Italy 1975: Fiat 127 above 20% share, Fiat 131 lands at #5

January 2, 1976
Matt Gasnier
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Fiat 131 Mirafiori

* See the Top 140 best-selling models and Top 54 All-brands by clicking on the title! Thanks Andrea *

Thanks to Andrea I can share with you a detailed models ranking for the first 3 months of 1975 in Italy. Over the period the Italian market crashes down 28% year-on-year to just 259,706 registrations, 71% of which are Italian brands. The Fiat 127 breaks the 20% market share milestone at 21.2% thanks to 54,995 sales and the podium is identical to 1974 with the Fiat 126 at #2 with 11.7% share and the Fiat 128 at #3 with 7.3%. Below the Autobianchi A112 stable at #4 we welcome the Fiat 131 in 5th position with 12,487 sales.

The VW Golf breaks into the Italian Top 20 for the very first time.

The Renault 5 remains the best-selling foreigner at #6 with 9,525 units and 3.7% share, and one of only 3 imports in the Top 10 along with the Simca 1000 at #9 and the Citroen Dyane at #10, up 5 spots on 1974. Notice also the Lancia Beta up a further 3 ranks to #13, the VW Golf making its very first appearance inside the Italian Top 20 at #17 with 3,922 sales and 1.5% share, the Peugeot 104 up 6 spots to #26 and the Mercedes 200 up 18 to #29.

Previous post: Italy 1974: Fiat 127 takes the lead, Autobianchi A112 up to #4

3 months 1975 Top 140 models and Top 54 All-brands and Full year Top 20 brands Ranking Tables below.

Italy 3 months 1975 – brands:

Pos	Brand	3m 1975	%	75/74	3m 1974	%	Pos
1	Fiat	135,325	52.1%	-35%	209,727	58.4%	1
2	Alfa Romeo	18,774	7.2%	-29%	26,464	7.4%	2
3	Renault	16,473	6.3%	-18%	20,170	5.6%	4
4	Autobianchi	14,636	5.6%	-32%	21,678	6.0%	3
5	Simca	12,708	4.9%	-2%	12,995	3.6%	5
6	Citroen	12,495	4.8%	5%	11,914	3.3%	6
7	Volkswagen	7,807	3.0%	23%	6,357	1.8%	11
8	Opel	7,408	2.9%	-25%	9,832	2.7%	7
9	Lancia	7,260	2.8%	12%	6,494	1.8%	10
10	Leyland-Innocenti	7,117	2.7%	-22%	9,103	2.5%	8
11	Peugeot	5,081	2.0%	10%	4,627	1.3%	12
12	Ford Germany	4,363	1.7%	-51%	8,960	2.5%	9
13	BMW	3,311	1.3%	25%	2,644	0.7%	13
14	Mercedes	2,298	0.9%	-3%	2,364	0.7%	14
15	Audi	1,319	0.5%	16%	1,140	0.3%	15
16	Skoda	753	0.3%	22%	616	0.2%	17
17	Daf	535	0.2%	-21%	676	0.2%	16
18	Volvo	351	0.1%	-8%	381	0.1%	19
19	Rover	342	0.1%	-1%	344	0.1%	20
20	Matra	214	0.1%	9%	197	0.1%	23
21	Sunbeam	191	0.1%	-25%	253	0.1%	22
22	ZAZ	166	0.1%	622%	23	0.0%	38
23	Triumph	113	0.0%	-40%	187	0.1%	24
24	Jeep	111	0.0%	29%	86	0.0%	27
25	Porsche	71	0.0%	-74%	275	0.1%	21
26	Jaguar	56	0.0%	-39%	92	0.0%	26
27	Datsun	38	0.0%	23%	31	0.0%	32
28	Maserati	32	0.0%	0%	32	0.0%	31
29	Dino	32	0.0%	60%	20	0.0%	39
30	Mazda	31	0.0%	-58%	73	0.0%	29
31	Steyr	25	0.0%	-4%	26	0.0%	34
32	Toyota	23	0.0%	-12%	26	0.0%	35
33	GAZ	23	0.0%	156%	9	0.0%	44
34	Morris	22	0.0%	-73%	80	0.0%	28
35	Vauxhall	19	0.0%	36%	14	0.0%	43
36	Volga	13	0.0%	550%	2	0.0%	50
37	Ferrari	12	0.0%	-40%	20	0.0%	40
38	Rolls Royce	12	0.0%	100%	6	0.0%	46
39	Ford USA	12	0.0%	n/a	0	0.0%	–
40	Moskvitch	11	0.0%	-63%	30	0.0%	33
41	VW-Porsche	10	0.0%	-75%	40	0.0%	30
42	De Tomaso	10	0.0%	-60%	25	0.0%	36
43	Austin	9	0.0%	-94%	157	0.0%	25
44	Lawil	9	0.0%	50%	6	0.0%	45
45	NSU	7	0.0%	-99%	575	0.2%	18
46	Saab	5	0.0%	-64%	14	0.0%	42
47	Honda	4	0.0%	-83%	23	0.0%	37
48	Lamborghini	3	0.0%	-79%	14	0.0%	41
49	General Motors	2	0.0%	-50%	4	0.0%	47
50	Wartburg	2	0.0%	0%	2	0.0%	51
51	Morgan	2	0.0%	100%	1	0.0%	53
52	Chrysler	1	0.0%	-50%	2	0.0%	49
53	Ford UK	1	0.0%	n/a	0	0.0%	–
54	Lotus	1	0.0%	n/a	0	0.0%	–

Italy 3 months 1975 – models:

Pos	Model	3m 1975	%	9m 1974	%	Pos
1	Fiat 127	54,995	21.2%	207,348	19.8%	1
2	Fiat 126	30,500	11.7%	142,789	13.7%	2
3	Fiat 128	18,954	7.3%	118,921	11.4%	3
4	Autobianchi A112	12,944	5.0%	58,547	5.6%	4
5	Fiat 131	12,487	4.8%	0	0.0%	–
6	Renault 5	9,525	3.7%	36,803	3.5%	6
7	Fiat 500	9,334	3.6%	34,284	3.3%	8
8	Alfa Romeo Alfasud	8,622	3.3%	34,741	3.3%	7
9	Simca 1000	6,874	2.6%	24,106	2.3%	9
10	Citroen Dyane	6,439	2.5%	15,185	1.5%	15
11	Leyland-Innocenti Mini	6,217	2.4%	23,709	2.3%	10
12	Alfa Romeo Alfetta	4,836	1.9%	20,017	1.9%	12
13	Lancia Beta	4,755	1.8%	13,438	1.3%	16
14	Alfa Romeo Giulia	4,583	1.8%	18,010	1.7%	13
15	Simca 1100	4,357	1.7%	12,462	1.2%	18
16	Fiat 132	4,091	1.6%	21,405	2.0%	11
17	VW Golf	3,922	1.5%	16	0.0%	128
18	Fiat 124	3,579	1.4%	44,209	4.2%	5
19	Citroen GS	3,110	1.2%	10,960	1.0%	19
20	Opel Kadett	3,086	1.2%	16,683	1.6%	14
21	Renault 4	2,990	1.2%	8,638	0.8%	22
22	Opel Rekord	2,493	1.0%	6,925	0.7%	25
23	Lancia Fulvia	2,337	0.9%	8,086	0.8%	23
24	Renault 6	2,044	0.8%	9,206	0.9%	20
25	Ford Escort	1,958	0.8%	12,615	1.2%	17
26	Peugeot 104	1,903	0.7%	5,615	0.5%	32
27	Citroen Ami 8	1,776	0.7%	7,413	0.7%	24
28	Autobianchi Giardiniera	1,692	0.7%	6,321	0.6%	28
29	Mercedes 200	1,590	0.6%	1,683	0.2%	47
30	Ford Taunus	1,539	0.6%	8,951	0.9%	21
31	Opel Ascona	1,355	0.5%	5,636	0.5%	31
32	Peugeot 504	1,256	0.5%	4,195	0.4%	36
33	Peugeot 204	1,242	0.5%	4,192	0.4%	37
34	Simca 1301	1,219	0.5%	6,898	0.7%	26
35	BMW 5 Series	1,171	0.5%	1,518	0.1%	50
36	Fiat 850	1,163	0.4%	4,773	0.5%	34
37	VW Scirocco	1,142	0.4%	126	0.0%	97
38	VW 1200	1,089	0.4%	6,226	0.6%	30
39	BMW 1600	1,047	0.4%	2,354	0.2%	45
40	Leyland-Innocenti Regent	900	0.3%	3,868	0.4%	38
41	Citroen DS/ID	852	0.3%	4,599	0.4%	35
42	Audi 50	808	0.3%	0	0.0%	–
43	BMW 2000	756	0.3%	3,546	0.3%	40
44	Ford Capri	756	0.3%	5,111	0.5%	33
45	VW 1300	753	0.3%	6,362	0.6%	27
46	Skoda all models	753	0.3%	n/a	n/a	n/a
47	Alfa Romeo 2000	664	0.3%	6,279	0.6%	29
48	Renault 12	656	0.3%	2,317	0.2%	46
49	Peugeot 304	638	0.2%	3,009	0.3%	42
50	Renault 15	637	0.2%	3,290	0.3%	41
51	Renault 16	483	0.2%	1,671	0.2%	48
52	Mercedes 240	482	0.2%	3,718	0.4%	39
53	VW Passat	456	0.2%	1,628	0.2%	49
54	Opel Manta	451	0.2%	2,543	0.2%	44
55	Audi 80	445	0.2%	2,702	0.3%	43
56	Volvo all models	351	0.1%	1,144	0.1%	56
57	DAF 44	346	0.1%	1,386	0.1%	52
58	VW 1600	233	0.1%	1,336	0.1%	53
59	Matra all models	214	0.1%	885	0.1%	58
60	Citroen CX	210	0.1%	0	0.0%	–
61	Sunbeam all models	191	0.1%	n/a	n/a	n/a
62	VW 1500	182	0.1%	1,472	0.1%	51
63	DAF 66	168	0.1%	596	0.1%	67
64	ZAZ all models	166	0.1%	75	0.0%	106
65	Land Rover	154	0.1%	506	0.0%	72
66	Lancia 2000	152	0.1%	1,282	0.1%	54
67	BMW 3000	150	0.1%	700	0.1%	62
68	Renault 17	130	0.1%	1,012	0.1%	57
69	BMW 1800	121	0.0%	187	0.0%	93
70	Fiat Campagnola	112	0.0%	187	0.0%	92
71	Jeep all models	111	0.0%	329	0.0%	80
72	Citroen Mehari	98	0.0%	612	0.1%	65
73	Simca Chrysler 180	70	0.0%	357	0.0%	77
74	Porsche RS	68	0.0%	745	0.1%	59
75	Range Rover	67	0.0%	203	0.0%	90
76	Fiat 130	66	0.0%	700	0.1%	63
77	Mercedes 280	66	0.0%	576	0.1%	68
78	Simca 1501	64	0.0%	555	0.1%	69
79	Audi 100	63	0.0%	363	0.0%	76
80	Simca Chrysler 160	62	0.0%	338	0.0%	78
81	Ford Granada	61	0.0%	283	0.0%	84
82	Rover 2000	61	0.0%	229	0.0%	87
83	Simca 2000	59	0.0%	375	0.0%	74
84	Jaguar all models	56	0.0%	400	0.0%	73
85	Mercedes 220	55	0.0%	705	0.1%	61
86	Rover 3500	53	0.0%	209	0.0%	89
87	Ford Consul	49	0.0%	516	0.0%	71
88	Triumph Dolomite	49	0.0%	188	0.0%	91
89	Mercedes 350	44	0.0%	292	0.0%	83
90	BMW 2500	43	0.0%	723	0.1%	60
91	Fiat X1/9	43	0.0%	601	0.1%	66
92	Peugeot 404	42	0.0%	333	0.0%	79
93	Datsun all models	38	0.0%	107	0.0%	99
94	Mercedes 450	38	0.0%	260	0.0%	85
95	Dino all models	32	0.0%	96	0.0%	101
96	Maserati all models	32	0.0%	117	0.0%	98
97	Mazda all models	31	0.0%	215	0.0%	88
98	Steyr all models	25	0.0%	n/a	n/a	n/a
99	GAZ all models	23	0.0%	60	0.0%	111
100	Toyota all models	23	0.0%	66	0.0%	109
101	BMW 3300	22	0.0%	0	0.0%	–
102	Morris all models	22	0.0%	173	0.0%	94
103	DAF 33	21	0.0%	293	0.0%	82
104	Mercedes 230	21	0.0%	368	0.0%	75
105	Triumph 2.5 PI	20	0.0%	32	0.0%	119
106	Triumph Spitfire	20	0.0%	547	0.1%	70
107	Triumph TR 6	20	0.0%	70	0.0%	108
108	Vauxhall all models	19	0.0%	79	0.0%	104
109	Opel Commodore	17	0.0%	101	0.0%	100
110	VW 412	17	0.0%	n/a	n/a	n/a
111	Lancia Stratos	16	0.0%	7	0.0%	133
112	Ford GB/US all models	13	0.0%	45	0.0%	115
113	Volga all models	13	0.0%	47	0.0%	114
114	Ferrari all models	12	0.0%	95	0.0%	103
115	Rolls Royce all models	12	0.0%	37	0.0%	118
116	Alfa Romeo Montreal	11	0.0%	70	0.0%	107
117	Moskvitch all models	11	0.0%	95	0.0%	102
118	VW K70	11	0.0%	235	0.0%	86
119	Citroen SM	10	0.0%	142	0.0%	96
120	De Tomaso all models	10	0.0%	61	0.0%	110
121	Austin all models	9	0.0%	300	0.0%	81
122	Lawil all models	9	0.0%	30	0.0%	120
123	Renault Alpine	8	0.0%	50	0.0%	112
124	NSU all models	7	0.0%	652	0.1%	64
125	Rover 2200	7	0.0%	19	0.0%	125
126	Saab all models	5	0.0%	43	0.0%	117
127	Honda all models	4	0.0%	28	0.0%	121
128	Audi 60	3	0.0%	18	0.0%	126
129	Lamborghini all models	3	0.0%	48	0.0%	113
130	Porsche 911	3	0.0%	75	0.0%	105
131	General Motors all models	2	0.0%	19	0.0%	124
132	Morgan all models	2	0.0%	5	0.0%	138
133	VW 1700	2	0.0%	21	0.0%	122
134	Wartburg all models	2	0.0%	14	0.0%	130
135	BMW 2800	1	0.0%	18	0.0%	127
136	Chrysler all models	1	0.0%	3	0.0%	141
137	Lotus all models	1	0.0%	3	0.0%	142
138	Mercedes 250	1	0.0%	14	0.0%	129
139	Mercedes 300	1	0.0%	5	0.0%	137

Source: Quattroruote, many thanks to Andrea for sharing the data!

Italy Full Year 1975 – most produced models:

Pos	Model	Production	%	1974
1	Fiat 127	253,976	18.8%	1
2	Fiat 128	203,651	15.1%	2
3	Fiat 131	201,778	15.0%	14
4	Fiat 126	163,881	12.2%	3
5	Alfa Romeo Alfasud	92,680	6.9%	5
6	Autobianchi A112	67,043	5.0%	6
7	Fiat 132	54,677	4.1%	7
8	Alfa Romeo Alfetta	52,806	3.9%	–
9	Lancia Beta	38,866	2.9%	12
10	Alfa Romeo Giulia	33,599	2.5%	–
11	Leyland Innocenti Mini	32,434	2.4%	8
12	Fiat 500	25,337	1.9%	9
13	Fiat 124	25,324	1.9%	4
14	Fiat X1/9	17,353	1.3%	13
15	Alfa Romeo 2000	10,274	0.8%	15
16	Lancia Fulvia	6,448	0.5%	17
17	Fiat 850	5,786	0.4%	19
18	Autobianchi Bianchina	4,304	0.3%	18
19	Fiat Campagnola	1,994	0.1%	23
20	Fiat 130	709	0.1%	20

Italy Full Year 1975 – brands:

Pos	Brand	Sales	%	1974
1	Fiat	510,944	48.6%	1
2	Alfa Romeo	96,818	7.6%	2
3	Renault	66,793	5.2%	3
4	Autobianchi	59,201	4.6%	4
5	Simca	57,385	4.5%	5
6	Citroen	45,533	3.6%	6
7	VW	34,325	2.7%	11
8	Opel	31,781	2.5%	7
9	Ford	29,390	2.3%	8
10	Leyland Innocenti	28,410	2.2%	9
11	Lancia	24,413	1.9%	10
12	Peugeot	20,732	1.6%	12
13	BMW	15,279	1.2%	13
14	Mercedes	10,183	0.8%	14
15	Audi	5,421	0.4%	15
16	Skoda	3,030	0.2%	17
17	DAF	2,036	0.2%	16
18	Volvo	1,677	0.1%	20
19	Rover	1,372	0.1%	19
20	Matra	693	0.1%	24

Source: UNRAE

Italy 1975: Fiat 127 above 20% share, Fiat 131 lands at #5

Matt Gasnier

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