Norway March 2024: Tesla and Model Y hold onto top spots in devastated market

The Tesla Model Y holds 20.4% of the Norwegian market in March.

The Norwegian new car market sinks -49.7% year-on-year in March to just 9,750 units. This way the Q1 volume is off -22.4% 22,252. BEV sales are down -48.2% to 89.3% share vs. 86.8% a year ago, and hold 90.2% share year-to-date. HEVs are down -53.2% to 557, PHEV off -74.9% to 210, petrol holds 0.8% of the market and diesel 2%. Tesla (-71.7%) falls heavily year-on-year but at 22.9% it easily holds onto the brands top spot for the month. As a reminder March 2023 was an absolute record for the brand at 40.8% share. Toyota (-53.5%), Volkswagen (-43.8%) and Volvo (-51.9%) follow like last month. Hyundai (-10.9%) resists well at #4 while MG (+112.3%) surges at #6. Other gainers include Suzuki (+335.6%), BYD (+193.5%), Xpeng (+1460%) and Honda (+13700%).

Model-wise, the Tesla Model Y (-73.2%) reigns supreme at 20.4% share vs. a record 38.4% a year ago. It distances the Toyota bZ4X (-25.7%), VW ID.4 (-27.7%) and the new Volvo EX30 as it was also the case in February. The Suzuki SX4 S-Cross (+1646.2%) is the best-selling non-EV at #9 and the biggest gainer in the Top 10. The MG 4 (+246.3%) also stuns at #8 with the Audi Q4 e-Tron (+9.3%) and Hyundai Kona (+0.8%) also in positive. Reversely the VW ID.3 (-52.6%) and Tesla Model 3 (-51.5%) suffer.

Previous month: Norway February 2024: Tesla Model Y at 23.7% share, Volvo EX30 up to #4

One year ago: Norway March 2023: Tesla Model Y holds 38.4% share, signs highest monthly volume in history

Full March 2024 Top 44 All brands and Top 157 All models below.