Iceland July 2023: Tesla Model Y and Hyundai i20 top sinking market

The Hyundai i20 is up to #2 in Iceland in July.

Only 1,267 new light vehicles found an Icelandic home in July, a -38% year-on-year freefall. The year-to-date tally is now down -12.8% to 11,536 units after 7 months. Toyota (-37.8%) matches the market to remain in the brands top spot albeit with 13.7% share, much lower than the 19% it commands year-to-date. Kia (-38.9%) is hit equally hard but climbs two spots on June to #2, followed by Hyundai (-28%) and Volkswagen (-29.4%) which manage to contain their fall somewhat. Tesla (+1216.7%) surges ahead at #5 but stays #2 year-to-date. Skoda (-8.1%) and Polestar (-25.9%) fall slower than the market but Dacia (-80.3%) and Mercedes (-49%) both implode.

Over in the models lane, the Tesla Model Y stays on top, a first for a start of quarter, and holds 5.6% of the Icelandic market this month vs. 12.3% year-to-date. The Hyundai i20 soars to #2 overall with 5.1% share vs. #16 and 1.2% year-to-date while the Toyota Prado closes out the podium at 3.4% share. The Kia Stonic follows one sale below as the Polestar 2 rises to #5, its highest ranking so far this year. The Toyota RAV4 is relegated to #6 ahead of the VW ID.4 and Kia Sportage. #1 a year ago and #2 last month, the Dacia Duster falls to #9 in July just as the Toyota Yaris rounds out the Top 10.

Previous month: Iceland June 2023: Tesla Model Y breaks 35 year-old annual volume record

One year ago: Iceland July 2022: Dacia Duster up to 11.1% share, 9 SUVs in Top 10, Polestar 2 up to #8

Full July 2023 Top 42 All brands and Top 20 models below.