Mexico June 2025: Ram (+93.7%) highlights negative market

Mexican Ram sales almost double year-on-year in June.

New light vehicle sales in Mexico drop -5.7% year-on-year in June to 116,062 units, meaning the H1 2025 tally is stable at -0.1% to 709,424. Nissan is also stable at a dominant 18.2% share, vastly outclassing #2 Chevrolet (-13.4%), in trouble. Volkswagen (-1.9%) overtakes Toyota (-2.6%) for third place with Kia (+5.7%) in solid shape rounding out the Top 5. Once again Ram (+93.7%) is the best performer in the Top 10, with all additional models in negative. Ram benefits from the success of smaller pickups such as the 700 (aka Fiat Strada) and 1200 (aka Peugeot Landtrek and Fiat Titano, pictured). Mazda (-21.4%) and MG (-10.7%) are hit the hardest while Ford (-0.2%) and Hyundai (-2.2%) minimise their loss. Further down, Changan (+215.8%) and Mitsubishi (+35.8%) stand out.

Model-wise, the Nissan Versa (-20.2%) is still the best-seller despite a harsh year-on-year drop to 5.5% share vs. 6.1% so far this year. The Kia K3 (+21.3%) is up two spots on last month to land at #2 for the second time in the past three months. The Nissan NP300 (-5.9%) stays in third place while the Chevrolet Aveo (-7.8%) is down two ranks to #4. The Nissan March (-12.4%) closes out the Top 5 like last month and YTD. Excellent showings for the Hyundai Grand i10 (+38.1%), Nissan Sentra (+23.5%) and VW Saveiro (+18.5%) in the remainder of the Top 10. The Nissan Magnite (#22) is the best selling recent launch above the Kia K4 (#31) and Mitsubishi Outlander Sport (#52).

Previous month: Mexico May 2025: Ram up 79.2%, Nissan Magnite instant blockbuster

One year ago: Mexico June 2024: Mazda (+63.7%) surges, sales at best in 7 years

Full June 2025 Top 50 All brands and Top 374 All models below.