Morocco January 2026: Sales up 36.2%, newcomer Soueast impresses

Soueast is already up to #14 in Morocco in January.

After lodging a record annual volume in 2025 (235,372 sales), the Moroccan new light vehicle market starts 2026 all guns blazing with a 36.2% year-on-year improvement in January to 20,421 units. This includes 18,261 Passenger Vehicles (+39%) and 2,160 Light Commercials (+16.2%). In the Passenger Cars brands ranking, Dacia surges 65.9% to 23.3% share, for once gaining more ground that sister brand Renault (+40.9%). The two French-owned carmakers account for a combined 41% share vs. 35.3% in December. Hyundai (-17.5%) is back up 9 spots on last month to #3 but endures a harsh drop. Peugeot (+113.7%) is euphoric at #4, distancing Volkswagen (+18.4%) and Citroen (+20.7%). Skoda (+74.7%) and Kia (+56.7%) shine in the remainder of the Top 10 while further down BYD (+294.7%), Chery (+243.3%), Nissan (+229.4%) and Geely (+224.4%) make themselves noticed. Newcomer Soueast leaps up 12 ranks on December to a world-best #14 with 1.7% share.

Previous post: Morocco Full Year 2025: Record market, Dacia Logan back to #1, Renault Kardian up to #6

One year ago: Morocco January 2025: Market up 24.1%

Full January 2026 Top 49 All brands ranking below.