The Dacia Duster is the best-selling vehicle in Iceland again in July.
2,042 new passenger cars hit Icelandic roads in July, a -12.5% year-on-year decline. Thanks to a fantastic First Half of the year, the year-to-date tally remains clearly up at +40.9% to 13,231 units. Toyota (-28%) and Kia (-35.2%) continue to lead the market despite woeful scores the month. The best performer in the entire market is Dacia (+2825) in third place thanks to one model as we’ll see further down. Hyundai (-43.2%) completes a Top 4 unchanged on last month. 5 of the 6 following carmakers brave the negative environment to post double-digit gains: Mitsubishi (+168.8%), Land Rover (+86.3%), Volkswagen (+73.9%), Mercedes (+64.5%) and Jeep (+16.7%) all have a smile on their face unlike Suzuki (-54.5%). Below, Polestar is up one spot on May to #12 vs. #18 for Volvo (-79.4%).
Over in the models ranking, the Dacia Duster shoots up to 11.1% share or 2.5 times any other nameplate. It advances to #3 year-to-date as a result. The Suzuki Vitara is up 15 spots on May to land in 2nd place overall, ahead of the Toyota Prado (4%), Mitsubishi Eclipse Cross (3.9%) and Kia Sportage (3.5%). In fact, there are 9 SUVs in the Top 10 with the Hyundai Tucson, Toyota RAV4, Land Rover Defender and Skoda Enyaq. The only odd one out is the Polestar 2 brilliantly breaking into the Top 10 at #8.
Full Top 45 All-brands and Top 20 models below.