Italy October 2025: Toyota Yaris Cross reaches record ranking at #2
Toyota Yaris Cross sales are up 26.4% in October.
The Italian new car market is back in negative in October at -0.6% to 125,826. The year-to-date tally is now down -2.7% to 1,293,366. This is off 332,000 or -20.4% on pre-pandemic 2019. Once again private sales are weak at -12.2% to 72,494 and 56.9% vs. 64.4% in October 2024 (53.2% vs. 57.7% YTD), whereas self registrations soar 37.7% to 17,520 and 13.7% share vs. 9.9% a year ago (11.7% vs. 11.3% YTD), both signs of an unhealthy market. Long term leases are up 15.5% to 27,132 and 21.3% share vs. 18.3% last year (23.1% vs. 19.8% YTD), short term rentals grow 39% to 2,112 and 1.7% vs. 1.2% and company sales edge up 2.9% to 8,173 and 6.4% share vs. 6.2%.
In terms of power source, petrol sinks -17.6% to 29.122 and 22.9% share vs. 27.5% in October 2024 (25.1% vs. 29.2% YTD), diesel implodes -29.6% to 11,790 and 9.3% share vs. 13.1% last year (9.6% vs. 14% YTD), LPG is up 4.6% to 12,316 and 9.7% share vs. 9.2% a year ago (9.3% vs. 9.4% YTD). HEVs grow 5.6% to 58,038 and 45.5% share vs. 42.8% a year ago (44.7% vs. 39.9% YTD). This includes 17,850 full hybrids (+2.9%) and 40,188 mild hybrids (+6.9%). PHEVs soar 124.9% to 9,833 and 7.7% share vs. 3.4% last year (6.1% vs. 3.3% YTD) and BEVs gain 25% to 6,331 and 5% share vs. 4% a year ago (5.2% vs. 4% YTD). All in all, rechargeable cars are up 71.2% to 16,164 and 12.7% share vs. 7.4% in October 2024 (11.3% vs. 7.3% YTD).
In the brands ranking, Fiat (+26.1%) recovers from a particularly poor year-ago result when it ranked #3 with 7.3% share. It is now at 9.2% vs. 9.6% through October. Toyota (+0.8%) also defies the negative market to lift to 8.5% share in 2nd place. Leader a year ago, Volkswagen (-10.6%) drops to #3 ahead of Dacia (-1.8%), BMW (-2.6%) – ranking at a record #5 for the 4th month running – and Renault (-14.9%), all in difficulty. Audi (+1.1%) edges up at #7 whereas Peugeot (-23.2%) and Jeep (-22.1%) struggle and Mercedes (-4.9%) disappoints. Citroen (+50.3%), MG (+12.8%) and Skoda (+8.8%) shine below. Notice also Omoda+Jaecoo up 280.7%, BYD up 262.7% and Tesla down -47.1%.
Over in the models charts, the Fiat Panda (+6.2%) edges up but stays well below its YTD level at 5.9% share vs. of 6.9% through October. The Toyota Yaris Cross (+26.4%) cracks the podium for the 2nd time ever and breaks its ranking record to #2 (previous best #3 in March 2023). The Jeep Avenger (-11.7%) and Dacia Sandero (-18.6%) are both in pain but still manage solid shares at 3.2% both vs. 3.3% YTD. The Citroen C3 (+44.5%) is back up to #5, followed by the VW T-Roc (+35%) and Dacia Duster (+19.5%) both in excellent shape. The MG ZS is up 23.4% to return inside the Top 10 at #10. After cracking the Top 10 for the first time last month at #8, the Fiat Grande Panda seems to have peaked already, back down to #16 for the month. It however breaks into the YTD Top 50 at #46. It’s a first Top 50 finish for the Opel Frontera, surging directly to #34.
Previous month: Italy September 2025: Fiat Grande Panda breaks into Top 10
One year ago: Italy October 2024: Fiat not #1 for third straight month
Full October 2025 Top 51 brands and Top 50 models below.
Italy October 2025 – brands:
| Pos | Brand | Oct-25 | % | /24 | Sep | 2025 | % | /24 | Pos | FY24 |
| 1 | Fiat | 11,596 | 9.2% | + 26.1% | 1 | 123,730 | 9.6% | – 4.0% | 1 | 1 |
| 2 | Toyota | 10,715 | 8.5% | + 0.8% | 2 | 101,063 | 7.8% | – 1.4% | 2 | 2 |
| 3 | Volkswagen | 9,774 | 7.8% | – 10.6% | 3 | 94,616 | 7.3% | – 5.7% | 3 | 3 |
| 4 | Dacia | 7,570 | 6.0% | – 1.8% | 4 | 83,136 | 6.4% | + 1.4% | 4 | 4 |
| 5 | BMW | 6,272 | 5.0% | – 2.6% | 5 | 61,593 | 4.8% | + 2.9% | 7 | 7 |
| 6 | Renault | 6,012 | 4.8% | – 14.9% | 9 | 63,272 | 4.9% | – 13.8% | 6 | 5 |
| 7 | Audi | 5,468 | 4.3% | + 1.1% | 6 | 57,693 | 4.5% | – 2.5% | 8 | 10 |
| 8 | Peugeot | 5,304 | 4.2% | – 23.2% | 8 | 67,459 | 5.2% | + 0.3% | 5 | 6 |
| 9 | Mercedes | 4,905 | 3.9% | – 4.9% | 10 | 45,352 | 3.5% | + 5.8% | 12 | 12 |
| 10 | Jeep | 4,738 | 3.8% | – 22.1% | 7 | 55,007 | 4.3% | – 7.4% | 9 | 9 |
| 11 | Citroen | 4,400 | 3.5% | + 50.3% | 14 | 47,664 | 3.7% | – 1.4% | 11 | 11 |
| 12 | Ford | 3,918 | 3.1% | – 33.3% | 11 | 53,870 | 4.2% | – 8.8% | 10 | 8 |
| 13 | MG | 3,885 | 3.1% | + 12.8% | 15 | 42,991 | 3.3% | + 29.2% | 13 | 16 |
| 14 | Hyundai | 3,853 | 3.1% | – 13.8% | 13 | 39,557 | 3.1% | – 6.6% | 14 | 13 |
| 15 | Skoda | 3,820 | 3.0% | + 8.8% | 16 | 32,385 | 2.5% | + 2.9% | 17 | 17 |
| 16 | Kia | 3,805 | 3.0% | – 9.3% | 12 | 37,542 | 2.9% | – 8.8% | 15 | 14 |
| 17 | Opel | 3,792 | 3.0% | + 2.7% | 18 | 33,202 | 2.6% | – 15.0% | 16 | 15 |
| 18 | Suzuki | 2,445 | 1.9% | – 26.9% | 17 | 26,982 | 2.1% | – 16.0% | 19 | 18 |
| 19 | Alfa Romeo | 2,225 | 1.8% | + 22.9% | 19 | 24,685 | 1.9% | + 34.1% | 20 | 21 |
| 20 | Nissan | 2,122 | 1.7% | – 9.2% | 21 | 27,505 | 2.1% | – 8.6% | 18 | 19 |
| 21 | Cupra | 2,031 | 1.6% | + 53.9% | 22 | 17,997 | 1.4% | + 32.7% | 21 | 24 |
| 22 | BYD | 1,868 | 1.5% | + 262.7% | 20 | 16,743 | 1.3% | + 959.0% | 22 | 37 |
| 23 | Omoda+Jaecoo | 1,835 | 1.5% | + 280.7% | 23 | 11,082 | 0.9% | + 782.3% | 26 | 38 |
| 24 | DR Motor | 1,762 | 1.4% | + 1.7% | 24 | 15,505 | 1.2% | + 0.3% | 23 | 23 |
| 25 | Mini | 1,723 | 1.4% | + 53.8% | 25 | 12,916 | 1.0% | + 24.3% | 24 | 27 |
| 26 | Volvo | 1,262 | 1.0% | – 23.8% | 27 | 11,670 | 0.9% | – 28.5% | 25 | 22 |
| 27 | Honda | 1,007 | 0.8% | + 58.6% | 28 | 8,045 | 0.6% | + 27.2% | 30 | 31 |
| 28 | Mazda | 1,002 | 0.8% | – 24.9% | 29 | 8,805 | 0.7% | – 26.2% | 28 | 26 |
| 29 | Lancia | 937 | 0.7% | + 16.4% | 30 | 8,263 | 0.6% | – 73.1% | 29 | 20 |
| 30 | EVO | 744 | 0.6% | + 13.9% | 31 | 5,512 | 0.4% | + 2.1% | 34 | 32 |
| 31 | Lexus | 640 | 0.5% | + 4.7% | 33 | 5,463 | 0.4% | + 9.4% | 35 | 33 |
| 32 | Porsche | 630 | 0.5% | – 24.1% | 34 | 5,700 | 0.4% | – 18.3% | 33 | 30 |
| 33 | Seat | 574 | 0.5% | – 24.5% | 32 | 6,864 | 0.5% | – 32.9% | 31 | 28 |
| 34 | Land Rover | 451 | 0.4% | – 18.6% | 36 | 5,955 | 0.5% | – 26.8% | 32 | 29 |
| 35 | EMC | 360 | 0.3% | + 151.7% | 37 | 2,467 | 0.2% | + 127.6% | 38 | 41 |
| 36 | DS | 327 | 0.3% | – 18.3% | 35 | 4,147 | 0.3% | – 7.6% | 36 | 34 |
| 37 | Leapmotor | 288 | 0.2% | + 176.9% | n/a | 2,864 | 0.2% | + 1888.9% | 37 | n/a |
| 38 | Tesla | 256 | 0.2% | – 47.1% | 26 | 9,047 | 0.7% | – 32.9% | 27 | 25 |
| 39 | Sportequipe | 251 | 0.2% | + 660.6% | 39 | 1,762 | 0.1% | + 124.7% | 40 | 43 |
| 40 | Subaru | 191 | 0.2% | – 3.0% | 38 | 2,091 | 0.2% | + 62.3% | 39 | 40 |
| 41 | DFSK | 125 | 0.1% | + 101.6% | 41 | 956 | 0.1% | + 125.5% | 43 | n/a |
| 42 | Maserati | 114 | 0.1% | – 38.0% | 40 | 1,519 | 0.1% | – 24.5% | 41 | 39 |
| 43 | Lynk & Co | 84 | 0.1% | + 71.4% | 46 | 445 | 0.0% | – 52.7% | 48 | 42 |
| 44 | Ferrari | 60 | 0.0% | – 11.8% | 43 | 699 | 0.1% | + 1.5% | 44 | 45 |
| 45 | Polestar | 41 | 0.0% | + 64.0% | 42 | 407 | 0.0% | + 73.9% | 49 | 49 |
| 46 | Lamborghini | 33 | 0.0% | – 44.1% | 45 | 502 | 0.0% | + 11.6% | 47 | 46 |
| 47 | Mitsubishi | 27 | 0.0% | – 86.6% | 47 | 1,282 | 0.1% | – 55.0% | 42 | 35 |
| 48 | Smart | 24 | 0.0% | – 72.7% | 44 | 670 | 0.1% | – 73.6% | 45 | 36 |
| 49 | Lotus | 16 | 0.0% | – 56.8% | 48 | 214 | 0.0% | – 30.3% | 51 | 48 |
| 50 | Aston Martin | 5 | 0.0% | – 58.3% | 50 | 86 | 0.0% | + 0.0% | 53 | 51 |
| 51 | Mahindra | 1 | 0.0% | – 92.3% | 49 | 665 | 0.1% | + 244.6% | 46 | 50 |
| – | Others | 538 | 0.4% | + 352.1% | – | 3,288 | 0.3% | + 231.1% | – | – |
Italy October 2025 – models:
| Pos | Model | Oct-25 | % | /24 | Sep | 2025 | % | /24 | Pos | FY24 |
| 1 | Fiat Panda | 7,486 | 5.9% | + 6.2% | 1 | 89,440 | 6.9% | + 0.8% | 1 | 1 |
| 2 | Toyota Yaris Cross | 4,189 | 3.3% | + 26.4% | 4 | 31,052 | 2.4% | – 1.2% | 5 | 5 |
| 3 | Jeep Avenger | 4,046 | 3.2% | – 11.7% | 2 | 42,304 | 3.3% | + 21.9% | 3 | 3 |
| 4 | Dacia Sandero | 4,029 | 3.2% | – 18.6% | 3 | 42,673 | 3.3% | – 17.5% | 2 | 2 |
| 5 | Citroen C3 | 3,028 | 2.4% | + 44.5% | 9 | 33,763 | 2.6% | + 6.6% | 4 | 4 |
| 6 | Toyota Yaris | 2,927 | 2.3% | + 6.2% | 5 | 29,072 | 2.2% | + 9.7% | 7 | 8 |
| 7 | VW T-Roc | 2,733 | 2.2% | + 35.0% | 7 | 22,709 | 1.8% | – 10.0% | 12 | 11 |
| 8 | Dacia Duster | 2,555 | 2.0% | + 19.5% | 6 | 31,035 | 2.4% | + 25.3% | 6 | 12 |
| 9 | Renault Clio | 2,540 | 2.0% | – 19.9% | 13 | 24,504 | 1.9% | – 19.9% | 10 | 6 |
| 10 | MG ZS | 2,327 | 1.8% | + 23.4% | 12 | 25,309 | 2.0% | + 11.4% | 9 | 14 |
| 11 | Renault Captur | 2,258 | 1.8% | – 4.0% | 15 | 21,486 | 1.7% | – 19.7% | 13 | 10 |
| 12 | BMW X1 | 2,244 | 1.8% | + 17.7% | 18 | 18,608 | 1.4% | + 6.8% | 19 | 20 |
| 13 | Toyota Aygo X | 2,241 | 1.8% | + 11.5% | 10 | 19,465 | 1.5% | + 7.7% | 15 | 19 |
| 14 | Ford Puma | 2,100 | 1.7% | – 11.9% | 14 | 22,781 | 1.8% | – 4.9% | 11 | 13 |
| 15 | VW T-Cross | 2,044 | 1.6% | – 20.9% | 22 | 18,615 | 1.4% | – 6.6% | 18 | 16 |
| 16 | Fiat Grande Panda | 1,912 | 1.5% | new | 8 | 8,248 | 0.6% | new | 46 | – |
| 17 | VW Tiguan | 1,881 | 1.5% | – 18.2% | 11 | 20,067 | 1.6% | + 24.6% | 14 | 21 |
| 18 | Peugeot 208 | 1,769 | 1.4% | – 46.5% | 16 | 28,250 | 2.2% | + 5.4% | 8 | 7 |
| 19 | Kia Sportage | 1,632 | 1.3% | – 26.1% | 19 | 16,550 | 1.3% | – 14.5% | 20 | 18 |
| 20 | Fiat 600 | 1,623 | 1.3% | + 32.0% | 28 | 18,939 | 1.5% | + 266.1% | 16 | n/a |
| 21 | Peugeot 3008 | 1,396 | 1.1% | + 52.1% | 21 | 14,013 | 1.1% | + 41.8% | 23 | 39 |
| 22 | Audi A3 | 1,341 | 1.1% | + 57.4% | 31 | 13,034 | 1.0% | + 25.1% | 24 | 37 |
| 23 | Hyundai Tucson | 1,313 | 1.0% | + 25.8% | 36 | 11,166 | 0.9% | + 15.1% | 32 | 36 |
| 24 | Mercedes GLA | 1,306 | 1.0% | + 1.6% | 27 | 11,003 | 0.9% | – 1.2% | 33 | 29 |
| 25 | BYD Seal U | 1,276 | 1.0% | + 322.5% | 17 | 12,263 | 0.9% | + 2362.4% | 28 | n/a |
| 26 | Hyundai i10 | 1,262 | 1.0% | – 14.3% | 25 | 12,382 | 1.0% | – 8.6% | 26 | 26 |
| 27 | Peugeot 2008 | 1,259 | 1.0% | – 20.5% | 33 | 16,376 | 1.3% | – 20.3% | 21 | 17 |
| 28 | VW Golf | 1,256 | 1.0% | – 24.7% | 26 | 12,078 | 0.9% | + 17.8% | 29 | 31 |
| 29 | Opel Corsa | 1,249 | 1.0% | – 53.3% | 20 | 18,906 | 1.5% | – 18.2% | 17 | 15 |
| 30 | Alfa Romeo Junior | 1,128 | 0.9% | new | 35 | 12,285 | 0.9% | new | 27 | n/a |
| 31 | Kia Picanto | 1,125 | 0.9% | + 3.3% | 24 | 11,830 | 0.9% | + 11.5% | 30 | 34 |
| 32 | Skoda Kamiq | 1,122 | 0.9% | + 30.2% | 43 | 9,289 | 0.7% | + 14.0% | 39 | 49 |
| 33 | Suzuki Swift | 1,108 | 0.9% | + 8.7% | 23 | 9,798 | 0.8% | + 17.5% | 35 | 43 |
| 34 | Opel Frontera | 1,086 | 0.9% | new | n/a | n/a | n/a | new | n/a | – |
| 35 | Skoda Fabia | 1,059 | 0.8% | + 7.1% | 38 | 9,635 | 0.7% | + 20.3% | 36 | 45 |
| 36 | MG 3 | 985 | 0.8% | – 5.3% | 39 | 11,749 | 0.9% | #VALUE! | 31 | n/a |
| 37 | Nissan Juke | 970 | 0.8% | – 7.2% | 45 | 10,161 | 0.8% | + 0.2% | 34 | 35 |
| 38 | Cupra Formentor | 964 | 0.8% | + 18.3% | n/a | n/a | n/a | n/a | n/a | 44 |
| 39 | Lancia Ypsilon | 936 | 0.7% | + 16.3% | n/a | 8,260 | 0.6% | – 73.1% | 45 | 9 |
| 40 | Nissan Qashqai | 920 | 0.7% | – 1.8% | 30 | 14,503 | 1.1% | – 9.7% | 22 | 22 |
| 41 | Mini Countryman | 863 | 0.7% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 42 | Suzuki Vitara | 861 | 0.7% | – 14.8% | 37 | 8,842 | 0.7% | – 5.5% | 41 | 41 |
| 43 | BMW Serie 1 | 856 | 0.7% | – 11.5% | 42 | 8,337 | 0.6% | + 25.3% | 44 | n/a |
| 44 | Volvo XC40 | 842 | 0.7% | – 2.8% | n/a | 7,221 | 0.6% | + 4.5% | 50 | 50 |
| 45 | Alfa Romeo Tonale | 837 | 0.7% | – 10.5% | 29 | 9,425 | 0.7% | – 24.7% | 37 | 28 |
| 46 | Opel Mokka | 826 | 0.7% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 47 | Audi Q5 | 819 | 0.7% | + 37.4% | 32 | 6,806 | 0.5% | + 17.1% | n/a | n/a |
| 48 | Mercedes GLC | 780 | 0.6% | + 14.5% | 47 | 6,765 | 0.5% | + 53.0% | n/a | n/a |
| 49 | Toyota C-HR | 775 | 0.6% | – 50.8% | 34 | 12,942 | 1.0% | – 0.9% | 25 | 25 |
| 50 | Audi A1 | 770 | 0.6% | n/a | 44 | 8,227 | 0.6% | n/a | 47 | n/a |
| n/a | Ford Kuga | 704 | 0.6% | – 44.0% | n/a | 8,877 | 0.7% | – 22.5% | 40 | 33 |
| n/a | Ford Focus | 689 | 0.5% | – 32.6% | n/a | 9,343 | 0.7% | – 6.7% | 38 | 38 |
| n/a | BMW X3 | 672 | 0.5% | + 48.0% | 40 | 7,626 | 0.6% | + 30.2% | 49 | n/a |
| n/a | DR 5.0 | 629 | 0.5% | – 28.3% | 41 | 7,966 | 0.6% | + 3.8% | 48 | 48 |
| n/a | Audi Q3 | 541 | 0.4% | – 54.0% | n/a | 8,822 | 0.7% | – 42.8% | 42 | 23 |
| n/a | Ford Tourneo Courier | 176 | 0.1% | – 79.9% | n/a | 8,457 | 0.7% | + 20.1% | 43 | n/a |
Source: UNRAE
