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Switzerland January 2025: BMW breaks share record, X3 signs first ever win

The BMW X3 is the best-selling vehicle in Switzerland in January.

14,788 new cars found a buyer in Switzerland in January, a -2.9% skid. 4×4 sales are off -5.7% to 7,579 and 51.3% share vs. 52.8% a year ago. As for sales by propulsion, petrol sinks -23% to 3,822 and 25.8% share vs. 32.6% in January 2024, diesel is off -28.1% to 1,221 and 8.3% share vs. 11.1%, but HEVs gain 18.6% to 5,478 and 37% vs. 30.3% last year. PHEVs drop -14.3% to 1,355 and 9.2% share v. 10.4% and BEVs surge 23.1% to 2,910 and 19.7% share vs. 15.5%.

Over in the brands charts, BMW (+12.6%) takes the lead with a record 11.7% share, eclipsing its previous best of 10.7% established last May. This is the 5th time in the past 13 months that BMW is the most popular carmaker in Switzerland after January, February, May and August 2024. Volkswagen (+3%) is also up at #2, just 11 sales above a struggling Skoda (-10.8%). Mercedes (+1%) edges up year-on-year but drops three spots on December to #5. Hyundai (+66.5%), Renault (+47%) and Dacia (+17%) all impress in the remainder of the Top 10. Tesla is down -26.6% to #17.

Model-wise, the BMW X3 (+44.4%) is up no less than 40 spots on December to brilliantly take the lead with 2.3% share. According to our records this is the first time the X3 takes the lead of the Swiss models ranking after finishing #2 in April 2020, April and May 2022. The Skoda Kodiaq (+53.5%) and VW Tiguan (+40.7%) also shine in the remainder of the Top 5, wit the Mercedes GLC (+4.3%) solid at #4. Excellent performances also by the Skoda Fabia (+201.2%), BMW X1 (+43%) and Dacia Sandero (+16.4%). 

Previous post: Switzerland Full Year 2024: Tesla Model Y, Skoda Octavia and VW Tiguan on top

One year ago: Switzerland January 2024: BMW #1, Skoda places 3 models in Top 4, negative market

Full January 2025 Top 55 All brands and Top 337 All models below.

Switzerland January 2025 – brands:

PosBrandJan-25%/24DecFY24
1BMW1,72811.7%+ 12.6%42
2Volkswagen1,3529.1%+ 3.0%11
3Skoda1,3419.1%– 10.8%53
4Mercedes1,1017.4%+ 1.0%24
5Audi1,0467.1%– 3.1%35
6Toyota7945.4%– 10.9%66
7Hyundai6514.4%+ 66.5%99
8Renault5353.6%+ 47.0%810
9Dacia5313.6%+ 17.0%1311
10Volvo5213.5%– 24.4%77
11Ford4813.3%– 17.2%1512
12Peugeot4723.2%+ 4.7%1915
13Porsche4683.2%– 5.1%2416
14Seat4633.1%+ 30.4%1414
15Kia4553.1%+ 17.6%1213
16Mazda2501.7%+ 2.0%1718
17Tesla2401.6%– 26.6%108
18Cupra2351.6%+ 158.2%1119
19Opel2251.5%– 52.9%2321
20Suzuki2171.5%– 6.5%1617
21Mini1911.3%+ 7.9%2223
22Citroen1891.3%– 32.0%3024
23Land Rover1671.1%+ 9.2%2526
24Nissan1310.9%+ 54.1%2727
25Honda1120.8%– 55.6%1822
26MG1090.7%new2833
27Fiat800.5%– 70.0%2620
28Mitsubishi730.5%– 61.2%2125
29Alfa Romeo670.5%– 15.2%3332
30Jeep670.5%– 54.7%2929
31Subaru660.4%– 56.9%2028
32Smart590.4%– 26.3%3531
33Polestar490.3%+ 58.1%3434
34Lexus460.3%– 22.0%3230
35Leapmotor420.3%new5562
36Ferrari310.2%– 18.4%4136
37Lamborghini310.2%+ 55.0%4841
38DS250.2%– 13.8%4640
39Jaguar210.1%– 12.5%3839
40KGM/SsangYong200.1%– 50.0%3735
41Alpine180.1%+ 200.0%4045
42Aston Martin170.1%+ 142.9%4242
43Genesis160.1%– 68.6%4438
44Bentley80.1%– 27.3%5044
45BYD70.0%new5153
46Cadillac70.0%+ 250.0%3943
47Rolls-Royce70.0%+ 75.0%5251
48Maserati60.0%– 77.8%3137
49Lotus50.0%– 16.7%4748
50Man40.0%n/a6158
51McLaren40.0%+ 33.3%5654
52Aiways10.0%– 50.0%6050
53Dodge10.0%n/a3646
54JAC10.0%– 96.2%4347
55Lucid10.0%new5356

Switzerland January 2025 – models:

PosModelJan-25%/24DecFY24
1BMW X33452.3%+ 44.4%4120
2Skoda Kodiaq2871.9%+ 53.5%68
3VW Tiguan2731.8%+ 40.7%13
4Mercedes GLC2661.8%+ 4.3%34
5VW Golf2651.8%– 1.9%410
6Skoda Fabia2471.7%+ 201.2%1916
7Skoda Karoq2411.6%– 6.9%177
8Dacia Sandero2341.6%+ 16.4%3913
9Skoda Octavia2271.5%– 55.3%82
10BMW X12261.5%+ 43.0%55
11Audi A32101.4%– 8.3%2519
12Seat Ibiza1911.3%+ 83.7%6427
13Seat Ateca1871.3%+ 105.5%3735
14Toyota Yaris1861.3%– 15.1%129
15Audi Q31821.2%+ 6.4%106
16Hyundai Tucson1801.2%+ 71.4%2134
17Volvo XC601631.1%– 35.3%1118
18Peugeot 2081581.1%+ 305.1%5048
19BMW 1 Series1571.1%– 14.2%2626
20Tesla Model Y1531.0%– 38.8%21
21BMW 3 Series1521.0%– 6.2%3823
22Porsche Macan1511.0%– 29.4%6938
23Skoda Enyaq1411.0%– 58.4%1511
24Toyota Yaris Cross1380.9%– 19.8%4525
25BMW X51360.9%– 33.3%4636
26Audi Q61350.9%new3082
27BMW ix11330.9%+ 87.3%6557
28Dacia Duster1300.9%– 1.5%3514
29BMW 5 Series1280.9%+ 43.8%5674
30Porsche Cayenne1240.8%+ 63.2%11976
31VW T-Roc1230.8%– 35.9%3222
32Ford Puma1220.8%+ 13.0%8644
33VW Caddy1190.8%+ 230.6%8168
34Mercedes A Class1150.8%+ 64.3%2731
35Mercedes V Class1150.8%– 35.0%1453
36Opel Corsa1150.8%+ 25.0%9998
37Renault R51110.8%new16146
38Mini Hatch (incl Cabrio, Clubman)1100.7%– 27.2%4929
39Ford Kuga1090.7%– 19.3%7532
40Hyundai Kona1090.7%– 1.8%8328
41Volvo EX301070.7%– 30.1%2412
42BMW 2 Series1060.7%– 28.9%6841
43Porsche 9111060.7%– 29.3%14961
44Dacia Jogger1050.7%+ 6.1%5740
45Toyota Corolla1040.7%+ 52.9%3645
46Cupra Terramar1030.7%new53186
47Audi A11010.7%+ 46.4%1343
48VW Polo1000.7%– 9.1%715
49Mercedes GLE990.7%+ 5.3%5852
50Peugeot 2008990.7%+ 35.6%133111
51Audi Q4970.7%+ 10.2%917
52Citroen C3970.7%– 26.5%11563
53Kia Sportage970.7%– 4.0%3421
54Mercedes GLA970.7%+ 34.7%2024
55Peugeot 3008960.6%+ 9.1%170126
56Hyundai Ioniq 5860.6%+ 152.9%1846
57Skoda Kamiq860.6%+ 50.9%10165
58Toyota RAV4850.6%+ 2.4%6156
59VW Passat830.6%+ 33.9%7471
60Peugeot 308810.5%– 43.0%10949
61Volvo XC40810.5%– 43.0%3351
62Audi A5780.5%+ 310.5%82164
63Mazda CX-5780.5%+ 21.9%10570
64Volvo XC90780.5%– 13.3%4773
65Seat Leon770.5%– 17.2%7062
66Audi A6760.5%+ 43.4%120114
67VW ID.3760.5%+ 43.4%2342
68Ford Custom750.5%+ 837.5%117165
69Renault Clio750.5%– 42.7%5930
70Toyota Land Cruiser740.5%+ 131.3%44121
71Suzuki Swift730.5%+ 25.9%5150
72Cupra Formentor720.5%– 2.7%2937
73Hyundai i10710.5%+ 121.9%12795
74Ford Focus700.5%– 43.1%12677
75Mercedes C Class700.5%– 10.3%4354
76Skoda Superb700.5%+ 55.6%9787
77Kia EV6690.5%+ 64.3%141145
78Hyundai i20660.4%+ 100.0%11188
79Tesla Model 3660.4%+ 24.5%3133
80Range Rover Sport650.4%+ 80.6%9496
81Renault Rafale650.4%new121158
82Kia Sorento630.4%+ 110.0%175151
83Renault Captur630.4%+ 65.8%5260
84Dacia Spring620.4%+ 181.8%164180
85Mazda2610.4%+ 1.7%9269
86Mercedes E Class590.4%+ 118.5%6680
87BMW ix2550.4%+ 816.7%163133
88BMW X2550.4%+ 1275.0%112100
89Alfa Romeo Junior540.4%new153250
90Suzuki Ignis540.4%– 6.9%6072
91Kia EV3530.4%new100238
92Suzuki Vitara530.4%– 17.2%7791
93Toyota Proace530.4%+ 55.9%72109
94Citroen C4  510.3%+ 240.0%282245
95Mini Countryman510.3%+ 96.2%7978
96Mazda CX-30500.3%+ 19.0%76104
97Renault Scenic490.3%+ 1125.0%124112
98VW ID.Buzz490.3%+ 113.0%73196
99Audi Q5470.3%– 46.0%7147
100Hyundai i30470.3%+ 67.9%95103
101Renault Austral470.3%+ 104.3%13893
102Nissan X-Trail460.3%+ 228.6%123122
103VW T7450.3%– 58.7%11083
104VW Touran440.3%– 54.2%2267
105Audi Q2430.3%– 76.4%6255
106Kia Picanto420.3%+ 44.8%128110
107Skoda Scala420.3%+ 61.5%169116
108Toyota Aygo420.3%– 37.3%142115
109VW T-Cross420.3%+ 180.0%8964
110BMW 4 Series410.3%+ 36.7%10897
111Mercedes Vito410.3%+ 5.1%5590
112Toyota bZ4X410.3%– 12.8%291166
113Honda HR-V400.3%– 65.2%9892
114Mercedes CLE400.3%+ 900.0%104144
115Honda Jazz380.3%+ 2.7%134119
116Jeep Avenger380.3%– 39.7%13999
117MG 3380.3%new102195
118Toyota C-HR380.3%– 38.7%6759
119Cupra Tavascan360.2%new28127
120BMW i5350.2%+ 59.1%167170
121Hyundai Santa Fe350.2%+ 191.7%131181
122Mercedes GLB350.2%– 27.1%91102
123Suzuki SX4 S-Cross350.2%– 20.5%114101
124VW ID.7350.2%+ 1066.7%156163
125Audi Q8340.2%– 54.1%8085
126Fiat 600340.2%+ 17.2%178169
127Mercedes EQA340.2%– 15.0%8481
128BMW i4330.2%– 32.7%191139
129Kia Niro330.2%– 57.1%16194
130Renault Symbioz330.2%new140198
131Kia Stonic320.2%+ 100.0%150128
132Land Rover Defender320.2%– 13.5%159150
133Leapmotor T03320.2%new320405
134Polestar 4320.2%new157211
135Smart #3320.2%+ 60.0%155152
136Fiat 500310.2%– 72.8%6339
137Volvo EX90310.2%new168277
138Mini Aceman300.2%new137267
139Porsche Panamera300.2%+ 130.8%255231
140Porsche Taycan300.2%+ 50.0%196177
141Mitsubishi Space Star290.2%– 53.2%4266
142Opel Astra290.2%– 77.9%8858
143Renault Kangoo290.2%– 12.1%136157
144Subaru Crosstrek290.2%– 73.6%40113
145VW T6290.2%– 54.0%11875
146Kia Cee’d280.2%– 6.7%116106
147Audi Q7270.2%– 15.6%113155
148MG HS270.2%new160268
149Nissan Ariya270.2%+ 28.6%244214
150Smart #1270.2%– 50.9%181141
151Subaru Forester270.2%+ 170.0%90162
152BMW X7260.2%– 23.5%145140
153BMW XM260.2%+ 136.4%198206
154Ford Connect260.2%– 3.7%186129
155Volvo V60260.2%+ 4.0%87107
156VW Taigo260.2%+ 44.4%122137
157BMW IX250.2%– 54.5%201156
158Mazda CX-80250.2%new173259
159Opel Grandland X250.2%– 83.1%237153
160Renault Espace250.2%+ 25.0%85108
161Cupra Born240.2%+ 41.2%4886
162Kia EV9240.2%– 46.7%166167
163Range Rover  240.2%– 36.8%174124
164Ford Explorer230.2%+ 0.0%146159
165Hyundai Bayon220.1%+ 214.3%226233
166Mitsubishi Colt220.1%– 55.1%106125
167Nissan Juke220.1%+ 57.1%180135
168Nissan Qashqai220.1%– 8.3%10384
169Opel Mokka220.1%– 47.6%147173
170Ford Courier210.1%n/a229232
171Mercedes G Class210.1%– 32.3%154149
172VW ID.4210.1%– 12.5%9379
173BMW X6200.1%– 28.6%179178
174Lamborghini Urus200.1%+ 42.9%281243
175Mazda CX-60200.1%– 28.6%107134
176Lexus LBX190.1%new189179
177MG ZS180.1%new199220
178Peugeot 5008180.1%– 45.5%242197
179Citroen C5 Aircross170.1%– 34.6%240154
180Mitsubishi ASX170.1%– 66.0%207123
181Volvo EX40170.1%new125185
182Honda Civic160.1%– 23.8%151161
183Mercedes EQE160.1%– 30.4%184136
184Range Rover Evoque160.1%– 20.0%192171
185Renault Mégane160.1%– 68.6%7889
186Tesla Model X160.1%+ 6.7%252202
187Ford Mustang Mach-E150.1%– 61.5%135143
188Hyundai Ioniq 6150.1%– 6.3%202191
189Hyundai Staria150.1%+ 114.3%218247
190Opel Vivaro150.1%+ 200.0%236309
191Porsche Boxster150.1%+ 87.5%260200
192BMW X4140.1%– 33.3%208174
193Mercedes GLS140.1%+ 27.3%212216
194MG 4140.1%new248258
195Range Rover Velar140.1%+ 16.7%209227
196Citroen Jumpy130.1%+ 333.3%347275
197Mercedes Sprinter130.1%+ 30.0%225226
198Polestar 2130.1%– 58.1%177168
199Toyota Corolla Cross130.1%– 66.7%183160
200Mercedes AMG GT120.1%+ 71.4%216244
201Mercedes B Class120.1%– 42.9%171194
202Porsche Cayman120.1%+ 0.0%292224
203DS 7110.1%– 38.9%272230
204Honda CR-V110.1%– 77.6%144148
205Land Rover Discovery Sport110.1%+ 120.0%234229
206Opel Combo110.1%+ 0.0%233223
207Renault Arkana110.1%– 50.0%158131
208VW Touareg110.1%– 31.3%132172
209Alpine A290100.1%new270380
210DS 4100.1%+ 150.0%283279
211Jaguar E-Pace100.1%– 9.1%227246
212Leapmotor C10100.1%new342426
213MG Cyberster100.1%new231359
214Toyota Prius100.1%– 68.8%241192
215VW ID.5100.1%– 16.7%256241
216Audi A490.1%– 86.4%176118
217Jaguar F-Pace90.1%+ 50.0%205262
218Jeep Renegade90.1%– 59.1%254219
219Kia Xceed90.1%+ 0.0%253210
220Lexus NX90.1%– 25.0%224182
221Mercedes CLA90.1%– 65.4%129132
222Peugeot Rifter90.1%– 60.9%215215
223Peugeot Traveller90.1%– 80.9%306217
224Alfa Romeo Stelvio80.1%– 60.0%213213
225Alpine A11080.1%+ 33.3%210249
226Fiat Panda80.1%– 87.1%200105
227Ford Capri80.1%new194313
228Genesis GV6080.1%– 50.0%263251
229Lexus RZ80.1%– 20.0%310297
230Nissan Townstar80.1%+ 166.7%284293
231Opel Zafira80.1%– 52.9%230265
232Seat Arona80.1%– 42.9%195138
233Cadillac Lyriq70.0%+ 250.0%193255
234Genesis GV7070.0%– 68.2%262222
235Jeep Compass70.0%– 82.9%217212
236Jeep Grand Cherokee70.0%– 46.2%203281
237Lamborghini Huracan70.0%+ 16.7%295273
238Mazda MX-570.0%– 36.4%273236
239Mercedes S Class70.0%– 56.3%232208
240Ssangyong Torres70.0%+ 16.7%246242
241Volvo C4070.0%– 65.0%188203
242Citroen Berlingo60.0%– 80.0%182187
243Ferrari 12Cilidri60.0%new376442
244Ferrari 29660.0%– 45.5%245239
245Ferrari Roma60.0%+ 0.0%308272
246Fiat Tipo60.0%– 76.0%271207
247Ford Mustang60.0%+ 200.0%228253
248Jeep Wrangler60.0%– 33.3%165221
249Mazda360.0%– 57.1%187184
250Mercedes EQB60.0%– 25.0%130176
251Mercedes T Class60.0%+ 20.0%235287
252Nissan Primastar60.0%+ 0.0%311298
253Renault Twingo60.0%+ 200.0%280228
254Ssangyong Tivoli60.0%– 68.4%266269
255Subaru Outback60.0%– 57.1%190189
256Volvo EC4060.0%new220278
257Aston Martin DBX50.0%+ 150.0%249303
258Aston Martin V8 Vantage50.0%+ 400.0%279342
259Aston Martin Vanquish50.0%n/a – –
260BMW Z450.0%+ 25.0%247248
261Ferrari Purosangue50.0%– 37.5%323254
262Ford Bronco50.0%new314329
263Hyundai Inster50.0%new – –
264Land Rover Discovery50.0%+ 0.0%277314
265Lexus UX50.0%– 54.5%185252
266Lotus Eletre50.0%+ 0.0%275299
267Mercedes EQV50.0%+ 66.7%223291
268Mitsubishi Eclipse Cross50.0%– 81.5%152188
269Tesla Model S50.0%– 44.4%243201
270Alfa Romeo Tonale40.0%– 91.8%204142
271Alpina B3 Biturbo40.0%+ 100.0%250326
272Audi A840.0%+ 100.0%338370
273Bentley Continental GT40.0%– 20.0%267285
274DS 340.0%– 33.3%327304
275Ferrari SF9040.0%+ 0.0%276301
276Honda e:Ny140.0%– 50.0%305190
277Kia Soul40.0%+ 300.0%315339
278Lamborghini Revuelto40.0%new350318
279Lexus RX40.0%– 77.8%307240
280Man TGE40.0%n/a359356
281McLaren Artura40.0%+ 100.0%362372
282Mercedes Citan40.0%– 20.0%265264
283Polestar 340.0%new239280
284Ssangyong Rexton40.0%– 60.0%172234
285Toyota Highlander40.0%– 55.6%148204
286BMW i730.0%+ 50.0%312305
287BYD Atto 330.0%new –366
288BYD Seal30.0%new269328
289Citroen SpaceTourer30.0%n/a369392
290Honda ZR-V30.0%– 84.2%54120
291Maserati GranCabrio30.0%n/a289369
292Mercedes EQS30.0%– 76.9%261205
293Rolls Royce Cullinan30.0%+ 200.0%300333
294Ssangyong Korando30.0%– 40.0%344257
295Subaru Soltera30.0%n/a309289
296Toyota Camry30.0%+ 50.0%221283
297Volvo S9030.0%+ 200.0%317371
298Audi e-tron GT20.0%n/a297296
299Bentley Bentayga20.0%– 50.0%328312
300Bentley Flying Spur20.0%+ 0.0% –350
301BMW 8 Series20.0%– 50.0%296290
302Citroen C3 Aircross20.0%– 97.2%258130
303Ferrari 812 Superfast20.0%– 66.7% –307
304Jaguar i-Pace20.0%+ 100.0%354340
305Maserati Levante20.0%+ 100.0%332325
306Mazda620.0%– 80.0%313310
307Mercedes SL Class20.0%– 33.3%346266
308MG Marvel20.0%new329315
309Peugeot 40820.0%– 50.0%345261
310Renault Trafic20.0%– 87.5%197193
311Renault Zoe20.0%– 89.5%322218
312Rolls Royce Spectre20.0%+ 100.0%357348
313Suzuki Across20.0%+ 0.0%274263
314Toyota Supra20.0%– 33.3%285311
315Volvo V9020.0%– 60.0%325286
316Aiways U510.0%– 50.0%349294
317Alfa Romeo Giulia10.0%– 90.0%264256
318Aston Martin DB1210.0%n/a326295
319Aston Martin Valour10.0%new –365
320Audi A710.0%– 66.7% –308
321BMW 7 Series10.0%– 66.7%257270
322BYD Sealion 710.0%new – –
323Dodge Challenger10.0%n/a143288
324Ferrari 488 GTB10.0%n/a –436
325Ferrari Daytona10.0%– 50.0%355343
326Fiat 500X10.0%– 95.5%259199
327Genesis G7010.0%+ 0.0%361363
328JAC ES410.0%new367382
329Kia Pro Cee’d10.0%– 83.3%294237
330Lexus LM10.0%n/a363375
331Lucid Air10.0%new286334
332Maserati Granturismo10.0%– 66.7%278320
333Mazda MX-3010.0%– 93.8% –271
334Rolls-Royce Ghost10.0%– 50.0% –385
335Rolls-Royce Phantom10.0%n/a – –
336Subaru Impreza10.0%– 66.7%238235
337Toyota Mirai10.0%n/a –395

Source: Auto Suisse

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