Finland Full Year 2024: Toyota Corolla and Yaris Cross lead in weakest market in 30 years

The Toyota Yaris Cross ends the year just 25 sales off the pole position.

Consult over 65 years of Finland Historical Data here.

The Finnish new car market sinks further into oblivion in 2024 at -15.7% year-on-year to just 72,609 units. This is the lowest annual volume in exactly 30 years: since the 67,201 sales of 1994. Although falling by the double digits, Toyota (-12.6%) resists better than the market and remains by far the most popular carmaker in the country with 17.2% share vs. 10.7% for the #2, Volvo, swimming upstream at +7% and up two spots on last year. Skoda (-16.3%) and Volkswagen (-13.9%) are relegated to #3 and #4 respectively as a result. Kia (-19.5%), Mercedes (-27.8%), BMW (-29.5%) and most strikingly Tesla (-39.4%) all implode. In contrast Hyundai (+26.8%) and Nissan (+12%) post outstanding results to round out the Top 10.

Over in the models charts, the Toyota Corolla (-29.1%) reclaims the top spot for the 4th time in the past 5 years and despite a ghastly year-on-year loss. Only 25 sales below is a surging Toyota Yaris Cross (+40%) up six spots on last year to #2 overall. Leader in 2023, the Tesla Model Y (-51.3%) halves its sales and falls to #3. The Yaris (+4.5%) makes it three Toyotas in the Top 4. For its first full year of sales, the Volvo EX30 is up to a brilliant 5th place and even topped the charts outright in May. The Skoda Octavia (-24.1%) is in difficulty at #6 unlike the Nissan Qashqai (+35.6%) at #7.

Previous year: Finland 2023: Tesla Model Y takes control

2 years ago: Finland 2022: Podium 100% Toyota (Corolla, Yaris, RAV4) in weakest market in 27 years

Full December 2024 Top 30 brands and models and Full Year 2024 Top 54 All brands and Top 343 All models vs. Full Year 2023 figures below.