Finland May 2025: Renault up 247.7%, pushes Clio to #4
The Renault Clio is up to #4 in Finland in May.
After edging into positive territory for the first time in 2025 in April, the Finnish new car market falls back in negative in May at -11.3% year-on-year to 6,700 registrations. The year-to-date volume is off -7.7% to 29,283. Toyota (-32.3%) holds onto the brands leadership with 15.2% share and despite a drastic year-on-year fall. Volkswagen (+23.6%) and Skoda (+22.2%) on the other hand are both in excellent shape and conclude the podium. Skoda even overtakes Volvo (-45.9%), in complete freefall this month, to rank #3 year-to-date also. Renault (+247.7%) is without contest the best performer of the month with sales more than tripling year-on-year. The French carmaker climbs to #7 and 4.6% share for the month vs. #13 and 2.2% so far this year. Ford (+58.5%) also impresses at #10. Below, notice Polestar (+213.3%), Porsche (+164.7%), Seat (+65.1%), Mitsubishi (+57.4%) and Cupra (+51.4%) all sporting fantastic results. On the other hand Tesla (-51%) and BYD (-83.6%) implode.
Model-wise, the Toyota Yaris (-31.8%) lodges its first monthly win in Finland since December 2022 but skids down, as do the Toyota Yaris Cross (-23.8%), still #1 year-to-date, and the Toyota Corolla (-41.5%). The Renault Clio surges from out of nowhere directly into 4th place, its best since December 2019 when it ranked #1. The VW ID.7 (+267.3%) continues to soar, becoming the brand’s best-seller in Finland at #5 with 2.9% share vs. #9 and 2% year-to-date. The Volvo XC60 (+20.7%) is solid at #7 while the new Skoda Elroq is down one spot on April to #8 but climbs to #17 year-to-date. The VW Taigo (+812.5%) lodges its first Top 10 finish since last November at #10.
Previous month: Finland April 2025: Toyota Yaris Cross takes control, Skoda Elroq up to #7
One year ago: Finland May 2024: Volvo EX30 best-seller
Full May 2025 Top 30 brands and Top 20 models below.
Finland May 2025 – brands:
| Pos | Brand | May-25 | % | /24 | Apr | 2025 | % | /24 | Pos | FY24 |
| 1 | Toyota | 1,021 | 15.2% | – 32.3% | 1 | 4,456 | 15.2% | – 30.6% | 1 | 1 |
| 2 | Volkswagen | 915 | 13.7% | + 23.6% | 2 | 3,491 | 11.9% | + 38.2% | 2 | 4 |
| 3 | Skoda | 612 | 9.1% | + 22.2% | 4 | 2,663 | 9.1% | – 6.8% | 3 | 3 |
| 4 | Volvo | 577 | 8.6% | – 45.9% | 3 | 2,656 | 9.1% | – 30.2% | 4 | 2 |
| 5 | Kia | 549 | 8.2% | – 0.9% | 5 | 2,271 | 7.8% | – 5.3% | 5 | 5 |
| 6 | Audi | 319 | 4.8% | + 19.0% | 6 | 1,328 | 4.5% | + 14.6% | 8 | 11 |
| 7 | Renault | 306 | 4.6% | + 247.7% | 12 | 631 | 2.2% | + 170.8% | 13 | 15 |
| 8 | BMW | 305 | 4.6% | – 6.2% | 8 | 1,412 | 4.8% | – 19.3% | 6 | 8 |
| 9 | Mercedes | 285 | 4.3% | – 39.6% | 7 | 1,376 | 4.7% | – 26.6% | 7 | 6 |
| 10 | Ford | 260 | 3.9% | + 58.5% | 9 | 1,185 | 4.0% | + 53.1% | 10 | 12 |
| 11 | Hyundai | 260 | 3.9% | – 10.0% | 10 | 1,088 | 3.7% | – 22.2% | 11 | 9 |
| 12 | Nissan | 176 | 2.6% | – 37.4% | 11 | 1,228 | 4.2% | – 17.9% | 9 | 10 |
| 13 | Tesla | 149 | 2.2% | – 51.0% | 16 | 695 | 2.4% | – 47.6% | 12 | 7 |
| 14 | Seat | 104 | 1.6% | + 65.1% | 30 | 185 | 0.6% | + 71.3% | 26 | 28 |
| 15 | Polestar | 94 | 1.4% | + 213.3% | 15 | 615 | 2.1% | + 312.8% | 14 | 16 |
| 16 | Peugeot | 79 | 1.2% | – 34.2% | 13 | 458 | 1.6% | + 52.2% | 15 | 13 |
| 17 | Mitsubishi | 74 | 1.1% | + 57.4% | 17 | 240 | 0.8% | – 22.1% | 20 | 19 |
| 18 | Suzuki | 66 | 1.0% | – 21.4% | 22 | 311 | 1.1% | – 12.1% | 18 | 18 |
| 19 | Mazda | 61 | 0.9% | – 33.7% | 18 | 342 | 1.2% | + 6.2% | 16 | 17 |
| 20 | Cupra | 56 | 0.8% | + 51.4% | 21 | 231 | 0.8% | + 65.0% | 21 | 26 |
| 21 | Porsche | 45 | 0.7% | + 164.7% | 29 | 194 | 0.7% | + 54.0% | 24 | 25 |
| 22 | Lexus | 44 | 0.7% | + 12.8% | 25 | 205 | 0.7% | + 10.2% | 23 | 23 |
| 23 | Dacia | 43 | 0.6% | – 27.1% | 24 | 330 | 1.1% | + 30.4% | 17 | 21 |
| 24 | Citroen | 40 | 0.6% | – 48.1% | 14 | 300 | 1.0% | + 29.3% | 19 | 22 |
| 25 | Subaru | 39 | 0.6% | – 26.4% | 19 | 193 | 0.7% | + 14.9% | 25 | 24 |
| 26 | Land Rover | 35 | 0.5% | + 0.0% | 23 | 172 | 0.6% | + 25.5% | 28 | 27 |
| 27 | MG | 32 | 0.5% | + 1500.0% | 20 | 207 | 0.7% | + 10250.0% | 22 | 31 |
| 28 | Mini | 31 | 0.5% | + 210.0% | 26 | 102 | 0.3% | + 64.5% | 30 | 32 |
| 29 | Opel | 27 | 0.4% | – 60.9% | 27 | 179 | 0.6% | – 29.5% | 27 | 14 |
| 30 | BYD | 11 | 0.2% | – 83.6% | 28 | 162 | 0.6% | – 35.2% | 29 | 20 |
Finland May 2025 – models:
| Pos | Model | May-25 | % | /24 | Apr | 2025 | % | /24 | Pos | FY24 |
| 1 | Toyota Yaris | 309 | 4.6% | – 31.8% | 2 | 948 | 3.2% | – 31.4% | 2 | 4 |
| 2 | Toyota Yaris Cross | 247 | 3.7% | – 23.8% | 1 | 1,005 | 3.4% | – 28.2% | 1 | 2 |
| 3 | Toyota Corolla | 242 | 3.6% | – 41.5% | 5 | 761 | 2.6% | – 62.8% | 4 | 1 |
| 4 | Renault Clio | 219 | 3.3% | n/a | n/a | 321 | 1.1% | + 872.7% | 24 | 81 |
| 5 | VW ID.7 | 191 | 2.9% | + 267.3% | 4 | 593 | 2.0% | + 139.1% | 9 | 22 |
| 6 | VW ID.4 | 183 | 2.7% | – 5.2% | 3 | 726 | 2.5% | + 30.8% | 7 | 11 |
| 7 | Volvo XC60 | 181 | 2.7% | + 20.7% | 6 | 741 | 2.5% | + 0.7% | 6 | 8 |
| 8 | Skoda Elroq | 168 | 2.5% | new | 7 | 411 | 1.4% | new | 17 | – |
| 9 | Kia Ceed | 156 | 2.3% | – 14.3% | 10 | 524 | 1.8% | – 13.5% | 10 | 10 |
| 10 | VW Taigo | 146 | 2.2% | + 812.5% | 20 | 353 | 1.2% | + 159.6% | 21 | 46 |
| 11 | Skoda Enyaq | 143 | 2.1% | + 15.3% | 8 | 693 | 2.4% | + 36.4% | 8 | 9 |
| 12 | Nissan Qashqai | 128 | 1.9% | – 29.3% | 9 | 801 | 2.7% | – 17.7% | 3 | 7 |
| 13 | Toyota RAV4 | 127 | 1.9% | – 30.2% | 12 | 751 | 2.6% | + 22.1% | 5 | 12 |
| 14 | Tesla Model Y | 121 | 1.8% | – 32.8% | n/a | 462 | 1.6% | – 50.3% | 13 | 3 |
| 15 | VW Tiguan | 112 | 1.7% | + 41.8% | 16 | 491 | 1.7% | + 115.4% | 12 | 18 |
| 16 | Kia Stonic | 99 | 1.5% | + 47.8% | n/a | 348 | 1.2% | + 16.0% | 22 | 21 |
| 17 | VW Golf | 98 | 1.5% | – 45.3% | 11 | 442 | 1.5% | + 13.3% | 15 | 20 |
| 18 | Kia EV3 | 89 | 1.3% | new | 15 | 456 | 1.6% | new | 14 | 146 |
| 19 | Volvo V60 | 83 | 1.2% | – 39.9% | 17 | 420 | 1.4% | – 35.3% | 16 | 14 |
| 20 | Volvo EX40 | 79 | 1.2% | + 243.5% | 13 | 358 | 1.2% | + 1456.5% | 20 | 42 |
| n/a | Skoda Octavia | 75 | 1.1% | – 59.7% | 18 | 403 | 1.4% | – 67.7% | 18 | 6 |
| n/a | Audi Q4 e-Tron | 63 | 0.9% | – 42.2% | 14 | 369 | 1.3% | – 19.6% | 19 | 19 |
| n/a | Ford Focus | 63 | 0.9% | + 43.2% | n/a | 314 | 1.1% | + 47.4% | 27 | 34 |
| n/a | Skoda Superb | 62 | 0.9% | + 226.3% | n/a | 315 | 1.1% | + 65.8% | 26 | 31 |
| n/a | Toyota C-HR | 56 | 0.8% | – 36.4% | n/a | 509 | 1.7% | – 10.5% | 11 | 13 |
| n/a | Skoda Kodiaq | 50 | 0.7% | + 100.0% | n/a | 299 | 1.0% | + 141.1% | 28 | 30 |
| n/a | Volvo EX30 | 50 | 0.7% | – 90.5% | 19 | 290 | 1.0% | – 71.0% | 29 | 5 |
| n/a | BMW X1 | 46 | 0.7% | – 31.3% | n/a | 269 | 0.9% | – 30.5% | 30 | 26 |
| n/a | Polestar 4 | 43 | 0.6% | new | n/a | 318 | 1.1% | new | 25 | 67 |
| n/a | Toyota bZ4x | 19 | 0.3% | – 5.0% | n/a | 346 | 1.2% | + 203.5% | 23 | 66 |
Source: AUT
