Bulgaria Full Year 2023: Dacia Sandero takes charge in surging market

The Dacia Sandero is the best-selling car in Bulgaria in 2023.

Consult over 40 years of Bulgarian Historical Info here.

The Bulgarian new light vehicle market surges 27.6% year-on-year in 2023 to 42,850 units. Keep in mind Bulgaria is the king of re-exports so a significant part of the cars registered in the country actually never hit local roads, as they are directly re-exported to other EU countries. As such, the rankings do not reflect the reality of the market on the streets. Toyota (+26.5%) remains the most popular brand in the country with 11.5%. This time it is followed by Dacia (+32.1%) up one spot to #2 while Skoda (+72%) is up two to #3. As a result Renault (+5.5%), very shy this year, falls to #4 above Volkswagen (+48.5%). Hyundai (+36.1%) and Ford (+29.6%) also beat the market in the remainder of the Top 10.

The Dacia Sandero (+43.5%) takes the lead of the models ranking vs. #3 last year, toppling the Toyota Corolla (+6.4%) down to #2. The Toyota C-HR (+70.9%) climbs three spots to land on the third step of the podium, distancing the Skoda Octavia (+121.8%) up six and the Dacia Duster (+7.1%) down three. The Dacia Jogger (+112.6%) advances 13 ranks to #6 (and ranked #1 in December) ahead of the Renault Clio (+1.8%) and Citroen C3 (+9.5%) both underperforming. The Renault Express (+40.7%) a descendant of the once best-seller Dacia Dokker is up four spots to #10 but can’t reproduce the latter’s success. Notice also the Skoda Kamiq (+189.9%) up 27 ranks to #12.

Previous year: Bulgaria 2022: Toyota and Corolla take control in strong market (+8%)

Two years ago: Bulgaria 2021: Last year of reign for the Dacia Dokker in market up 14.9%

Full December 2023 Top 46 All brands and Top 235 All models below.

Full Year 2023 Top 63 All brands and Top XXX All models vs. Full Year 2022 figures below.