Vietnam March 2024: Mitsubishi Xforce lands directly at #3

The Mitsubishi Xforce is an instant blockbuster in Vietnam.

According to data by local association VAMA, the Vietnamese new vehicle market drops -9.2% year-on-year in March to 27,289 sales, leading to a year-to-date tally down -17.4% to 58,165. This is a much better result than the -49.5% of last month. When adding Hyundai figures reported separately from VAMA, the monthly tally climbs to 31,831 (-8.8%) and 68,309 YTD (-18.9%).

In the manufacturers ranking, Hyundai (-21.3%) reclaims the top spot it holds year-to-date off Thaco-Kia (-22.9%) for just 200 sales. Toyota (-31.7%) climbs back up three spots on February but suffers year-on-year. Ford (-5.2%) and Mitsubishi (-5.9%) manage to contain their losses but Honda (+90.2%) ignores the negative market at #6. Suzuki (+8.2%) and Isuzu (+1.4%) also impress.

The Mitsubishi Xpander (-30.9%) is back to pole position despite a dreadful drop but still ranks #2 year-to-date. Leader last month, the Ford Ranger (+4%) falls to #2 but retains the YTD leader. The performance of the month is delivered by the new Mitsubishi Xforce landing directly at #3 with 4.2% of the market. The Honda City (+28.1%) and HR-V (+125.2%) both post fantastic gains in the remainder of the Top 10.

Previous month: Vietnam February 2024: Ford Ranger triumphs in imploding market (-52%)

One year ago: Vietnam March 2023: Ford once again defies struggling market (-20.7%)

Full March 2024 Top 16 All brands and Top 70 All models below.