China new models October 2024: AvatR 07 and Xpeng P7+ launch

AvatR 07

It’s now time to study the latest launches on the Chinese market, based on wholesales. This month we have 6 new models hitting Chinese roads, all Chinese. To fully understand the scope of the Chinese market, make sure you consult our Exclusive Guide to all 189 active Chinese Brands.

1. AvatR 07 (5,636 sales)

AvatR is a brand by Changan focused on premium new energy vehicles. The brand cooperates with CATL for batteries and Huawei for technology to provide an intelligent full-stack vehicle solution. The 07, a mid-size SUV, offers both BEV and EREV options, featuring Huawei‘s Qiankun ADS 3.0 autonomous driving system and the HarmonyOS 4.0 operating system. The EREV model uses a range extender system with a 1.5T engine, providing up to 230 km of range, while the BEV variant delivers up to 650 km.

Inside the cockpit, there is up to four screens: a 15.6-inch central infotainment screen, a 35.4-inch 4K display for rear passengers, and two optional 6.7-inch screens for digital side mirrors. The 07 also includes zero-gravity massage seats and a 25-speaker sound system. It is priced from 219,900 to 289,900 yuan (28,700-37,800€ or US$30,400-40,100) and will compete with the likes of the Zeekr 7X (229,900-269,900 yuan), Li L6 (249,800-279,800 yuan) and Luxeed R7 (259,800-339,800 yuan).

The 07 received 11,673 orders in 20 hours and is an instant blockbuster with 5,636 sales for its first month. This is already an AvatR monthly volume record, with the 12 reaching a best of 3,733 in April 2024 and the 11 peaking at 2,825 in October 2023. AvatR has big plans: it wants to launch 17 new models within the next 3 years and expand to 50 countries by 2025. It also has a target of 500,000 sales annually by 2030.

Bar for success: 5,000 monthly sales

2. Jetour Shanhai T1 (2,856 sales)

Jetour is an SUV brand by Chery. In November 2023 it launched the Shanhai series, focused on off-road PHEVs. And the launches are accelerating, after the L9 in November 2023 and the T2 last April 2024, the L6 launched last August, the L7 last September and now this T1. It’s a compact SUV at 4.71m long with a 2.81m wheelbase. It features a hybrid powertrain combining a 1.5T engine and an electric motor, offering 150 km of pure electric range and an extended range of up to 1,300 km. Its design emphasizes rugged utility, equipped with roof racks, a front winch, and six driving modes tailored for diverse off-road conditions.

The vehicle’s interior is outfitted with advanced technology, including a 10.25-inch instrument panel, a large central screen (12.8-inch or 15.6-inch), and a Snapdragon 8155 chip for connectivity. Additional features include wireless phone charging and an optional onboard refrigerator. The cabin balances functionality with comfort, targeting adventurous consumers who demand versatile, tech-enhanced interiors. With its competitive pricing (see below) and hybrid efficiency, the Shanhai T1 aims to appeal to China’s growing off-road and environmentally conscious market segments. It reflects Jetour’s broader strategy of blending affordability, advanced technology, and rugged capability to attract a diverse customer base.

The T1 is priced from 154,800 to 174,800 yuan (20,200-22,800€ or US$21,400-24,200) and will compete with the likes of the Haval Raptor (165,800-192,800 yuan) and Beijing BJ30 (99,900-136,900 yuan). The Shanhai series has been a success for Jetour, pushing the brand to new record volumes. The T2 reached a best of 6,985 last September so we have high hopes for the more affordable T1.

Bar for success: 5,000 monthly sales

3. Deepal S05 (1,923 sales)

Shenlan, or Deepal in English, is an NEV brand by Changan. The S05 is its first compact SUV at 4.62m long with a 2.88m wheelbase. It is also the first entry-level vehicle of the brand. It offers electric (EV) and extended-range (EREV) versions. Its sporty exterior features frameless doors, hidden handles, and distinctive lighting, impressive given its price. The interior boasts a 15.4-inch display, hidden air vents, and a cutting-edge HUD instead of an instrument panel, powered by the Qualcomm SA8155P chip for seamless functionality.

The EV variant delivers a range of 510 km, while the EREV model combines 200 km of electric driving with a 1.5L range extender for greater flexibility. This blend of technology and efficiency targets eco-conscious drivers. The S05 is priced sharply from 119,900 to 149,900 yuan (15,650-19,600€ or US$16,600-20,700). Competitors include the Leapmotor C10 (128,800-168,800 yuan), BYD Yuan Plus (119,800-147,800 yuan) and Geely Galaxy E5 (109,800-145,800 yuan). The Deepal brand is a success with 123,314 units sold over the first 10 months of 2024 and a new record of 21,728 units in October. This bodes well for the S05.

4. Voyah Courage (1,089 sales)

The Voyah Courage is known as Zhiyin in Chinese is an all-electric SUV built on Voyah’s ESSA architecture. It is 4.72m long with a 2.90m wheelbase. It offers single-motor RWD and dual-motor AWD options with ranges of up to 901 km on the 800V system. It supports fast charging, enabling a 20%-80% charge in 10 minutes. The SUV features frameless doors, advanced lighting, and a luxurious interior with a 15.05-inch sliding OLED display, 128-colour ambient lighting, and a 29-inch AR-HUD. It includes L2.9 autonomous driving capabilities without lidar. There are two front light designs for users to choose from, one option containing 215 LED units and a luminous logo.

The Courage is priced from 196,900 to 236,900 yuan (25,700-30,900€ or US$27,200-32,700) and will compete with the likes of the Zeekr 7X (229,900-269,900 yuan), Xpeng G6 (199,900-276,900 yuan) and Onvo L60 (206,900-255,900 yuan). Voyah is in excellent shape in 2024 with 62,704 sales so far, up a whopping 90.4% thanks to the Dreamer (+132.5% in October). 

Bar for success: 4,000 monthly sales

5. Xpeng P7+ (522 sales)

The Xpeng P7+ was unveiled at the 2024 Paris Motor Show in October, it received 30,000 refundable pre-orders in just two hours. It’s a mid-to-large liftback at 5.06m long and a 3m wheelbase. It offers the advanced AI Eagle Eye Vision autonomous system utilising cameras instead of Lidar that was used on previous Xpeng models. It also boasts exceptional aerodynamics with a drag coefficient of 0.206 Cd, better than the Tesla Model 3 (0.219 Cd). Offering battery options of 60.7 kWh and 76.3 kWh, the P7+ achieves a maximum range of 710 km (CLTC). Its minimalist interior includes a 15.6-inch touchscreen and a premium 20-speaker sound system. 

Xpeng is positioning the P7+ as a key model to strengthen its market share. The P7+ is priced from 186,800 to 218,800 yuan (24,400-28,600€ or US$25,800-30,200). It is logically more expensive than the smaller Xpeng Mona M03 (119,800-155,800 yuan) but at roughly the same level as the Xiaomi SU7 (215,900-299,900 yuan) and BYD Han (165,800-259,800 yuan). However the P7+’s main competitor could be considered the Tesla Model 3 which is priced significantly higher: from 231,900 to 335,900 yuan. The more expensive P7 (223,900-339,900 yuan) hit a peak of 9,182 sales in March 2022 but has been completely imploding over the past year. We don’t expect the P7+ to go that high.

Bar for success: 4,500 monthly units

6. AION RT (73 sales)

Aion is an EV brand by GAC. It is in difficulty this year with sales down -27.2% so far this year at a still very reasonable 291,863. The RT is an all-electric compact sedan available in five trims. It is 4.86m long with a 2.77m wheelbase. It offers ranges of 520 km and 650 km, with rapid charging options replenishing 200 km in 10 minutes. Built on GAC’s AEP 3.0 platform, it combines sleek “Velociraptor” styling, a 0.208 drag coefficient, and intelligent driving features like L2++ assistance with lidar. Note the hidden handles even at this low price level.

Interior highlights include a 14.6-inch control screen, seat heating/ventilation, and innovative “big bed” seating configurations. The ADiGO ecosystem provides voice control, navigation, and connectivity options like CarPlay and Huawei HiCar. The RT is priced from 119,800 to 165,800 yuan (15,600-21,600€ or US$16,600-22,900) and will compete with the likes of the Xpeng Mona M03 (119,800-155,800 yuan) and Arcfox Alpha S5 (160,800-216,800 yuan).

Bar for success: 3,500 monthly sales