Ireland October 2023: MG 4 #1, BYD Atto 3 in Top 10

The MG 4 is the best-selling vehicle in Ireland in October.

As the year comes to an end, the Irish new car market traditionally dwindle to just a trickle of sales, awaiting January’s licence plate change. Worse, volumes accelerate their fall in October to -16.9% year-on-year and 2,174 units vs. -11% in September. The year-to-date tally however is assured to stay in positive by the time the year comes to an end at +15.6% and 120,491 units. This month Volkswagen (-29.2%) freefalls year-on-year but notches the brands top spot nevertheless with 13.7% share. Toyota (+120.4%) is euphoric year-on-year at #2 vs. a particularly low year-ago basis as it only manages a 10.4% share vs. 13.6% YTD. BMW (+78.5%) is up three spots on last month to #3 ahead of Audi (+6.6%) and Kia (-31.9%). Tesla (+561.1%) and MG (+816.7%) boast the largest gains in the entire market, ranking #6 and #8 respectively. BYD is up to #16 with 1.9% share vs 0.4% so far this year.

We have surprise leader in the models ranking: the new MG 4 lurches up 17 ranks on last month to #1 with 4% share. Launched in January, its previous best was #8 and 2.2% reached in August. The VW T-Roc (+97.6%) is up 39 spots on September to #3 while the Tesla Model 3 (+386.7%) stays in third place. In fact the entire Top 5 beats the market with the Toyota Corolla (+103.7%) and VW Polo (+50%) also in outstanding shape. The Tesla Model Y (+1433.3%) was #1 in September and is down to #7 this month but still sports a surreal year-on-year lift. Finally the BYD Atto 3 breaks into the Top 10 for the first time at #9.

Previous month: Ireland September 2023: BMW, Toyota shine in negative market

One year ago: Ireland October 2022: Renault Arkana up to #2 in market back in negative  (-2.1%)

Full October 2023 Top 35 All brands and Top 187 All models below.