USA April 2024: Toyota (+15.2%), Lincoln (+24.2%) impress in negative market

Lincoln Corsair sales are up 162.6% in April.

New light vehicle sales in the U.S. slip -2.4% year-on-year in April to an estimated 1,327,976 units. The year-to-date tally is up 3.1% to 5,104,051. Passenger cars are down -10.7% to 264,482 units and 19.9% share while Light Trucks edge down just -0.1% to 1,063,494 and 80.1% share. Year-to-date, Passenger Cars drop -2.2% to 1,018,760 and 20% share whereas Light Trucks climb 4.4% to 4,085,291 and 80% share. The SAAR for April is at 15.9 million, an improvement on the 15.77 million of April 2023.

Among manufacturers still reporting sales monthly, Toyota Motor fares best by far at +13.7% with American Honda edging up 0.4%. Ford Motor (-2.2%) and Hyundai-Kia (-3.5%) can’t avoid a negative result. Brand-wise, here too Toyota stands out at +15.2%, with only Lincoln (+24.2%) doing better. Volvo (+10.3%), Subaru (+9.5%), Lexus (+4.8%) and Honda (+3.2%) also impress. Acura (-20.7%) and Genesis (-6%) struggle.

The Ford F-Series (-7.2%) falls faster than the market but remains by far the most popular vehicle in the country. The Toyota RAV4 (+28.6%) is very dynamic as are the Subaru Forester (+85%), Honda Civic (+35.1%) and Toyota Corolla (+34%). Note the Civic ends the month just 381 sales below its archenemy the Corolla. Further down, notice the Ford Maverick (+83.5%), Honda HR-V (+49.1%), Toyota Corolla Cross (+38.8%), Ford Transit (+32%) and Hyundai Palisade (+31.4%) all posting fantastic results.

Previous month: USA March/Q1 2024: Market up 5%, Toyota, Honda shine

One year ago: USA April 2023: Honda, Lexus, Acura impress, registrations up 13%

Full April 2024 data for groups, brands and models reporting data monthly below.