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Canada June 2021: Toyota (+92.3%) takes control of market up 51.8% over Q2, 3.9% in June

The Toyota RAV4 is up to #2 overall in Canada over Q2 2021.

According to Desrosiers Automotive, the Canadian new light vehicle market is up 3.9% year-on-year in June to 162.501 units, but down -12.4% on pre-pandemic June 2019. This leads to a Q2 result up 51.8% to 478.717 and an H1 2021 tally up 33% to 857.447. Over Q2, light trucks are up 53.5% to 380.682 and 79.5% share vs. 78.6% over Q2 2020 while passenger cars gain 45.5% to 98.035 and 20.5% share vs. 21.4% a year ago. Halfway through the year, light trucks are up 37% to 697.125 and 81.3% share vs. 78.9% over H1 2020 whereas passenger cars have to contend with a much more modest 18.1% rise to 160.322 and 18.7% share vs. 21.1% a year ago.

Mirroring the situation in the neighbouring USA, Toyota Motor takes control of the groups ranking over Q2 thanks to sales up a whopping 91.4% year-on-year. That’s the largest increase of any manufacturer/group in the country over the period. Toyota electrified vehicles break a monthly volume record in June at 7.007 (+171%) and for the sixth month in a row, setting a new all-time high quarterly tally at 20.825 (+291%). General Motors (+33.6%), Ford Motor (+30.6%) but also Stellantis (+20.1%) are most affected by the global microchip shortage whereas Hyundai-Kia (+62.3%), Nissan/Mitsubishi (+75.8%) and the VW Group (+79.2%) all outpace the market with fantastic gains.

Toyota (+92.3%) also snaps the lead of the brands ranking, toppling Ford (+29.7%) which underperforms. This situation is replicated in third and fourth place where Honda (+43.2%) and Hyundai (+62.9%) move above Chevrolet (+31.6%). Nissan (+60.1%), Kia (+57%) and Mazda (+72.2%) are solid below, unlike Ram (+8.5%) and GMC (+32.2%). Beyond the Top 10, Genesis (+397.3%), Mitsubishi (+157.8%), Porsche (+112.9%), Infiniti (+106.2%), Audi (+87%), Subaru (+86.4%), Cadillac (+81.4%), Alfa Romeo (+81.3%) and Volvo (+80.2%) all deliver outstanding performances. At the other end of the scale, Fiat (-52.2%) and Dodge (+0.9%) markedly underperform.

Despite a weak 4% year-on-year uptick, the Ford F-Series easily remains the best-selling vehicle in Canada over Q2 but the Toyota RAV4 (+198.3%) is up one spot to #2, dislodging the Ram Pickup (+8.4%). The GMC Sierra (+25.8%) and Chevrolet Silverado (+28.6%) ensure there are four full-size pickups in the Top 5 as it is also the case year-to-date. The Honda CR-V (+192%) follows while the Toyota Corolla (+144.3%) overtakes the Honda Civic (+42.6%) to claim the #1 passenger car crown which is also the case year-to-date. If confirmed at year-end, this would be the first time in 24 years that the Civic isn’t the best-selling passenger car in Canada. The Ford Escape (+102%) and Hyundai Kona (+78.1%) round out the Top 10 in very dynamic fashion. The Ford Bronco Sport leads recent launches at #44 while the Infiniti QX55 (#207), Genesis GV70 (#209), VW Taos (#211) and Ford Bronco (#247) make their first appearance.

Previous month: Canada May 2021: Market down a steep -28.9% on pre-pandemic levels

One year ago: Canada June 2020: Mazda, Kia buck market down -16.3%, Q2 off -44.5%

Full Q2 2021 Top 15 groups, Top 40 All-brands and Top 285 All-models below.

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