Sweden Full Year 2025: Volvo XC60 grabs second win, Tesla Model Y down -68.2%

The Volvo XC60 is the best-seller at home for the first time.

Discover 75 years of Swedish Historical Data here

New car sales in Sweden edge up 1.3% year-on-year in 2025 to 272,987 units. Rechargeable cars are up 9.6% to 172,507 and 63.2% share vs. 58.4% in 2024. In the detail, BEVs are up 5.7% to 99,721 and 36.5% share vs. 35% last year and PHEVs soar 15.3% to 72,786 and 26.7% share vs. 23.4%. Local behemoth Volvo (+4.3%) stays in the brands lead and improves its share from 17.4% to 17.9%. In 2nd place, Volkswagen surges 32.7% to 14.2% of the market vs. 10.8% in 2024 but didn’t rank #1 during summer as it used to be the tradition. Toyota (+5.9%), Kia (+4.1%) and Mercedes (+2.3%) follow and all gain one spot on last year, while Skoda (+24.5%) and BMW (+19.5%) are both up two. Polestar (+28.6%) advances to #10 with Cupra (+29.6%) and Hyundai (+15.7%) also very solid. The event of the year is the freefall of Tesla: off -66.9% and going from #3 brand in 2024 to #11 now.

Over in the models charts, the Volvo XC60 (+19.6%) manages its 2nd win at home (after 2017) with a dominant 6.6% share, distancing the Volvo EX/XC40 (+35.2%) and a surging VW ID.7 (+140.9%). The XC60 topped the monthly charts 10 times this year. Leader in 2023 and 2024, the Tesla Model Y collapses -68.2% to #4 with just 2.1% share vs. 6.8% last year. The Kia EV3 (+1421.2%) finishes its first full year in market at a splendid 5th place, ahead of the Skoda Kodiaq soaring 80.6% and 21 spots to #6. The rest of the Top 10 is in negative, with the Volvo EX30 (-31.1%) and S/V60 (-29.5%) hit the hardest. The Polestar 4 (+316.1%) is up 57 ranks to #12 and was #5 in June and #3 in December. 

Previous year: Sweden 2024: Tesla Model Y #1 again, Polestar 2 in Top 10, BEVs down -15.9%

Two years ago: Sweden 2023: Tesla Model Y topples Volvo XC40

Full December 2025 Top 56 All brands and Top 285 All models, Full Year 2025 Top 72 All brands and Top 364 models vs. Full Year 2024 figures below.