Canada February 2025: Hyundai (+6.5%), Mazda (+11.9%), Lexus (+9.5%) defy market off -8.2%
Hyundai Elantra sales are up 38.8% in February.
Impending US tariffs on Canadian exports throw a cloak of uncertainty for the light vehicle market in the coming months. For now, February figures show a dreadful -8.2% year-on-year evolution to 122,000 estimated by Desroriers Automotive. A main explanation for this fall is the end of Federal and Quebec EV incentives. However let’s keep in mind February 2024 was a record month so the comparison set is very high, and the SAAR remains at a very solid 2 million units for the month. Year-to-date volumes are down just -0.8% to 240,000 units.
Looking at OEMs still communicating monthly results, all the main ones are in negative: Hyundai-Kia resists best at -1.9% while Toyota Motor is at -20.2% and Honda Canada at -7%. As for brands, Toyota sinks -24.2% but Hyundai gains 6.5%. Honda (-6.4%) falls less than the market unlike Kia (-10.9%). Mazda (+11.9%) and Lexus (+9.5%) shine while Subaru (-1.8%) and Volvo (-4.3%) contain their drop.
Model-wise, the Toyota RAV4 (-28.7%) is in complete freefall but still easily remains above its archenemy the Honda CR-V (-8.5%) performing better. The Hyundai Tucson (+8.7%) and Subaru Crosstrek (+3.4%) defy the negative market with year-on-year upticks. Further down, the Kia Sorento (+184.6%), Mazda CX-50 (+81%), Hyundai Santa Fe (+82.8%), Hyundai Elantra (+38.8%) and Subaru Forester (+9.8%) stand out.
Previous month: Canada January 2025: Hyundai up 30.3%, Toyota down -12.5%
One year ago: Canada February 2024: Record market up 24.4%, SAAR at highest in 6 years
Full February 2025 sales for selected OEMs, brands and models below.
Canada February 2025 – OEMs still communicating monthly data:
| OEM | Feb-25 | /24 | 2025 | /24 |
| Hyundai-Kia | 15,563 | – 1.9% | 30,973 | + 3.8% |
| Toyota Motor Co. | 13,924 | – 20.2% | 28,079 | – 14.9% |
| Honda Canada | 9,526 | – 7.0% | 18,843 | + 2.4% |
| Subaru | 5,499 | – 1.8% | 10,788 | – 4.3% |
| Mazda | 4,558 | + 11.9% | 9,301 | + 8.8% |
| Volvo Cars Canada | 817 | – 4.3% | 1,436 | – 0.8% |
Canada February 2025 – brands still communicating monthly data:
| Brand | Feb-25 | /24 | 2025 | /24 |
| Toyota | 11,660 | – 24.2% | 23,600 | – 18.7% |
| Hyundai | 9,200 | + 6.5% | 18,400 | + 17.2% |
| Honda | 8,710 | – 6.4% | 17,443 | + 4.1% |
| Kia | 6,004 | – 10.9% | 11,762 | – 11.3% |
| Subaru | 5,499 | – 1.8% | 10,788 | – 4.3% |
| Mazda | 4,558 | + 11.9% | 9,301 | + 8.8% |
| Lexus | 2,264 | + 9.5% | 4,479 | + 13.7% |
| Volvo | 817 | – 4.3% | 1,436 | – 0.8% |
| Acura | 816 | – 12.4% | 1,400 | – 14.7% |
| Genesis | 359 | – 25.2% | 811 | – 8.0% |
Canada February 2025 – models with monthly data available:
| Pos | Model | Feb-25 | /24 | 2025 | /24 |
| 1 | Toyota RAV4 | 4,944 | – 28.7% | 8,511 | – 29.1% |
| 2 | Honda CR-V | 4,086 | – 8.5% | 7,503 | – 0.3% |
| 3 | Hyundai Tucson | 2,421 | + 8.7% | 4,707 | + 31.7% |
| 4 | Subaru Crosstrek | 2,242 | + 3.4% | 4,252 | – 1.9% |
| 5 | Honda Civic | 2,033 | – 12.3% | 4,282 | + 5.0% |
| 6 | Hyundai Kona | 1,922 | – 13.7% | 3,392 | – 22.9% |
| 7 | Hyundai Elantra | 1,748 | + 38.8% | 3,308 | + 27.7% |
| 8 | Subaru Forester | 1,721 | + 9.8% | 3,268 | + 10.4% |
| 9 | Mazda CX-5 | 1,453 | – 3.6% | 3,038 | – 2.6% |
| 10 | Kia Sportage | 1,373 | – 18.8% | 2,482 | – 24.8% |
| 11 | Toyota Corolla | 1,233 | – 36.4% | 2,920 | – 30.4% |
| 12 | Kia Seltos | 1,180 | – 31.2% | 2,256 | – 34.4% |
| 13 | Toyota Corolla Cross | 1,072 | + 7.2% | 2,286 | + 11.3% |
| 14 | Honda HR-V | 1,067 | + 3.4% | 2,389 | + 4.7% |
| 15 | Toyota Tundra | 1,051 | + 7.7% | 2,133 | + 1.8% |
| 16 | Mazda CX-50 | 988 | + 81.0% | 1,785 | + 56.3% |
| 17 | Kia Sorento | 945 | + 184.6% | 1,962 | + 172.5% |
| 18 | Hyundai Venue | 907 | – 5.7% | 1,693 | + 8.0% |
| 19 | Hyundai Santa Fe | 894 | + 82.8% | 1,701 | + 96.6% |
| 20 | Kia K4 | 872 | new | 1,858 | new |
| 21 | Lexus NX | 862 | + 18.6% | 1,680 | + 20.3% |
| 22 | Mazda CX-30 | 822 | – 16.5% | 1,656 | – 18.9% |
| 23 | Lexus RX | 696 | + 8.6% | 1,322 | + 7.7% |
| 24 | Subaru Outback | 676 | – 37.7% | 1,372 | – 44.2% |
| 25 | Toyota Tacoma | 663 | + 252.7% | 1,807 | + 315.4% |
| 26 | Mazda3 | 620 | + 5.1% | 1,390 | + 4.8% |
| 27 | Hyundai Palisade | 597 | + 21.8% | 1,153 | + 44.3% |
| 28 | Honda Pilot | 564 | + 39.6% | 1,117 | + 25.9% |
| 29 | Kia Carnival | 548 | + 93.6% | 885 | + 33.1% |
| 30 | Toyota Grand Highlander | 475 | – 9.5% | 1,034 | – 6.6% |
| 31 | Toyota Sienna | 466 | – 31.4% | 1,013 | – 8.8% |
| 32 | Toyota Highlander | 441 | – 14.2% | 909 | – 19.1% |
| 33 | Mazda CX-90 | 424 | + 10.7% | 936 | + 14.6% |
| 34 | Toyota Land Cruiser | 385 | + 913.2% | 844 | + 1088.7% |
| 35 | Acura RDX | 378 | – 15.4% | 624 | – 18.2% |
| 36 | Kia Niro | 359 | – 30.0% | 658 | – 24.6% |
| 37 | Acura MDX | 349 | – 6.7% | 587 | – 13.3% |
| 38 | Subaru Solterra | 285 | + 231.4% | 680 | + 279.9% |
| 39 | Hyundai Ioniq 5 | 284 | – 37.9% | 1,659 | + 93.8% |
| 40 | Toyota Prius | 276 | – 30.5% | 620 | – 42.9% |
| 41 | Kia Soul | 250 | + 0.0% | 382 | – 10.1% |
| 42 | Kia Telluride | 244 | + 50.6% | 459 | + 10.3% |
| 43 | Toyota Camry | 242 | – 62.8% | 608 | – 34.6% |
| 44 | Honda Ridgeline | 239 | – 41.1% | 442 | – 26.9% |
| 45 | Honda Odyssey | 238 | + 7.2% | 566 | + 5.8% |
| 46 | Honda Accord | 228 | – 5.0% | 525 | + 10.3% |
| 47 | Lexus UX | 223 | – 6.3% | 456 | + 1.6% |
| 48 | Hyundai Santa Cruz | 221 | – 5.6% | 353 | – 21.6% |
| 49 | Mazda CX-70 | 211 | new | 436 | new |
| 50 | Genesis GV70 | 209 | – 8.3% | 507 | – 2.1% |
| 51 | Subaru Ascent | 204 | + 6.8% | 425 | + 10.7% |
| 52 | Honda Passport | 173 | – 20.6% | 361 | – 3.0% |
| 53 | Lexus TX | 168 | – 8.2% | 400 | + 3.6% |
| 54 | Toyota Crown Signia | 168 | new | 377 | new |
| 55 | Hyundai Sonata | 162 | + 211.5% | 293 | + 343.9% |
| 56 | Subaru Impreza | 161 | – 34.6% | 351 | – 8.4% |
| 57 | Kia EV9 | 160 | + 92.8% | 468 | + 251.9% |
| 58 | Subaru WRX | 152 | – 28.0% | 318 | – 36.3% |
| 59 | Toyota bZ4X | 107 | – 73.2% | 203 | – 75.8% |
| 60 | Genesis GV80 | 93 | + 9.4% | 175 | + 35.7% |
| 61 | Lexus GX | 83 | + 2666.7% | 155 | + 1837.5% |
| 62 | Lexus LX | 83 | + 66.0% | 168 | + 107.4% |
| 63 | Honda Prologue | 82 | new | 258 | new |
| 64 | Lexus IS | 78 | – 38.1% | 164 | – 15.5% |
| 65 | Kia EV6 | 65 | – 85.8% | 333 | – 62.8% |
| 66 | Subaru BRZ | 58 | + 38.1% | 121 | + 83.3% |
| 67 | Toyota Sequoia | 54 | + 38.5% | 112 | + 21.7% |
| 68 | Hyundai Ioniq 6 | 44 | – 81.4% | 141 | – 73.4% |
| 69 | Lexus ES | 38 | – 38.7% | 67 | – 44.6% |
| 70 | Acura Integra | 37 | + 8.8% | 89 | + 15.6% |
| 71 | Mazda MX-5 Miata | 37 | – 2.6% | 57 | + 14.0% |
| 72 | Acura TLX | 36 | – 51.4% | 73 | – 39.7% |
| 73 | Genesis G70 | 36 | – 71.0% | 73 | – 54.1% |
| 74 | Toyota 86 | 27 | + 800.0% | 83 | + 1560.0% |
| 75 | Toyota Crown | 27 | – 71.9% | 58 | – 65.9% |
| 76 | Toyota Supra | 22 | – 38.9% | 61 | + 17.3% |
| 77 | Lexus LC | 18 | + 200.0% | 23 | + 155.6% |
| 78 | Acura ZDX | 16 | new | 27 | new |
| 79 | Genesis GV60 | 13 | – 55.2% | 33 | – 34.0% |
| 80 | Lexus RZ | 9 | – 57.1% | 29 | – 42.0% |
| 81 | Kia Forte | 8 | – 99.2% | 18 | – 99.0% |
| 82 | Genesis G80 | 7 | – 50.0% | 19 | – 24.0% |
| 83 | Toyota Venza | 6 | – 98.7% | 15 | – 97.9% |
| 84 | Lexus RC | 5 | – 37.5% | 12 | – 7.7% |
| 85 | Mazda MX-30 | 3 | – 83.3% | 3 | – 93.3% |
| 86 | Genesis G90 | 1 | n/a | 4 | + 300.0% |
| 87 | Lexus LS | 1 | – 50.0% | 3 | – 40.0% |
| 88 | Toyota 4Runner | 1 | – 99.8% | 6 | – 99.4% |
Source: Manufacturers
