USA H1 2023: Sales up 12.5%, Ford F-Series and Tesla Model Y stun

Ford F-Series sales are up 27.9% over the period.

7.695 million new light vehicles found a buyer in the US over the First Half of 2023, that’s a 12.5% improvement on a H1 2022 score which was down -18.2% on the year prior. General Motors (+18.5%) scores an excellent result and widens the gap with Toyota Motor (-0.7%) from 42,000 sales last year to 250,000 now. Ford Motor (+9.9%) is soft in third place above a solid Hyundai-Kia (+16.7%) passing Stellantis (-1.3%) in difficulty. American Honda (+24.8%) and Nissan Motor/Mitsubishi (+21.5%) both shoot up. 

In the brands ranking, Ford (+10.8%) overtakes Toyota (-2.8%) to take control of the charts with over 960,000 sales vs. just 890,000 for the Japanese manufacturer. The next five carmakers all beat he market. Nissan (+23.6%) and Honda (+23.1%) are the most dynamic followed by Kia (+18.3%), Chevrolet (+16.8%) and Hyundai (+14.8%). Jeep (-11.7%) struggles and drops three ranks compared to H1 2022 from #5 to #8. Tesla (+38.5%) spectacularly breaks into the Top 10 manufacturers at #9 with Subaru (+15.3%) rounding out the Top 10 like it did a year ago. Buick (+68.3%), Acura (+39.3%), Dodge (+30.6%) and Mazda (+28.7%) are among the best performers below. Rivian is up 354.1% to #31.

The Dodge Hornet has landed in the US charts.

Over in the models line, the Ford F-Series (+27.9%) flies into the distance with just under 383,000 sales, that’s almost 119,000 more than the #2, the Chevrolet Silverado only edging up 0.9%. The Ram Pickup is in a rut at -9% but remains in third position for now. The Tesla Model Y (+95.8%) roars up nine spots on H1 2022 to land directly in 4th place, becoming the #1 SUV in the country above the Toyota RAV4 (-6.9%) and Honda CR-V (+40.4%). The Toyota Camry (+10.9%) is down two ranks on last year to #7, by far the best-selling Passenger Car in the country above the Tesla Model 3 (+0.5%) at #15. The Nissan Rogue (+68.5%) is up nine spots to #8 ahead of the GMC Sierra (+20.2%) and Jeep Grand Cherokee (-7%). The Rivian R1S (#180) is the most popular recent launch above the Toyota Crown (#184), Mazda CX90 (#188), Mercedes EQS SUV (#191) and Nissan Ariya (#198). Notice also the arrival of the Dodge Hornet at #231.

Previous post: USA Q2 2023: Market bouncing up 16.9%, Honda, Nissan back up

One year ago: USA H1 2022: Jeep (-6.9%), Ford (-7.9%) hold in market down -18.2%

Full H1 2023 Top 15 groups, Top 45 brands and Top 330 models below.