Finland May 2026: Toyota places five models in the Top 6
The Toyota Corolla is the best-selling vehicle in Finland for the first time in two years.
New car sales in Finland are stable in May at -0.5% to 6,666 units, leading to a year-to-date volume also down -0.5% to 29,152. Toyota (+38.9%) posts a sensational month and is up to 21.3% share vs. 16% year-to-date. In contrast Volkswagen (-27.5%) implodes but still manages a second place finish. Skoda (+3.9%) remains at #3 above a surging Mercedes (+62.8%). But it’s Tesla (+198.7%) that manages the best performance inside the Top 10, up 10 spots on April to #5. Further down, BYD (+936.4%) at #13 and Smart (+746.7%) at #12 both post surreal YoY gains, as do Opel (+166.7%) and MG (+106.3%) below.
In the models ranking, Toyota places five models in the Top 6. The Corolla (+45.5%) signs its first monthly win since June 2024, distancing the Yaris Cross (+26.3%). The Yaris (-12.6%) is in difficulty but still ranks #4 ahead of the C-HR (+337.5%) and bZ4X (+952.6%). The odd one out is the Tesla Model Y (+151.2%) back up 15 spots on April to #3 and still leader YTD. Notice also the Mercedes CLA (+464.7%) at #7, the VW T-Roc (+517.9%) at #8, the Tesla Model 3 (+418.5%) at #11 and the Smart #5 (+2280%) at #14.
Previous month: Finland April 2026: Toyota Yaris Cross back to #1, Smart #5 in Top 10
One year ago: Finland May 2025: Renault up 247.7%, pushes Clio to #4
Full May 2026 Top 30 brands and Top 20 models below.
Finland May 2026 – brands:
| Pos | Brand | May-26 | % | /25 | Apr | 2026 | % | /25 | Pos | FY25 |
| 1 | Toyota | 1,418 | 21.3% | + 38.9% | 1 | 4,662 | 16.0% | + 4.6% | 1 | 1 |
| 2 | Volkswagen | 663 | 9.9% | – 27.5% | 2 | 3,018 | 10.4% | – 13.5% | 2 | 2 |
| 3 | Skoda | 636 | 9.5% | + 3.9% | 3 | 2,861 | 9.8% | + 7.4% | 3 | 3 |
| 4 | Mercedes | 464 | 7.0% | + 62.8% | 6 | 1,729 | 5.9% | + 25.7% | 6 | 7 |
| 5 | Tesla | 445 | 6.7% | + 198.7% | 15 | 1,688 | 5.8% | + 142.9% | 7 | 10 |
| 6 | Volvo | 399 | 6.0% | – 30.8% | 4 | 2,391 | 8.2% | – 10.0% | 4 | 4 |
| 7 | BMW | 335 | 5.0% | + 9.8% | 9 | 1,490 | 5.1% | + 5.5% | 8 | 6 |
| 8 | Kia | 324 | 4.9% | – 41.0% | 7 | 1,781 | 6.1% | – 21.6% | 5 | 5 |
| 9 | Audi | 320 | 4.8% | + 0.3% | 5 | 1,414 | 4.9% | + 6.5% | 9 | 8 |
| 10 | Ford | 190 | 2.9% | – 26.9% | 8 | 1,105 | 3.8% | – 6.8% | 10 | 9 |
| 11 | Hyundai | 137 | 2.1% | – 47.3% | 10 | 697 | 2.4% | – 35.9% | 12 | 12 |
| 12 | Smart | 127 | 1.9% | + 746.7% | 12 | 414 | 1.4% | + 483.1% | 16 | 24 |
| 13 | BYD | 114 | 1.7% | + 936.4% | 11 | 512 | 1.8% | + 216.0% | 13 | 18 |
| 14 | Polestar | 113 | 1.7% | + 20.2% | 14 | 465 | 1.6% | – 24.4% | 14 | 13 |
| 15 | Peugeot | 96 | 1.4% | + 21.5% | 16 | 365 | 1.3% | – 20.3% | 17 | 16 |
| 16 | Mazda | 95 | 1.4% | + 55.7% | 20 | 352 | 1.2% | + 2.9% | 18 | 17 |
| 17 | Renault | 80 | 1.2% | – 73.9% | 21 | 458 | 1.6% | – 27.4% | 15 | 14 |
| 18 | Opel | 72 | 1.1% | + 166.7% | 13 | 345 | 1.2% | + 92.7% | 19 | 25 |
| 19 | Lexus | 70 | 1.1% | + 59.1% | 27 | 221 | 0.8% | + 7.8% | 25 | 26 |
| 20 | MG | 66 | 1.0% | + 106.3% | 22 | 216 | 0.7% | + 4.3% | 26 | 22 |
| 21 | Citroen | 64 | 1.0% | + 60.0% | 18 | 266 | 0.9% | – 11.3% | 21 | 19 |
| 22 | Nissan | 57 | 0.9% | – 67.6% | 17 | 748 | 2.6% | – 39.1% | 11 | 11 |
| 23 | Cupra | 56 | 0.8% | + 0.0% | 19 | 278 | 1.0% | + 20.3% | 20 | 23 |
| 24 | Subaru | 49 | 0.7% | + 25.6% | 25 | 233 | 0.8% | + 20.7% | 24 | 28 |
| 25 | Mitsubishi | 47 | 0.7% | – 36.5% | 26 | 242 | 0.8% | + 0.8% | 23 | 20 |
| 26 | Dacia | 44 | 0.7% | + 2.3% | 24 | 213 | 0.7% | – 35.5% | 27 | 15 |
| 27 | Suzuki | 41 | 0.6% | – 37.9% | 23 | 255 | 0.9% | – 18.0% | 22 | 21 |
| 28 | Porsche | 27 | 0.4% | – 40.0% | 29 | 134 | 0.5% | – 30.9% | 29 | 27 |
| 29 | Mini | 21 | 0.3% | – 32.3% | n/a | 70 | 0.2% | – 31.4% | 30 | n/a |
| 30 | Land Rover | 20 | 0.3% | – 42.9% | 28 | 137 | 0.5% | – 20.3% | 28 | 29 |
Finland May 2026 – models:
Note: This ranking features the Top 30 models YTD ordered based on their May sales and may therefore not be 100% accurate.
| Pos | Model | May-26 | % | /25 | Apr | 2026 | % | /25 | Pos | FY25 |
| 1 | Toyota Corolla | 352 | 5.3% | + 45.5% | 6 | 851 | 2.9% | + 11.8% | 3 | 3 |
| 2 | Toyota Yaris Cross | 312 | 4.7% | + 26.3% | 1 | 1,237 | 4.2% | + 23.1% | 2 | 1 |
| 3 | Tesla Model Y | 304 | 4.6% | + 151.2% | 18 | 1,282 | 4.4% | + 177.5% | 1 | 5 |
| 4 | Toyota Yaris | 270 | 4.1% | – 12.6% | 3 | 845 | 2.9% | – 10.9% | 4 | 2 |
| 5 | Toyota C-HR | 245 | 3.7% | + 337.5% | 13 | 654 | 2.2% | + 28.5% | 11 | 12 |
| 6 | Toyota bZ4x | 200 | 3.0% | + 952.6% | 11 | 815 | 2.8% | + 135.5% | 5 | n/a |
| 7 | Mercedes CLA | 192 | 2.9% | + 464.7% | 9 | 722 | 2.5% | + 749.4% | 8 | n/a |
| 8 | VW T-Roc | 173 | 2.6% | + 517.9% | 7 | 648 | 2.2% | + 356.3% | 12 | n/a |
| 9 | Skoda Octavia | 141 | 2.1% | + 88.0% | n/a | 420 | 1.4% | + 4.2% | 15 | 15 |
| 10 | Skoda Elroq | 140 | 2.1% | – 16.7% | 4 | 744 | 2.6% | + 81.0% | 6 | 11 |
| 11 | Tesla Model 3 | 140 | 2.1% | + 418.5% | n/a | 400 | 1.4% | + 75.4% | 16 | 24 |
| 12 | Skoda Enyaq | 139 | 2.1% | – 2.8% | 2 | 727 | 2.5% | + 4.9% | 7 | 6 |
| 13 | VW ID.4 | 128 | 1.9% | – 30.1% | 5 | 672 | 2.3% | – 7.4% | 10 | 8 |
| 14 | Smart #5 | 119 | 1.8% | + 2280.0% | 10 | 380 | 1.3% | + 7500.0% | 17 | n/a |
| 15 | Volvo EX40 | 107 | 1.6% | + 35.4% | 14 | 526 | 1.8% | + 46.9% | 14 | 16 |
| 16 | Mercedes GLC | 102 | 1.5% | n/a | n/a | 261 | 0.9% | + 12.5% | 29 | n/a |
| 17 | Volvo XC60 | 95 | 1.4% | – 47.5% | 8 | 712 | 2.4% | – 3.9% | 9 | 7 |
| 18 | BMW i4 | 83 | 1.2% | + 43.1% | 16 | 322 | 1.1% | + 38.8% | 22 | 26 |
| 19 | VW Golf | 81 | 1.2% | – 17.3% | n/a | 320 | 1.1% | – 27.6% | 23 | 21 |
| 20 | Audi Q4 | 79 | 1.2% | + 25.4% | n/a | 325 | 1.1% | – 11.9% | 21 | 19 |
| n/a | VW Tiguan | 72 | 1.1% | – 35.7% | 20 | 285 | 1.0% | – 42.0% | 26 | 17 |
| n/a | Polestar 4 | 69 | 1.0% | + 60.5% | n/a | 283 | 1.0% | – 11.0% | 27 | 20 |
| n/a | Audi Q6 | 68 | 1.0% | + 0.0% | 12 | 295 | 1.0% | + 11.3% | 24 | n/a |
| n/a | Volvo EX30 | 68 | 1.0% | + 36.0% | 19 | 294 | 1.0% | + 1.4% | 25 | 30 |
| n/a | Kia EV3 | 62 | 0.9% | – 30.3% | n/a | 338 | 1.2% | – 25.9% | 20 | 14 |
| n/a | VW ID.7 | 50 | 0.8% | – 73.8% | 15 | 377 | 1.3% | – 36.4% | 18 | 13 |
| n/a | Ford Explorer | 46 | 0.7% | + 7.0% | 17 | 274 | 0.9% | + 76.8% | 28 | n/a |
| n/a | Kia Ceed | 45 | 0.7% | – 71.2% | n/a | 251 | 0.9% | – 52.1% | 30 | 10 |
| n/a | Kia Stonic | 38 | 0.6% | – 61.6% | n/a | 357 | 1.2% | + 2.6% | 19 | 23 |
| n/a | Nissan Qashqai | 34 | 0.5% | – 73.4% | n/a | 573 | 2.0% | – 28.5% | 13 | 9 |
Source: aut
