Sweden September 2024: Tesla and Model Y break records, VW ID.7 up to #7

The VW ID.7 scores its first Top 10 finish in the world in Sweden.

25,725 new cars found a buyer in Sweden in September, a -8.6% year-on-year drop. The year-to-date volume is now down -7.9% to 193,391 units. EV sales are off -7.7% year-on-year to 11,535 and 44.8% share vs. 44.4% a year ago while PHEVs edge down -2.7% to 5,193 and 20.2% share vs. 19% in September 2023. All in all, rechargeable vehicles hold 65% of the Swedish market vs. 63.4% last year. Year-to-date the share is 56.9%.

This month Tesla (+51.5%) surges ahead to the brands pole position for the 2nd time after March 2023, smashing its share and volume records to 18.6% and 4,792 vs. 13% and 3,940 in March 2023 again. As a result Tesla climbs from #5 to #3 in the year-to-date charts. Volvo (+9.9%) is in solid shape at #2 but its 13.9% share for the month is way below the 16.9% it holds year-to-date. Volkswagen (-22.3%), Kia (-25.5%) and Toyota (-10.5%) disappoint below and all lose share year-on-year. Peugeot (+25.1%) and Skoda (+19.3%) defy the negative market in the remainder of the Top 10, with Subaru (+67.8%) and Polestar (+67.4%) also impressive further down.

As for models, the Tesla Model Y (+35.2%) soars to a record 16% share, selling almost four times as much as any other nameplate in the country. It cements its YTD leadership at 7% share. The Volvo XC60 (+53.6%) comes in second, overtaking the Volvo XC40 (-43.9%) in trouble. The Tesla Model 3 (+1160.8%) posts an extravagant year-on-year lift to land in 4th place, its best ranking since June 2021 when it also placed #4. The Skoda Enyaq (-16%) is up four ranks on last month to #5, almost doubling its YTD share but struggling year-on-year. Below a surging Peugeot 5008 (+451.9%), the VW ID.7 spectacularly breaks into the Top 10 for the first time at #7, making Sweden the best performing country in the work for the nameplate.

Previous month: Sweden August 2024: Volvo up 22.9%, Tesla Model Y clear leader, sales off -20.3%

One year ago: Sweden September 2023: Tesla Model Y hits record share, BYD Atto 3 and MG 4 in Top 10

Full September 2024 Top 60 All brands and Top 265 All models below.