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Sweden 1978: Volvo 240, Saab 99 and Volvo 340 on top

Volvo 245

* See ‘Read more’ for the Top 20 best-selling models!  Many thanks to Torbjörn for the data *

In 1978 just over 200,000 new cars were purchased in Sweden (200,874 exactly). The Volvo 240 leads the models ranking by a large margin with 37,564 sales for a massive 18.7% market share. The Saab 99 is in 2nd place at 18,613 units and 9.3%, followed by the Volvo 340 with 9,873 sales and 4.9%.

Saab 99

The VW Golf is the best-selling foreign model at #4 and 4.2%, ahead of the Ford Granada (3.8%) and Opel Rekord (3.4%). The Saab 95/96 ranks 9th with 2.8% of the Swedish market. Notice the arrival of the Saab 900 at #16 with 3,264 sales.

Full Year 1978 Top 20 Ranking Table below.

Sweden 1978:

PosModel1978%
1Volvo 24037,56418.7%
2Saab 9918,6139.3%
3Volvo 3409,8734.9%
4VW Golf8,4434.2%
5Ford Granada7,5453.8%
6Opel Rekord6,7863.4%
7Ford Taunus6,1193.0%
8Opel Kadett5,6552.8%
9Saab 95/965,6502.8%
10Mercedes 200-240/3005,0822.5%
11Ford Fiesta5,0452.5%
12VW Passat4,3862.2%
13Opel Ascona3,7261.9%
14Mazda 3233,6071.8%
15Vaz 15003,5631.8%
16Saab 9003,2641.6%
17Ford Escort2,6691.3%
18Audi 1002,4451.2%
19VW Polo1,9271.0%
20BMW 316-3231,9131.0%

Source: Bilsweden, many thanks to Torbjörn for sharing the data!

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