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Canada June 2022: Market falls to lowest since 2009, Ford (+9.5%), Ram (+8.3%), Jeep (+28.5%) up over Q2

Ford F-Series sales are up 10.8% in a market down -11.2% over Q2

According to local specialist DesRosiers Automotive (DAC), the Canadian new light vehicle market drops -11.5% year-on-year in June to an estimated 143,773 units. This is lower than pandemic-plagued June 2020 (156,327) and the lowest June volume since the recession of 2009 when sales were under 140,000. However the SAAR (Seasonally Adjusted Annualised Rate of sales) seems to have bottomed out at 1.45 million, gaining small ground compared to May (1.36 million). DAC, whose figures are slightly lower than reality as they don’t include Tesla and some small manufacturers, has the Q2 2022 volume down -11.2% to 425,283 and the H1 2022 tally off -11.8% to 755,876. Over Q2, Passenger Cars sink -26.4% to 72,126 units and 17% share while light trucks are down just -7.2% to 353,157 and 83% of the market. Year-to-date, Passenger Cars dive -22.8% to 123,787 and 16.4% and light trucks are at -9.3% to 632.089 and 83.6% share, these light truck market shares being all-time records.

Looking at sales by group, Ford Motor (+9.3%) retains the lead it also holds over H1 and is the only year-on-year gainer in the Top 4. Toyota Motor (-11.2%) exactly matches the market in 2nd place, distancing General Motors (-6.6%) in solid shape and Hyundai-Kia (-16.1%) a little wobbly. Stellantis (+16.6%) posts a stellar performance but remains in 5th above Nissan/Mitsubishi (-22.5%) passing Honda Canada (-37.5%) for 6th place. The VW Group (-21.6%) is weak, the BMW Group (-11.8%) goes with the market and Jaguar Land Rover (-55%) implodes.

Brand-wise, Ford (+9.5%) reclaims the overall lead off Toyota (-11.7%) which managed to rank #1 over Q2 2021. Hyundai (-10.4%), Chevrolet (-7.9%) and GMC (+0.8%) all bypass Honda (-36.3%) in freefall like in the neighbouring USA. Ram (+8.3%) and Jeep (+28.5%) also manage positive results in the remainder of the Top 10. Below, Mercedes (+7.4%), Tesla (estimated +17.3%), Chrysler (+140.8%), Lincoln (+3.8%), Genesis (+67.5%), Alfa Romeo (+1.5%) and Maserati (+25.9%) are among the year-on-year lifts.

Over in the models ranking, the Ford F-Series (+10.8%) goes against the negative market to sail off in the distance with over 32,000 sales. It is followed by the Ram Pickup (+5.5%) also in positive at #2, while the Toyota RAV4 (-15.6%) easily retains the SUV crown. The Chevrolet Silverado (-6.1%) passes its sister model the GMC Sierra (-13.7%) to rank #4 overall which makes it four pickups in the Top 5. The Toyota Corolla (-23.5%) is up two spots on its FY2021 ranking to #6, overtaking the Honda Civic (-36.1%) for the title of best-selling Passenger Car over Q1. The Civic however remains on top over H1 for just 333 sales. Good holds for the Ford Escape (-3.2%) and Hyundai Kona (-6.2%) in the remainder of the Top 10 whereas the Honda CR-V (-36.2%) sinks and is threatened by the Ford Escape for the #2 SUV spot. The Toyota Corolla Cross (#40) is the best-selling recent launch above the Ford Maverick (#44) and Nissan Frontier (#63).

Previous month: Canada May 2022: Toyota (-0.7%), Lexus (+8%), Volvo (+2.8%) resist in market off -8.5%

One year ago: Canada June 2021: Toyota (+92.3%) takes control of market 51.8% over Q2, 3.9% in June

Full Q2 2022 Top 15 groups, Top 42 brands and Top 285 models below.

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