Norway May 2025: Tesla (+212.5%) soars in best May since 1986

The Tesla Model Y holds 16.5% of the Norwegian market in May.

New car sales in Norway surge 39.1% year-on-year in May to 14,260 units. This is the best May volume in 39 years: since 1986. The year-to-date tally is up 30.6% to 57,142. BEVs hold 93.9% of the market vs. 77% in May 2024, HEVs are at 3.5% vs. 12.2%, diesel is at 1.2% vs. 4.2%, PHEVs at 1% vs. 5.3% and petrol at 0.4% vs. 1.3%. Year-to-date BEVs represent 92.6% share vs. 87.3% over the same period in 2014. 4×4 sales account for 76.5% of the market vs. 65.1% a year ago.

In complete contrast with the rest of the world, Tesla shoots up 212.5% year-on-year to land in the brands top spot at 18.2% share. This tilts the carmaker’s YTD sales into positive at +8.3% to 12.9% share, still below Volkswagen (+54.1%) though. VW is down to #2 this month. Toyota (-9%) and Volvo (-8.8%) disappoint unlike BMW (+119%) rounding out the Top 5. BYD (+240.1%) stays at #10 and scores the biggest year-on-year gain in the Top 13. Citroen (+576.2%), Xpeng (+338.9%), Audi (+86%) and Mercedes (+76.6%) impress below.

Model-wise, the Tesla Model Y (+240%) is potentially boosted by the Juniper model to an oppressing 16.5% share, the nameplate’s highest since last August (19%). The Toyota bZ4X (+132.3%) switches rankings with the VW ID.4 (-20.1%) to #2, a ranking t also holds year-to-date. In fact Volkswagen places three models in the Top 5 like last month with the ID.3 (+74.9%) and #4 and the ID.7 (+1344.4%) at #5. The Skoda Enyaq (+210.7%) follows at 2.7% share while the new BYD Sealion 7 is up four spots on April to break into the Top 10 for the first time at #7. The Toyota Yaris Cross (+139.2%) is boosted by rental companies’ orders in the lead up to Summer.

Previous month: Norway April 2025: BEVs up to record 97% share

One year ago: Norway May 2024: Volvo EX30 repeats at #1, Tesla Model Y off -74.4%

Full May 2025 Top 49 All brands and Top 174 All models below.