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Japan June 2024: Toyota (-14.6%), Honda (+37%) on top

Toyota Land Cruiser sales are up 16.2% year-on-yeas in June. Sales include the 70, 250 and 300 Series

New vehicle sales in Japan lose a moderate -4.9% year-on-year in June to 373,599 units. However the H1 2024 tally is off -13.2% or over 323,000 sales to 2,127,448. Toyota (-14.6%) endures a significant loss but keep in mind its year-ago result was particularly high at 34.6% share. Honda (+37%) contnues to ignore the declining market and posts a stellar gain to pass Suzuki (+9.4%), also in great shape, to #2 overall for the first time this year. Nissan (-10.7%), Daihatsu (-14.4%) and Mazda (-40.5%) all freefall below. In fact Subaru (+11.3%) is the only additional gainer in the Top 10 just as Mitsubishi (-11.3%) and Lexus (-11.8%) suffer and Isuzu (-1.6%) improves its market share year-on-year. Among foreigners, Volkswagen (+36.7%) and BMW (+12.4%) stand out. Notice also BYD (+60.2%) at #28 with just 149 sales.

Over in the regular car ranking, the Toyota Corolla/Cross (+12%) reclaims the top spot it holds year-to-date above the Toyota Yaris/Cross (-31.2%) in difficult position. The Toyota Sienta (-24.5%) also drops as does the Nissan Note (-3.5%) but to a lesser extent. The Toyota Roomy (+211%) rallies back up to #5 vs. #19 over H1 and the Toyota Alphard (+786.8%) does even better at #7. The Honda Vezel (+89.6%) is also in fantastic shape at #8. Now lifted by the new generation, the Toyota Land Cruiser W (+16.2%) is back up 13 ranks to #12, the nameplate’s highest ranking since July 2023. The recently launched Honda WR-V is down one spot to #20. 

Among kei cars, the Honda N-BOX (+4.8%) is back in its traditional pole position, toppling the Suzuki Spacia (+37.4%) still very dynamic. The Daihatsu Tanto (-18.1%) still suffers from a slow production restart, as do the Daihatsu Mira (-26.4%) and Move (-67.1%). For its part the Daihatsu Taft (+202.4%) has completely recovered. The Suzuki Hustler (+11.1%) and Wagon R (+25.1%) round out the Top 5 in very solid fashion. 

Looking at foreign models, the Mini lineup (-43.9%) keeps the lead despite a devastating year-on-year loss. It distances the Mercedes GLC (+71.9%) soaring to #2 for Q2 and #3 for H1 vs. #13 over the Full Year 2023. The Audi Q3 (+121%), Mercedes GLB (+15.9%) and BMW 3 Series (+15.2%) also shine below, as is also the case for the VW T-Cross (+40.1%), BMW 1 Series (+62.6%), VW T-Roc (+17.4%) and Mercedes GLA (+15.4%). The Jeep Wrangler (-17.1%) returns inside the Top 20 at #15 but drops ground year-on-year.

Previous month: Japan May 2024: Honda (+37.9%), Suzuki (+20.5%) highlight recovering market

One year ago: Japan June 2023: Toyota (+47.6%) tightens its grip to 34.6% of market up 19.8%

Full June 2024 Top 50 All brands, Top 50 regular cars, Top 35 All kei cars and Q2/H1 2024 Top 20 foreign models below.

Japan June 2024 – brands:

PosBrandJun-24%/23May2024%/23PosFY23
1Toyota113,94630.5%– 14.6%1636,56929.9%– 23.0%11
2Honda59,24715.9%+ 37.0%3341,78116.1%+ 21.2%34
3Suzuki58,78315.7%+ 9.4%2375,29017.6%+ 13.9%22
4Nissan36,3869.7%– 10.7%4245,90511.6%– 1.9%45
5Daihatsu36,0239.6%– 14.4%5120,7345.7%– 61.3%53
6Mazda9,5702.6%– 40.5%668,6613.2%– 31.2%66
7Subaru8,5772.3%+ 11.3%749,0092.3%– 2.6%87
8Mitsubishi7,6412.0%– 11.3%957,8162.7%+ 17.2%78
9Lexus7,5752.0%– 11.8%845,6462.1%– 10.9%99
10Isuzu5,5861.5%– 1.6%1030,1431.4%– 7.9%1010
11Mercedes5,1661.4%+ 3.2%1125,6921.2%+ 0.4%1111
12BMW3,8531.0%+ 12.4%1316,1020.8%– 3.5%1414
13Hino3,8201.0%+ 1.7%1220,5241.0%+ 1.0%1212
14Mitsubishi Fuso3,1160.8%– 10.4%1416,9450.8%– 4.7%1313
15Volkswagen2,6800.7%+ 36.7%1513,4700.6%+ 6.6%1515
16Audi2,3570.6%+ 5.6%1612,1310.6%– 0.5%1616
17Volvo1,3760.4%– 19.9%186,6310.3%– 16.9%1718
18Jeep9360.3%– 18.3%174,7050.2%– 23.7%1919
19Porsche9240.2%– 17.7%204,6760.2%+ 9.3%2023
20UD Trucks7670.2%– 24.4%214,4430.2%– 13.7%2120
21Land Rover7480.2%– 21.1%224,2600.2%– 4.1%2221
22Mini5790.2%– 69.4%196,5210.3%– 26.6%1817
23Fiat5220.1%– 10.2%252,1990.1%– 7.5%2526
24Peugeot4850.1%– 37.5%232,7610.1%– 38.1%2422
25Renault4100.1%– 32.3%243,0290.1%– 24.4%2324
26Citroen2590.1%– 54.2%261,5200.1%– 50.3%2625
27Abarth2240.1%– 0.9%278570.0%+ 21.0%2830
28BYD1490.0%+ 60.2%291,0840.1%+ 87.9%2729
29Maserati1450.0%– 46.3%306590.0%– 1.2%3027
30Ferrari1340.0%+ 0.0%287170.0%+ 4.8%2931
31Alfa Romeo1140.0%– 51.9%315650.0%– 40.7%3128
32Bentley920.0%+ 16.5%352970.0%+ 3.5%3634
33Jaguar840.0%– 5.6%333610.0%– 6.2%3335
34Lamborghini800.0%– 8.0%343640.0%+ 33.8%3236
35Aston Martin730.0%+ 52.1%322590.0%+ 8.8%3839
36Chevrolet690.0%– 6.8%383340.0%– 18.1%3533
37DS610.0%– 73.0%392650.0%– 54.2%3732
38Cadillac520.0%– 16.1%362380.0%– 26.8%3937
39Scania380.0%+ 11.8%372190.0%+ 23.0%4140
40Alpina360.0%– 23.4%402240.0%+ 43.6%4041
41McLaren290.0%+ 38.1%441170.0%+ 27.2%4446
42Hyundai260.0%– 13.3%423430.0%+ 49.8%3438
43Lotus200.0%+ 900.0%451430.0%+ 1091.7%4345
44Ford160.0%– 38.5%431000.0%– 37.5%4542
45Rolls-Royce150.0%– 42.3%411720.0%+ 55.0%4243
46Dodge130.0%– 7.1%46570.0%– 53.3%4644
47Morgan20.0%+ 0.0%4890.0%– 50.0%4848
48GMC10.0%– 66.7%47100.0%– 16.7%4747
49Buick10.0%n/a4950.0%– 16.7%4954
50Kia10.0%n/a5220.0%n/a5256
  –Others 7920.2%+ 7.2%  –2,8740.1%+ 3.8%  – –

Japan June 2024 – regular cars:

PosModelJun-24/23May2024/23PosFY23
1Toyota Corolla/Cross13,813+ 12.0%285,201+ 3.4%12
2Toyota Yaris/Cross12,184– 31.2%181,715– 16.1%21
3Toyota Sienta8,987– 24.5%355,649– 17.4%33
4Nissan Note8,236– 3.5%452,857– 9.0%44
5Toyota Roomy8,117+ 211.0%1019,256– 58.0%195
6Honda Freed7,424+ 2.4%1638,429– 11.7%710
7Toyota Alphard7,325+ 786.8%537,385+ 52.2%817
8Honda Vezel6,862+ 89.6%644,164+ 94.0%514
9Toyota Voxy6,457– 26.1%1234,794– 28.5%138
10Nissan Serena6,456– 18.3%740,169+ 16.6%611
11Toyota Noah6,431– 35.9%1335,105– 30.5%117
12Toyota Land Cruiser W5,956+ 16.2%2516,719– 46.3%2316
13Toyota Harrier5,629– 20.2%835,294– 19.8%1012
14Honda StepWGN5,378+ 89.7%1134,932+ 118.7%1219
15Toyota Aqua5,340– 35.9%927,801– 40.2%179
16Honda Fit5,305+ 9.5%1432,764+ 9.4%1415
17Toyota Crown5,300+ 44.7%1532,062+ 37.7%1520
18Suzuki Solio4,673+ 29.6%1728,908+ 7.5%1618
19Honda ZR-V4,470+ 145.2%1823,333+ 499.4%18n/a
20Honda WR-V3,090new1910,582new30 –
21Toyota RAV43,068– 10.2%2116,232– 38.3%2421
22Toyota Vellfire2,987+ 1099.6%2317,189+ 2238.6%22n/a
23Subaru Impreza2,733+ 37.8%2614,649+ 5.8%2522
24Suzuki Swift2,411+ 3.3%2418,411+ 31.8%2125
25Toyota Raize2,286– 61.2%2014,119– 57.6%2613
26Nissan X-Trail2,124– 26.7%2918,621+ 29.9%2024
27Lexus LBX2,092new2810,836new29n/a
28Suzuki Jimny Wagon1,981– 17.5%2713,701+ 1.3%2826
29Toyota Prius1,860– 83.1%3236,790– 24.7%96
30Subaru Levorg1,801+ 42.7%3113,737+ 84.2%2736
31Mitsubishi Delica D51,667+ 11.4%339,151– 3.2%3333
32Mazda21,626– 9.3%2210,416– 7.6%3131
33Mazda CX-51,587– 12.0%348,746– 35.2%3428
34Subaru Forester1,400– 27.5%309,365– 7.4%3230
35Nissan Kicks1,283+ 35.3%378,185+ 21.6%3535
36Honda Civic1,191+ 80.5%357,974+ 23.3%3641
37Lexus NX350H1,090– 52.4%366,860– 59.5%3723
38Toyota 861,053+ 11.7%n/a4,001– 34.9%4646
39Honda Odyssey1,031n/a386,254n/a40n/a
40Suzuki Xbee941+ 31.2%396,651– 0.3%3840
41Mazda3893– 52.6%415,954– 24.9%4138
42Mazda CX-30864– 38.9%406,506– 36.4%3932
43Toyota Hiace W826+ 2.4%424,670– 16.6%4342
44Lexus RX500H714– 36.9%434,316– 15.9%4547
45Daihatsu Thor687+ 140.2%n/an/an/an/a43
46Daihatsu Rocky599+ 21.3%n/an/an/an/a37
47Mitsubishi Delica D2548+ 91.6%49n/an/an/an/a
48Lexus LM500H529newn/an/an/an/an/a
49Lexus UX300H528new47n/an/an/a –
50Mazda CX-60521– 81.3%483,516– 79.9%5029

Japan H1 2024 – regular cars:

PosModel2024/23FY23
1Toyota Corolla/Cross85,201+ 3.4%2
2Toyota Yaris/Cross81,715– 16.1%1
3Toyota Sienta55,649– 17.4%3
4Nissan Note52,857– 9.0%4
5Honda Vezel44,164+ 94.0%14
6Nissan Serena40,169+ 16.6%11
7Honda Freed38,429– 11.7%10
8Toyota Alphard37,385+ 52.2%17
9Toyota Prius36,790– 24.7%6
10Toyota Harrier35,294– 19.8%12
11Toyota Noah35,105– 30.5%7
12Honda StepWGN34,932+ 118.7%19
13Toyota Voxy34,794– 28.5%8
14Honda Fit32,764+ 9.4%15
15Toyota Crown32,062+ 37.7%20
16Suzuki Solio28,908+ 7.5%18
17Toyota Aqua27,801– 40.2%9
18Honda ZR-V23,333+ 499.4%n/a
19Toyota Roomy19,256– 58.0%5
20Nissan X-Trail18,621+ 29.9%24
21Suzuki Swift18,411+ 31.8%25
22Toyota Vellfire17,189+ 2238.6%n/a
23Toyota Land Cruiser W16,719– 46.3%16
24Toyota RAV416,232– 38.3%21
25Subaru Impreza14,649+ 5.8%22
26Toyota Raize14,119– 57.6%13
27Subaru Levorg13,737+ 84.2%36
28Suzuki Jimny Wagon13,701+ 1.3%26
29Lexus LBX10,836newn/a
30Honda WR-V10,582new –
31Mazda210,416– 7.6%31
32Subaru Forester9,365– 7.4%30
33Mitsubishi Delica D59,151– 3.2%33
34Mazda CX-58,746– 35.2%28
35Nissan Kicks8,185+ 21.6%35
36Honda Civic7,974+ 23.3%41
37Lexus NX350H6,860– 59.5%23
38Suzuki Xbee6,651– 0.3%40
39Mazda CX-306,506– 36.4%32
40Honda Odyssey6,254n/an/a
41Mazda35,954– 24.9%38
42Mazda MX-5 (Roadster)4,953+ 18.1%n/a
43Toyota Hiace W4,670– 16.6%42
44Mazda CX-34,334+ 5.0%n/a
45Lexus RX500H4,316– 15.9%47
46Toyota 864,001– 34.9%46
47Lexus RX3503,862+ 45.5%n/a
48Toyota JPN Taxi3,767+ 84.9%n/a
49Mitsubishi Eclipse Cross3,597– 25.2%50
50Mazda CX-603,516– 79.9%29

Japan June 2024 – kei cars:

PosModelJun-24/23May2024/23PosFY23
1Honda N-BOX16,803+ 4.8%2100,680– 10.3%11
2Suzuki Spacia12,425+ 37.4%184,368+ 40.4%23
3Daihatsu Tanto11,933– 18.1%327,767– 65.3%82
4Suzuki Hustler7,641+ 11.1%548,979+ 43.4%35
5Suzuki WagonR6,905+ 25.1%442,415+ 11.6%46
6Suzuki Alto5,716– 5.3%636,756+ 0.2%58
7Nissan Roox4,370+ 34.9%935,620– 6.1%67
8Nissan Dayz4,068+ 1.4%727,722+ 51.0%913
9Daihatsu Mira3,918– 26.4%818,557– 42.7%119
10Mitsubishi Delica Mini/eK3,685+ 12.7%1031,290+ 117.8%711
11Daihatsu Move3,622– 67.1%189,084– 85.4%154
12Suzuki Jimny3,477– 12.1%1120,416+ 1.5%1012
13Daihatsu Taft3,299+ 202.4%158,824– 68.7%1710
14Honda N-WGN3,197+ 56.6%1216,872– 15.6%1214
15Suzuki Every Wagon1,905+ 31.8%148,868– 13.3%1617
16Honda N-ONE1,626– 8.1%169,106– 4.0%1416
17Nissan Sakura1,504– 53.5%1312,082– 38.3%1315
18Mazda Flair Wagon1,139+ 44.2%178,055+ 30.3%1818
19Mazda Flair Crossover540+ 4.7%243,723+ 35.3%1922
20Nissan NV100 Clipper Rio470+ 8.8%193,157+ 17.0%2023
21Toyota Pixis441– 67.9%222,555– 58.9%2119
22Subaru Chiffon360– 12.0%201,183– 48.0%2525
23Mazda Carol356– 9.4%212,077– 18.5%2224
24Daihatsu Copen330– 12.9%26632– 77.0%2726
25Mazda Flair  325+ 13.6%231,822– 13.7%2327
26Subaru Pleo243+ 50.9%28777– 32.5%2628
27Mitsubishi eK Cross EV164– 70.8%251,264– 74.9%2421
28Mazda Scrum Wagon106– 16.5%27600– 8.3%2831
29Toyota Copen GR Sport104– 28.8%29267– 68.3%2930
30Mitsubishi Town Box53+ 23.3%30256– 1.9%3032
31Toyota C+POD40+ 81.8%31194+ 23.6%3133
32Honda Vamos2n/a –3n/a32 –
33Daihatsu Wake1n/a –1– 66.7%3535
34Daihatsu Cast0– 100.0% –2– 100.0%3320
35Honda S6600n/a –1– 75.0%3434

Japan Q2 2024 – foreign cars:

PosModelQ2 2024/23Q1H1 2024/23PosFY23
1Mini2,395– 43.9%16,521– 26.6%11
2Mercedes GLC1,755+ 71.9%33,552n/a313
3VW Golf1,751– 21.9%24,650+ 20.3%22
4BMW 3 Series1,597+ 15.2%n/a2,890– 4.9%66
5Mercedes GLB1,590+ 15.9%43,338+ 25.5%48
6Audi Q31,496+ 121.0%92,886+ 45.2%719
7Mercedes C-Class1,396– 35.6%53,120– 41.5%53
8Mercedes E-Class1,391n/a142,509n/a11n/a
9VW T-Roc1,386+ 17.4%112,627+ 2.6%94
10Volvo S/V/XC601,363– 16.0%122,599– 25.6%107
11VW T-Cross1,299+ 40.1%152,357– 17.8%135
12Audi A31,176– 34.8%72,727– 9.8%89
13Mercedes GLA1,142+ 15.4%182,074+ 15.4%1417
14BMW 1 Series1,130+ 62.6%101,892– 4.4%19n/a
15Jeep Wrangler986– 17.1%n/a1,738– 30.9%2016
16VW Polo947+ 2.9%171,899– 0.3%1714
17Volvo XC40883– 43.4%161,894– 41.7%1810
18BMW 2 Series872– 43.0%62,487+ 1.2%1212
19Audi Q2791n/a201,556n/an/an/a
20Mercedes G-Class784– 53.1%132,004– 25.8%1511
n/aLand Rover Defender 110515– 37.3%81,933+ 4.8%1618

Source: JADA, JMVA, JAIA

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