Finland October 2023: Peugeot 2008 teases Toyota Corolla for #1

The Peugeot 2008 is only 7 sales off a second pole position in three months.

The Finnish new car market is up 3.6% year-on-year in October to 6,309 units, leading to a year-to-date volume up 8.8% to 73,770. We have wildly varying performances among the Top 5 brands. Toyota (-19.9%) is hit hard but stays on top with 14.3% share vs. 16.6% so far this year, Skoda (+7.1%) advances to #2 year-to-date and Kia (+18.4%) impresses at #3 with 9.5% of the market vs. 7.8% YTD. In contrast Volvo (-27.1%) and Volkswagen (-27.7%) both freefall. Hyundai (+168.5%) registers the largest year-on-year gain in the Top 10, followed closely by Peugeot (+163.8%) with Audi (+35.9%) and BMW (+18.3%) also very solid. Below, Tesla (+2880%!), Porsche (+488.9%), Mazda (+184.9%), Land Rover (+153l.8%) and Cupra (+134.6%) stand out.

In the models ranking, the Toyota Corolla (-6.2%) returns to the top spot it holds year-to-date with 5% share but is only 7 sales above the Peugeot 2008 (+2483.3%) delivering another stellar performance after leading the charts outright last August. The Skoda Enyaq (+160.6%) is also in great shape at #3 and advances to #4 year-to-date as a result vs. #12 over the Full Year 2022. The Skoda Octavia (-10.2%) stays at #4 ahead of the Toyota Yaris Cross (+28.9%) up two spots on September to #5. The Audi Q4 (+441.4%), BMW i4 (+31.7%) and Kia Ceed (+26.8%) also make themselves noticed in the remainder of the Top 10. #1 with 15% share last month, the Tesla Model Y is down to #11 in October but still up a surreal 6750% year-on-year. 

Previous month: Finland September 2023: Tesla most popular brand for the first time, single-handedly title market into positive

One year ago: Finland October 2022: Toyota Yaris, Skoda Octavia impress in market back in negative (-6%)

Full October 2023 Top 30 brands and models below.