Norway Full Year 2024: Tesla 1-2 in weak market

Tesla places the Model Y at #1 and the Model 3 at #2 this year.

Discover over 65 years of Norwegian Historical Data here.

128,691 new cars found a Norwegian home in 2024, with the annual tally only edging into positive in November. This is still a mediocre result given 2023 sales were off -27.2% on the year prior. The main characteristic of the Norwegian market is its world best acceptance of BEVs. Indeed in 2024 sales of pure electric vehicles gained 9.4% to 114,409 and a whopping 88.9% share vs. 82.4% last year and 79.3% in 2022. Meanwhile PHEVs plummet -65.7% to 3,489 and 2.7% share vs. 8% a year ago and HEVs drop -9% to 6,869 and 5.3% share vs. 6% in 2023. As a whole, thanks to 124,767 sales, electrified vehicles hold 97% of the Norwegian market in 2024 vs. 96.4% in 2023, 93.3% in 2022, 40.2% in 2017 and 7% in 2012. Diesel is at 2.3% share and petrol at 0.8%.

Tesla (-4.5%) continues to be the dominant force in the market but sees its share slide from 20% to 18.9%. Far below is Volkswagen (+2.2%) overtaking Toyota (-13.2%) in the last month of the year. Volvo (+25.2%) and BMW (+16.6%) both post fantastic results to round out the Top 5. MG (+38.4%) is the  best performer in the Top 10, advancing two spots to #10, with Audi (+18%) also very strong and Nissan (+5.8%) and Hyundai (+5.5%) also beating the market. Skoda (-15%) struggles. Further down, BYD (+93%) is up five spots to #13 and Xpeng (+153.5%) up 7 to #15.

For the first time in Norwegian history, Tesla manages a perfect 1-2 with the Model Y (-27%) threepeating at #1 with 13.1% share vs. 18.2% last year and the Model 3 surging 248.7% to #2 with 5.6% share vs. just 1.6% in 2023. The Model Y won seven months but the Model 3 won none. Landing directly in third place after launching in December 2023, the Volvo EX30 (+120383.3%) is an instant blockbuster in Norway and even ranked #1 outright in April and May. The VW ID.4 (+9.2%) is up year-on-year but drops two spots to #4, it was the best-seller in July. The Toyota bZ4X (+11.3%) is down one rank to #5 but topped the charts in October. This again makes Norway the only county in the world where this model is successful.

Previous year: Norway 2023: Tesla Model Y up to 18.2% share, BEVs at 82.4% of devastated market

2 years ago: Norway 2022: Tesla Model Y breaks VW Beetle’s 53 year-old record, BEVs hold 79.3% share

Full December and Year 2024 Top 70 All brands and Top 305 All models vs. Full Year 2023 figures below.