |
| 29 | Alpine | 23 | 0.6% | + 64.3% | 34 | 58 | 0.3% | + 61.1% | 34 | 33 |
| 30 | Honda | 23 | 0.6% | + 666.7% | 30 | 92 | 0.4% | + 48.4% | 30 | 31 |
| 31 | Jeep | 23 | 0.6% | – 47.7% | 28 | 119 | 0.6% | – 10.5% | 29 | 28 |
| 32 | Polestar | 18 | 0.5% | + 12.5% | 37 | 71 | 0.3% | – 42.7% | 31 | 29 |
| 33 | BAIC | 13 | 0.3% | + 85.7% | 31 | 32 | 0.1% | + 28.0% | 38 | 42 |
| 34 | Lancia | 13 | 0.3% | + 333.3% | 32 | 68 | 0.3% | + 142.9% | 32 | 40 |
| 35 | Ferrari | 11 | 0.3% | – 26.7% | 38 | 42 | 0.2% | – 16.0% | 36 | 34 |
| 36 | Xpeng | 10 | 0.3% | + 233.3% | 35 | 59 | 0.3% | + 31.1% | 33 | 39 |
| 37 | Lamborghini | 8 | 0.2% | + 100.0% | 39 | 29 | 0.1% | – 31.0% | 40 | 38 |
| 38 | Lexus | 7 | 0.2% | + 40.0% | 36 | 30 | 0.1% | – 38.8% | 39 | 35 |
| 39 | Smart | 6 | 0.2% | + 100.0% | 33 | 51 | 0.2% | – 39.3% | 35 | 32 |
| 40 | Aston Martin | 4 | 0.1% | + 33.3% | 42 | 19 | 0.1% | – 9.5% | 41 | 43 |
| 41 | Bentley | 4 | 0.1% | + 300.0% | 45 | 11 | 0.1% | + 83.3% | 45 | 47 |
| 42 | Lotus | 3 | 0.1% | n/a | 43 | 14 | 0.1% | + 100.0% | 43 | 48 |
| 43 | Maserati | 3 | 0.1% | + 0.0% | 41 | 14 | 0.1% | – 6.7% | 44 | 45 |
| 44 | DS | 2 | 0.1% | – 83.3% | 40 | 18 | 0.1% | – 67.3% | 42 | 37 |
| 45 | Mitsubishi | 2 | 0.1% | #DIV/0! | – | 4 | 0.0% | #DIV/0! | 49 | 62 |
| 46 | Subaru | 2 | 0.1% | – 75.0% | 53 | 37 | 0.2% | + 19.4% | 37 | 41 |
| 47 | Alpina | 1 | 0.0% | n/a | 44 | 8 | 0.0% | + 14.3% | 46 | 49 |
| 48 | Cadillac | 1 | 0.0% | + 0.0% | – | 2 | 0.0% | – 33.3% | 52 | 54 |
| 49 | Man | 1 | 0.0% | n/a | 47 | 4 | 0.0% | + 33.3% | 48 | 53 |
| – | Others | 70 | 1.8% | + 191.7% | – | 521 | 2.4% | + 313.5% | – | – |
Source: Statistiques Luxembourg
