Brazil Full Year 2025: Fiat Strada lodges 5th straight win, VW Tera instant blockbuster

The Fiat Strada has been #1 in Brazil every year since 2021.

Discover 70 years of Brazilian Historical Data here.

2,551,429 new light vehicles found a buyer in Brazil in 2025, a 2.9% year-on-year improvement and the highest annual volume since pre-pandemic 2019 (2,658,927). Fiat (+2.4%) continues to dominate with almost 535,000 sales and 20.9% share vs. 144,000 and 9.4% at home in Italy. Volkswagen (+9.1%) catches up and improves its market share by one percentage point to 17.2%. In contrast the next four carmakers are in negative. Toyota (-16.2%) and Chevrolet (-12.3%) are hit the hardest, with Renault (-5.1%) and Hyundai (-1.2%) also weak. BYD (+50.7%) is the best performing Top 10 member by far and climbs to #8, with Honda (+13.2%) also impressive at #9. Jeep (+2.4%) fails to match the market growth rate but remains in 7th place.

As for the models ranking, the Fiat Strada (-1.2%) manages a 5th consecutive annual win at 5.6% share. Like in 2024 it distances the VW Polo (-12.5%) but the gap has widened from 4,500 sales to 20,226. The Strada led the monthly rankings 7 times while the Polo was #1 for 5 straight months from April to August. The Fiat Argo (+12.6%) and VW T-Cross (+10.6%) both post very solid scores and gain two spots on last year to #3 and #4 respectively. On the other hand, the Hyundai HB20 (-12.4%) and Chevrolet Onix (-18%) struggle. Excellent results from the VW Saveiro (+18.8%) up four ranks to #9, the Jeep Compass (+22.4%) up eight to #10 and the Honda HR-V (+21.6%) up six to #11. The VW Tera is the best-selling launch at #21, even peaking at #2 in October and November and #3 in December.

Previous year: Brazil 2024: Fiat Strada and VW Polo fight for #1

Two years ago: Brazil 2023: Fiat Strada #1 again, VW Polo storms into 2nd place, Chinese advance

Full December 2025 Top 47 All brands and Top 259 All models, Full Year 2025 Top 52 All brands and Top 318 All models vs. Full Year 2024 figures below.